Download - eCommerce Summit eBay Keynote Presentation
The evolving eBay MarketplacePESA discussion
Todd Lutwak
Sr. Director, Seller Development
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Agenda
• Objective
• Progress
• Plans
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Evolution of the Marketplace
The online marketplaceof choice
• We serve both buyers and sellers
• Buyers, sellers and developers have choices
• We will compete for your business
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Competing to Win the Buyer
Deals worthtalking about
• Selection
• Value
• Trust
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Competing to Win the Seller
Preferredonline channel
• Velocity
• Efficiency
• Predictability
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Competing to Win the Buyer – Selection
Fixed Price Qty Sold from Multi-Qty Listing
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Competing to Win the Buyer – Value
Integrated into
• Search
• Discovery
• Checkout
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Competing to Win the Buyer – Value
Everything has free shipping
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Competing to Win the Buyer – Trust
Paid out more than 3X as much in PowerSeller Discounts in January ’09 vs. July ’08
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Competing to Win the Seller – Velocity
Free Shipping
Detailed item titles and all item specifics
Recent sales for Fixed Price listings
Your DSR scores
• All top 8 items have free shipping
• All top 8 items have accurate and descriptive titles
• Top Fixed Price listings have recent sales
• Top 8 listings have average of 4.8 DSRs
Success Factors
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Competing to Win the Seller – Efficiency
Tabbed interface makes information easier to find
Return Policy
Payment Policy
Shipping Options
Item Condition
Better Photos
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Competing to Win the Seller – Efficiency
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Competing to Win the Seller – Predictability
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Competing to Win the Seller – Predictability
• 2 – 3 major releases per year
• 60 days advance notice for each release
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Some things we are working on…
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Competing to Win the Buyer – Selection
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Competing to Win the Buyer – Value
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First Call Resolution
• Guarantee all transactions on eBay
• Resolve most buyer issues on the first call
• Reduce customer service burden on sellers
the Buyer – Trustthe Seller – Efficiency
Competing to Win
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Competing to Win the Seller – Efficiency
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Competing to Win the Seller – Efficiency
• Reducing Unpaid Items
• Automating UPI claims– UPI automatically filed on behalf of seller
– FVF automatically refunded to the seller
– Buyer blocked from leaving feedback
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Icon + Highlight + Border
Marketing
Weighted in Best Match
Filter
the Buyer – Trustthe Seller – Velocity
Competing to Win
