European Building Paints
“In a diverse market, the common determinant of future success will
be the ability of companies to adapt and innovate in response to
the complex dynamics of the market and anticipated future
trends”Richard Stephens
Programme ManagerFrost & Sullivan
Key Findings
• Low prices and high costs decrease profit margins and drive further consolidation
• Consolidation of distributors and construction players leads to greater discounting
• Importance of branding requires high-profile promotional support
Key content
• Impact of demand trends across all sectors of the market and on volume, value and pricing trends.
• Analysis of strategic positioning of major players and assessment of key target audience and paths to the market in each European country.
Who would benefit from this report?Sales Departments
• Align Sales Force to Customer Needs
• Define Required Support Services
• Determine The Most Effective Pricing Strategy
Marketing Departments• Develop Branding and Multi-
brand Strategies• Identify Niche Markets and
Key Distribution Channels• Assess Suitable Product and
Support Service Portfolio
Research Department• Identify Areas for New
Product Development and Innovation
• Monitor Competitor Activities and Products
All Departments• Monitor Positioning and
Competitor Strategies• Understand drivers for
Mergers, Acquisitions and Joint Ventures
Featured Companies
• Akzo Nobel• Alcro-Beckers• CIN• DAW• Dyrup
• ICI Paints• Jotun• Lafarge Peintures• SigmaKalon• Tikkurila Group
