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Storytelling
Karen N. Johnson MADRID
Storytelling
27th and 28th November
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About myself
Storytelling MADRID, 27th and 28th
November
Nº
© Karen N. Johnson, 2008
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About this presentation
Let’s look at the elements of story.
I’ve researched storytelling books, joined a storytelling guild, and
attended storytellers events.
Fascinating, right? But what did I learn and what can you get from
this?
Storytelling MADRID, 27th and 28th
November
Even better, how can you apply this to your work in software testing?
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© Karen N. Johnson, 2008
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Stories bring data to life
• Stories don’t fit in power point
• Stories don’t belong in bullets
• Stories belong in telling
Storytelling MADRID, 27th and 28th
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© Karen N. Johnson, 2008
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Mindmapping: the Story
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© Karen N. Johnson, 2008
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Homework
• There’s no bypassing analysis.
• We still need to build, collect and
interpret data.
• But in post analysis, there’s an
opportunity to use the story for
Storytelling MADRID, 27th and 28th
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© Karen N. Johnson, 2008
opportunity to use the story for
delivery.
• There’s room for story even in a
hallway meeting.
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Structure
• Identify the parts of the whole.
• Seek narrative opportunities.
• Determine the type of story you
want/need to build.
Storytelling MADRID, 27th and 28th
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© Karen N. Johnson, 2008
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Clothespins
• Leave space on the line for others
to interpret and interact with the
story.
• Clip in and out pieces based on
audience and timing.
• While you maintain the theme and
Storytelling MADRID, 27th and 28th
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© Karen N. Johnson, 2008
• While you maintain the theme and
overall message(s).
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Roman Columns
• Know the core components of the
story.
• Map out and memorize the core.
• With technical stories and details
learn how to use the
comprehension graph.
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comprehension graph.
• Check-in with your audience to
make sure each core column is
understood.
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Linkage
• Transitions are essential in story.
• The linkage between the core
columns create context,
continuity and avoids the data
dump.
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• Storytellers memorize words.
• Phraseology matters.
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Twine
• Weave details around core
columns.
• Look for inklings, impressions,
hands on experience to fortify
facts.
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• “… quirky details and tangents
enhance a good story …”
(Simmons)
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Calibrate
• Audiences and meetings have a
temperature.
• Gauge and calibrate to
accommodate.
Storytelling MADRID, 27th and 28th
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© Karen N. Johnson, 2008
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Timing
• Delivery
• Overall length
• Pauses during
• Silence has its impact
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• Silence has its impact
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Sensory Details
• Senses get dulled by volumes of
data.
• Story gives opportunity to liven
the senses.
• “… linear analysis misses the
Storytelling MADRID, 27th and 28th
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• “… linear analysis misses the
point…” (Simmons)
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Think Unique
What do you have that could be
unique?
• A concept
• Memorable elements
Storytelling MADRID, 27th and 28th
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• Memorable elements
• Interesting presentation
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Send ahead and leave behinds
• Tie story to data.
• The stack of stats can be sent
ahead.
• Provide the proof that backs
the story.
Storytelling MADRID, 27th and 28th
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© Karen N. Johnson, 2008
• Data prevents story from fable.
• The data needs to work with
the story.
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Acknowledgements
“The Story Factor
Annette Simmons
Wonderful quotes, highly readable, practical applications to
business.
“There are two main reasons people hold back they tell a story.
The first reason is that they are afraid they will look stupid,
Storytelling MADRID, 27th and 28th
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© Karen N. Johnson, 2008
The first reason is that they are afraid they will look stupid,
corny, manipulative, or “unprofessional.”
… So we act “professional” and keep things tidy, logical, and
rational. Unfortunately our delivery becomes uptight, clinical,
emotionless and
b-o-r-i-n-g.”
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Acknowledgements
“Presenting to Win: The Art of Telling Your Story”
Jerry Weissman
Concepts: Six roman columns, the data dump, the
comprehension graph, Send ahead and leave behinds.
* Terms also referenced by Ed Tufte.
Storytelling MADRID, 27th and 28th
November
Nº
© Karen N. Johnson, 2008
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Acknowledgements
Title Author
The Story Factor Annette Simmons
Whoever Tells the Best Story Wins: How to
Use Your Own Stories to Communicate with
Power and Impact
Annette Simmons
Improving Your Storytelling Doug Lipman
The Leader's Guide to Storytelling: Mastering
the Art and Discipline of Business Narrative
Stephen Denning
Storytelling MADRID, 27th and 28th
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© Karen N. Johnson, 2008
The Springboard Stephen Denning
Influencer: The Power to Change Anything Kerry Patterson, Joseph Grenny, David
Maxfield, and Ron McMillan
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Acknowledgements
Title Author
Rhetoric Aristotle
Story Proof: The Science Behind the Startling
Power of Story
Kendall Haven
Wake me up when the data is over Lori Silverman
Nature Center Storytellers Guild http://www.storynet.org/Programs/Guilds/il.htm
Beth Horner, storyteller http://storytelling.org/Horner/
Storytelling MADRID, 27th and 28th
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© Karen N. Johnson, 2008
Beth Horner, storyteller http://storytelling.org/Horner/
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THANK YOU VERY MUCH FOR YOUR ATTENTION
Karen N. Johnson email: [email protected] MADRID
27th and 28th November