Download - Engaging The Social Media
Engaging the Social Media
know the right buyers
The breakup – advertisers and consumers
Video: http://www.youtube.com/watch?v=iXGhcgcgAHg
• The video shows an advertiser who keeps continue to speak at the customer ignoring her complaints and concerns, behaving as he always has.
• This is a representation of how NOT engage in social media - but it unfortunately happens every day.
• Success in social media does not come from a one-sided relationship (only advertisers), it is not only two sided relationship (advertiser-consumer), but it is MANY-sided relationship! (advertiser-consumer + consumer-consumer)
Enhance your Brand!
• Not-related Interesting Stuffs can be more Powerful to build a community that can enhance your brand
• Example: Viral Videos (http://www.penn-olson.com/2009/11/05/10-most-viral-videos-for-october-2009/?utm_medium=twitter&utm_source=twitterfeed)
Enhance your Brand!
Viral Videos:• Viral videos are mostly funny and/or interesting. They
value add our life either with laughter or knowledge, motivating us to pass them on.
• The video concept is usually dead simple but the visual can be so hard to create.
• Whether the video is share worthy is very subjective. Even when the maker thinks it is viral, the world might think otherwise. The line between a brilliant video and one that goes viral is very thin, yet the impact can be world’s apart.
Create these before class!
• Social media Tools:– Facebook– Blog– FriendFeed– Twitter– Podcast
Facebook & Twitter–2 most widely used social media• Start making friends & post regularly• The larger your network, more people can
join your conversation – creating a world wide rave!
Social Map
Several quick tips
• These videos explains how social media can gather people around the internet to create a world wide rave:– How to use social media to combat drug violence:
http://www.youtube.com/watch?v=7rE2l3rWZy8
– How To Use Twitter To Effect Social Change: http://www.youtube.com/watch?v=NBocwdiJhPI
– How To Create a Grassroots Movement Using Social-Networking: http://www.youtube.com/watch?v=tQpULpHpFmo
Build a company
with social media
+ MANY-SIDED
RELATIONSHIP
The Possibilities are LIMITLESS!