FATHER’S DAYFATHER’S DAY

68%will celebrate this Father’s Day

For fathers/stepfathers

For husbands

For sons

For brothers

For grandfathers

53%

29%

10%

6%

5%

1JUNE

8JUNE

15JUNE

2 weeks before 1 week before Last minute

15MAY

31MAY

1 month before 3 weeks before

43%Plan to use their mobile deviceto research gifts and store info, compare prices, and redeem coupons.

51% 40% 56%Of tablet owners will use theirdevice to research gifts and store info, compare prices, andredeem coupons.

Tablet owners who planto use their device to makea Father’s Day purchase

Of consumers plan to purchase the perfect father’s day gift online

$ $

$

59%

48%

36%

Free Shipping

Price Cuts

Coupons

%

46%Sales

NOTE: Online shoppers are influenced by...

0

5

10

15

20

25

30

35

18%15%

31%

24%

12%

$13,300,000,000 Will be spent on Dad’s in the United States

55% 23% 12% 10%<$100 $100-$249 >$250 No budget in mind

How much will consumers spend for Father’s Day?

WHere will consumers shop for Father’s Day?

WHen will consumers shop for Father’s Day?

WHo will consumers be buying for?

www.nextopia.com

WHAT will consumers buy for Father’s Day?

39%Apparel & Footwear

30%Greeting Card

29%Meal Out

26%Hardware & Tools

26%Alcohol

22%Gift Cards

18%Tech Gifts } 41%

Tablet

26%Laptop

24%Smartphone

20%Camera

13%TV

6%Reader

Sources: http://pressroom.pricegrabber.com/blog/pricegrabber-reveals-fathers-day-survey-results-practical-gifts-top-shopping-lists-2/http://www.retailingtoday.com/article/nrf-survey-says-dad%E2%80%99s-good-father%E2%80%99s-dayhttp://www.creditdonkey.com/fathers-day-2013.html

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