What’s New on The Facebook Platform?
Iskandar NajmuddinNudge - nudgelondon.com
Facebook Developer Garage Londonwww.facebookgarage.co.uk
July 22nd, 2009
Live Stream Box
Embeddable Social Widget Show on App Canvas or Profile Tab using fb:live-stream
FBML tag Show on external website using
– Facebook Connect or– an iframe
Use xid parameter to specify a unique event/content id
Easy copy-and-paste set-up via http://www.facebook.com/developers/wizard.php
Supports “millions of simultaneous users”
Fan Box
Show a Public Profile Stream and/or Fans Embeddable in external websites as a Facebook
Connect widget Javascript and iframe versions available CSS-based customisation Easy copy-and-paste set-up via
http://www.facebook.com/developers/wizard.php
Milestones
Facebook passes 250 million user mark
122 million monthly US visitors
50 million Facebook usernames registered; 20,000 Public Profile usernames
Michael Jackson Memorial, CNN Live:– 733,000 status updates– 759,000 Facebook users viewing
Other Bits
Stream Publishing API stream_publish extended permission available for for all users (not just developers)
Contact Application Developers via Email and now URL New API method: Intl.getTranslations Publisher Mode changes – use fluid layout for your Publisher integration Facebook Usernames:
– username column added to user, page, and profile FQL tables– Any Public Profile with >100 Fans can now get a username
Use admin.setAppProperties to set icon_url, logo_url and connect_logo_url
Beta site restricted to Platform Test Users
Hot Top Tip of The Month
Stats, stats, and more stats Track everything you can think of. Reporting can come later, on-demand and ad-hoc. Use 3rd-party analytics whenever possible – even if
only as a way of sense-checking any custom tracking
What to measure: Virality: how many users does each existing user
recruit? On average, over time? Facebook traffic: where did new users come from? –
the newsfeed, a notification, the Share button, etc External traffic: crucial for evaluating seeding
campaigns and ad creatives
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“dedicated social media experts” – Inside Facebook, June 2008
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