KOGAN PAGE marketing book published Feb 2011
Joeri_InSites (Twitter) To tease me Squeeze me And Please me// UPDATES& BLOG:www.howcoolbrandsstayhot.com [email protected] www.insites.eu (voor zij die nog mailen)
Some myths about Gen Y
They only trust their friends
3/4 but…
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<- Source: InSites Consulting for Levi’s Europe & MTV Networks Benelux
Irony today… We know that you know
You know that we know
We know that you know that we know
And so on…
The knowledge of H20 = nihil
Origin: 26%
History: 23%
Heritage: 17%
Source: InSites Consulting for Levi’s Europe & MTV Networks Benelux
Authenticity?
real
original
> 15%
without imitation
unique
10-15%
quality
5-10%
own style
honest
values
years of presence
like in the past
genuine
< 2%
Source: InSites Consulting for Levi’s Europe & MTV Networks Benelux
CASE “APPLE iPOD”
° November 1954 Regency TR-1 I.D.E.A., Indianapolis Dr. Heinz De Koster Ph.D. of Physics
QUALITATIVE 2009 Marrakech – The Evolving Human
Try to remember this… 1/ H20 = not so relevant to youngsters
2/ Perception (and consistency) is reality
3/ Don‟t stress old authenticity
4/ Warm is the new cool, if it‟s TRUE
5/ It‟s good to be a HUMAN even if you are a Prince
15 EURO (ipv 24,99 in de échte winkel)
NU TIJDELIJK Hand-gesigneerd in blauwe inkt Met de authentieke handtekening van de auteur ! (of ook: “Prince of Wales” if you prefer that one!)
DEES IS ECHT (COMMERCIEEL)
THANXX FOR YOUR ATTENTION
Link with me: www.linkedin.com/in/joerivandenbergh
Or for authentic dirty things check my Facebook xx