Download - Financial Fidelity in Retail Banking
Transcript
Financial FidelityAre we on the verge of change? – part 3
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The account switching service era is here
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Low levels of loyalty are comparable to those of utility companies
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Low levels of loyalty are comparable to those of utility companies
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Indifference has so far stabilised the customer base
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Consumers are being pushed out, not enticed away
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‘Hassle factor’ is a deterrent to switching
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Behaviour and reputation are vital to retention
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For further info on this study, please contact
Fabrizio Andreose
Account Director TNS Italia
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Account Director TNS ItaliaTel. +39.02.270721
