Download - Effectiveness of branding in stadium
Effectiveness of Branding in stadium
Presented by Ravi jaiswal
Ankit paul singhMd.Aqib
The purpose of branding is to create a powerful and lasting emotional connection with customers and other
audiences. A brand is a set of elements or “brand assets” that in combination create a unique, memorable,
unmistakable, and valuable relationship between an organization and its customers
Organizations come to Cricket when they need a brand identity that will stand out in a crowd. They seek a
consistent cohesive look, feel and voice to their communications, from print pieces that work in harmony
with client and customer values, to online experiences that are representative of their physical
environments.
BRANDING:-
WHY ORGANIZATION COMES TO CRICKET STADIUM :-
Brand Identification
4 D’s of Branding;
Differentiation:- your brand should be distinct when compared to all spoken and visual communications to which your target audiences will be exposed
Distinctiveness:-The brand strategy and brand assets must set your offering apart and clearly articulate the specific positioning intent of your offering.
Defendable :- Proprietary strength to keep others from using close approximations
Digit-able:- In most businesses there is strong and growing element of electronic communications and commerce that dictate that all brand assets be leveraged effectively in tactile and electronic forms
Measuring Brand Effectiveness
Available brands in the Stadium