![Page 1: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/1.jpg)
Eileen Wixted
A strategic communications veteran with core competencies in nuclear and health care industries.
Eileen spent more than a decade as a broadcast journalist and is the recipient of an Emmy Award. She
is a graduate of Michigan State University with a degree in mass communications.
![Page 2: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/2.jpg)
![Page 3: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/3.jpg)
W P N T
• Wixted Pope Nora Thompson & Associates
• a strategic communication, crisis management and training firm.
• www.wpntworld.com
![Page 5: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/5.jpg)
IN THE ABSENCE OF INFORMATION
PEOPLE WILL BELIEVE THE WORST
![Page 6: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/6.jpg)
Dealing with the media is
HIGH RISK and NO CONTROL
(deal early) (short and concise message)
![Page 7: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/7.jpg)
THE PYRAMID
YOU
MESSAGE NET
AUDIENCE IMPRESSION
GOAL
![Page 8: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/8.jpg)
GOAL
• Goal- fault no fault(tornado) promotion
• What is the issue What is your overall strategic objective
![Page 9: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/9.jpg)
AUDIENCE
• who ?
• students?
• Parents?
• Hosts?
• Community?
![Page 10: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/10.jpg)
MESSAGE
• think in headlines
• Premise statement– support for statement– anecdotes– personal story
– MEDIA CAN BE YOUR MEGAPHONE
![Page 11: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/11.jpg)
YOU
The most important part………..
care and concern
care and concern
![Page 12: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/12.jpg)
Crisis communication
• 1. Show care and concern
• 2. information– What happened– Why did it happen– What should have been done or had been
done to prevent it from happening
Some answers to use…
![Page 13: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/13.jpg)
Answers to questions
• I know• I know but cannot share• I don’t know (maybe say will get this
information)
• Do not repeat negative questions • Bridge to positive response• Keep it short
![Page 14: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/14.jpg)
YOU AGAIN
• How to present yourself– Hands in front, relaxed, holding a plate– Foot in front / angle or straight ahead firmly– Stand still– Stand straight– Look the interviewer in the eyes.. NOT THE
CAMERA– Pause before answering each question..think
![Page 15: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/15.jpg)
YOU AGAIN
• LOOK AT THE INTERVIEWER
• SHOW CARE AND CONCERN FIRST
• GIVE THE RESPONSIBLE ACTINS TAKEN
• DO NOT REPEAT NEGATIVES
• BRIDGE TO POSITIVES• Practice Practice Practice
![Page 16: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/16.jpg)
Oh I forgot the most important
• Have a crisis plan for your district or multi district
• Train your clubs, hosts and counselors to use it
![Page 17: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/17.jpg)
Conference EvaluationConference Evaluation
Crisis Media Communication
![Page 18: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/18.jpg)
Crisis Media CommunicationCrisis Media Communication
1 2 3 4 5
20% 20% 20%20%20%1. Very Valuable2. Somewhat Valuable3. Neutral4. Of Little Value5. No Value
![Page 19: Eileen Wixted A strategic communications veteran with core competencies in nuclear and health care industries. Eileen spent more than a decade as a broadcast](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649cce5503460f94999380/html5/thumbnails/19.jpg)
Conference EvaluationConference Evaluation
Thank You