� � � � � � � +�

1� � +�

1b� +�

i � � � � � � � � � � +�

@JKROHRS @EXACTTARGET

@JKROHRS

•  Generate leads "•  Make it easy for individuals to

obtain a quote using a proprietary Mobile Messaging Business Process"

•  Target the Individual Health Insurance Market [ 25 - 44 year olds ]"

•  Use signage at rail and bus stations to invite individuals to obtain an instant insurance quote via text"

Replies by sending age""

Prompted to reply with gender "

"Replies with gender"

"Prompted to reply with

Zip Code""

Replies with Zip Code""

Prompted to reply with email address"

 """

She replies with her email address""Receives an instant quote via text""Receives follow-up text announcing how to apply"

� � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � ��� � � � � � � � � �� � � � � � � � � � � ��� � � � � � � � � � � � � � � � W�� � � � � � � � � � � � � � � � � � � � � � e� � � � � �� � � � � � � � � � � � � � � � �� � � � � � � h� �

� � � � � � �•  � � � � � � � � � � � � � 1� � � � � � � �•  � � � � � � � � � �     i � � � � � � � � � � �•  � � � � � � � � � 1� � � � � � � �•  � � � � � � � � � � � � � � � � n�

@JKROHRS @EXACTTARGET

@JKROHRS @JKROHRS @EXACTTARGET

@JKROHRS

� � � � � � � � �� � � � � t �� � � � � � � � �� � � � � t �

Example: xChannel by the Numbers

Stacie enters the contest and selects the option to Opt-in to promotional messages from Major Cook so that she can be the first to find out about similar offers.