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E-choupal,
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The Purpose of Innovation is
not to do something new
It is to create transformational impact.
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The innovation success
strike rate
1 in 3 successfulinnovations scale up
successfully.
Scale is
key to impact
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What does it take to create
Transformational impact?
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Mindsets
From Linearity toLeapfrog
RedefineResources
No Compromises,no trade-offs
Re-DesignEcosystem
Strategy
Innovation Scale Up
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1stMindset:From Linearityto Leapfrog
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You want to be a leader in thenewspaper industry because only
leaders really make money.
But its a long, hard route that takes atleast 5 years.
What do you do?
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Biology
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2,40,000 die in India every year ofpreventable disease: Hepatitis-B
Vaccines are available but cost Rs.750per dose and are out of reach for the
common man.
What do you do?
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Shantha Biotech eliminate Hepatitis B From Rs.780 a dose to Rs.50
a dose.
From live with Hepatitis B to
Eliminate Hepatitis B
80,000 To 100 million vaccinations/year
Today Rs.15 a dose, 60% of WHO vaccines from Shantha Bio
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Shantha BiotechEliminate Hepatitis B
From 80,000 To 10 crore vaccinations/year
Today at Rs.15 a dose,
60% of WHO vaccines from Shantha Bio
From Rs.750 a dose to
Rs.50 a dose.
From living with Hepatitis B
To Eliminate Hepatitis B
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You want to put working children into
fulltime school.
But in what class do you put a 13 year
old child whos never had a day ofschooling in his life?
What do you do? #Porus Munshi
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PhysicsPorus Munshi
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You are in a plague ridden city
and its impossible to change the 350
year old culture.
!"#$!%&
What do you do?
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Surat Municipal CorporationTransform the city in 3 months
HH incomes rise byRs.2,000/month
2nd cleanest city in 20
months
(From contributing 50%
of malarial deaths inGujarat to zero
deaths)
Health improves so much
that
60% of doctors migrate
from Surat
Legacy exists even after 16
years
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Eliminate unnecessary blindnessEliminate Hepatitis-BMake the worlds slimmest water-resistant watchHelp save a million livesBe leaders from day-1LeapfrogChallenges not
incremental goals!!!Porus Munshi
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But what about resources?
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2ndMindset:RedefineResources
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Trichy260 cops (1/10th of police force) transformed a city of 10.2 lakhs.Thats 1 cop for every 3,923 citizens!
Transformed:Crime down 40%Budding extremism and terrorism nippedRecovery of stolen property up from 41% to 90%Crime solution rate up from 74% to 95%
NO tougher laws, no new weapons/equipment, just a newway of thinking, strategizing and working.Seoul hotel
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Tarun Bharat Sangh
From Registhan
TO Khetisthan
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Tarun Bharat Sangh High technology
solution:
From water dark to Water white5 seasonal rivers became perennial
Migration stoppedIncome 10X
Girls in full time school
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Aravind Eye 30-70-40Shantha Biotech Rs.50Surat 6 monthsMyshkin no anemia deaths across the worldIpca no malarial deathsThe boss
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Youve taken on a leapfrog challenge,redefined resources and refused to
compromise.
But then your aspiration and idea that
seemed so good on paper hits the wallof reality.
And the paper crumbles.
What do you do?
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Leapfrog Strategy: Re-Design Ecosystem:
Redesign Ecosystem to overcome:
Vested Interests: Shantha Biotech, Surat, MVF,BSE, Ipca,
Lack of Resources/Technology: Trichy Police,Seoul Hotel, Tarun Bharat Sangh, Dainik, Apple
Build compelling competitive advantage: E-choupal, SAP Ganges
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To Re-Design Ecosystem:
1. Bring in new entities (Shantha Biotech, BSE,Dainik, Apple, Seoul Hotel, Ipca)
2. Change roles and dynamics between existing
entities (Trichy Police, MVF, Surat, Tarun BharatSangh)
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REFLECTIONS Linearity to Leapfrog
Much more with Far Less
No Compromises
Bring in the ecosystem
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Leapfrog Innovation Using the Ecosystem
1. What business impact do we want to create?2. What resource challenges do we have to overcome?3. What vested interests do we need to overcome?4. How can a shift in the ecosystem enable the above?5. Spotting Opportunities
1. Whats unchanged in our industry for a long time?2. What ecosystem shifts would help create a
competitive space? Vision Spring ToucHB (Myshkin) Porus Munshi
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Every project in everydepartment has the
potential to change
the DNA of the
organization.
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!"Porus Munshi
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Porus Munshi