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Harshith Krishna RathiBBA-1st semesterRoll No-13406049

CONTENTS• Company profile• Company history• Key people• Vision statement• Marketing strategies• Products• Places of operations• Competitors• SWOT analysis

(strength,weakness,oppurtunities & threats)

• Awards and recognition

COMPANY PROFILE

Name Type Industry Founded Headquarters Key people Work force Web site Group turnover

Asian PaintsPublicChemicals & paintsFebruary 1st 1942Mumbai , IndiaK.B.S. Anand

(MD;CEO)4937(2012)asianpaints.comRs. 64 billion

COMPANY HISTORYFebruary -1-1942Champaklal H.Choksi , Chimanlal N.Choksi , Suryakant C.Dani and Arvind R.Vakil get together to manufacture paint in garage on Forus road,Bombay.they name their company “The Asian Oil & Paint Company”.

1945•Incorporated•Asian paints touches turnover of Rs3,50,000 with an innovative marketing strategy “to reach consumers in the utmost corners of the country with small packs”.

1954•Gattu,the ,mischevious kid-the mascot of Asian paints was born.

1967•The name of the company changed to Asian paints (India) private ltd.•Asian paints became the 10th largest paint company in the world.

1973Asian paints became a public limited company.

2002Comes out to be the market leader of Indian decorative paints with market share of 44%

Key people

KBS AnandMD&CEO

Ashwin ChoksiNon-executive chairman

Ashwin DaniNon-executive vice chairman

Abhay Vakil Director

Amar VakilIna DaniDipankar BasuMahendra ShahDeepak SatwalekarRajendra ShahDr.S.SivaramS.RamadoraiMK.Sharma

OTHER BOARD OF DIRECTORS

VISION & MISSION

“Asian paints aims to become one of the top five decorative coatings

companies worldwide by leveraging its expertise in the

higher growth emerging markets.Simultaneously , the company

intends to build long term value in the industrial coatings business

through alliances with established global partners”

Marketing strategies1.The company is using different

techniques such as campaigns , sales promotion , personal selling , direct marketing & public relation to increase sales.

2.Their particular campaign “Mera waala blue” & “Har ghar kuch kehta hai” and more recently the “Mr.shenoy campaign” are being liked by the customers.

3.Online marketing for urban customers.

Product Portfolio

Segments

Paints Chemicals

Decorative paints

Industrial Paints

Pathetic Anhydride

Pentaerythritol

INTERIOR PAINTS

Royale Royale play

Premium emulsion

Tractor Emulsion

Distemper

EXTERIOR PAINTS

Apex Ultima Apex Exterior Emulsion Apex Duracast Ace Emulsion

WOOD FINISHES

METAL FINISHES

WATERPROOFING

OTHER PRODUCTS…….

All the products are available in various size and price variants

Asian Paints home solutions:•First in the world painting service from a paint manufacturer.•Provides budgeting , information on paints , shade selection.•Doing a professional painting job within scheduled timee with trained painters. Project sales:•For large painting needs AP provides personal selling and services like shade selection sample patch application , coordination and special rates.Website and Helpline:•Visit the website www.asianpaints.com for all you need to know on paints.•For assistance call 1800-209-5678.•You may SMS “Paint” to 8888 for queries.

SERVICES

Bhandup , Maharashtra

Kasna , Uttar Pradesh

Sriperumbudur ,Tamil Nadu

Rohtak ,Haryana

Indian Units

International Plants

Barbados Bahrain Jamaica

Singapore Trinidad

GLOBAL COMPETITORS

INDIAN COMPETITORS

GROUP SUBSIDARIES

STRENGTH Market leaders with 55% market shares. Strong in inventory control. The pricing strategy is oriented to middle

and lower end consumers. Widest product range in terms of products,

shades, pack sizes. Comprehensive nation wide coverage of

the market. Brand name with 68 year experience.

SWOT analysis

Seasonal demand.

Innovation in developing new product is inadequate.

Weakness on the technology front in industrial paints.

In industrial paints, AP has only a 15% market share.

WEAKNESS

OPPORTUNITIES:Acquiring/ increasing market share in Industrial paint sector.

Competitors have gone in for hi-technology compare to AP.

The automobile industry accounted for 50% of the industrial markets.

THREATS:Domination of few foreign companies.

Competition is catching up fast, hi-tech facilities gives abundant choices.

Awards & Recognition

Asian Paints is included in “forbes magazine’s –Asia’s fab 50 list of companies” since 2011 and is still there in the list.

It was ranked 13th amongst top paint companies in the world by “coatings world-top companies report 2013”.

Awarded the sword of honour by the British safety council for all the paint olants in India

The Asset - one of Asia's leading financial magazine ranked Asian Paints amongst the leading Indian companies in Corporate Governance in 2002 and 2005.

Received the Ernst & Young "Entrepreneur of the Year -Manufacturing" award in 2003 In 2009 micro site AsianPaints.com has won the ‘outstanding website’ award in the consumer goods category at theInternet Advertising Competition Awards .