Download - Engage product overview pfd
www.silverpop.com © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. 1
ENGAGE OVERVIEW
Multichannel Marketing Built by Marketers for Marketers
Silverpop Engage On-demand Marketing Automation and Email Marketing for Today’s Savvy Marketer
Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built
atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on Silverpop’s Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and
prospect relationships from interest to conversion and beyond.
Experience the benefits of Silverpop’s Engage platform by easily developing dynamic, repeatable and measurable marketing programs. Generate, score and nurture your contacts. Increase response rates, route only qualified leads to sales and finally have the insight into marketing’s bottom line contribution to revenue – all from one solution.
COLLECT• Web Forms• Web Tracking• Robust Administrator And
Permission Controls• International Character
Support• Large Number Of DB Fields
CREATE• WYSIWYG Email editor• Landing Pages• Drag and Drop
Form Builder• Surveys• Dynamic Content• Progressive Web Forms
SECURITY
EMAIL SOCIAL MOBILE WEB
DELIVERABILITY SCALABILITY
AUTOMATE & EXECUTE• Automated Multi-Track
Communication Programs• Lead Nurturing Campaigns• Lead Generation Campaigns• CRM Integration• Centralized Lead Scoring• Multiple Lead Scoring Models• Lead Management• Social Media Marketing• Send Time Optimization
ANALYZE & MEASURE• Revenue Reporting• Campaign Metrics• Email Metrics
• Harness the effectiveness of multichannel, behavioral marketing within one powerful automation engine
• Easily create landing pages and Web forms that can effectively capture and generate more business leads
• Create automated lead generation and lead nurturing campaigns
• Score leads throughout the sales cycle until they reach a “qualified” sales-ready status
• Shorten the time to realize return-on-investment by getting results-generating campaigns out the door quickly
• Make informed decisions on marketing strategy and provide substantiated metrics reports to key company stakeholders
INTE
GRAT
IONS SERVICES
www.silverpop.com © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. 2
ENGAGE OVERVIEW
The Silverpop Difference With its unique combination of marketing automation and email marketing capabilities, Silverpop’s Engage solution is designed for those who want powerful tools, time-tested best practices, sophisticated techniques and want to be “up and running” quickly - without the need for third-party or even IT support.
• Experience the benefit of true behavioral marketing• Reactively respond to historical interactions• Proactively respond with relevant targeted messaging
• Increase your marketing outputs without straining existing resources
• Benefit from deep automation capabilities without the stress of complexity
• Receive unparalleled training and 24x7 support• Receive the most value for your dollar with our all inclu-
sive pricing structure
Silverpop Engage Solution Highlights
Scalable Email Marketing
Automated Lead Generation
Automated Lead Nurture
Lead Scoring
Lead Management
CRM Integration
Drag And Drop Builders
Progressive Web Forms
Multiple Lead Score Models
Web Tracking
Share to Social
Send Time Optimization
Dynamic Content
Survey
Transact
Web Tracking
Share-to-Social
Send Time Optimization
Silverpop Engage Programs
Silverpop Engage Lead Management