PowerPoint Presentation
Easy Content Marketing StrategiesThat Will Hook & Keep Your Audience
Traditional marketing talks at people. Content marketing talks with them.
-- Doug Kessler
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Burma-Shave Signs courtesy The Eisner-American Museum of Advertising & DesignBURMA Shave is a great example 3InformEducateEntertain
4The Term Weblog was coined in 1997
The First Youtube Video was Uploaded April 23, 2005
I am more confident with information I find myself.92%Wall Street Journal study hundreds of people 92% of those interviewed said they are move confident with information I find myself. 6Every Day
2 Million Blog Posts are Written500 Million Tweets Are Sent4.5 Billion Facebook Likes are Generated
Every Minute
300 hours of video are uploaded to Youtube Every Second
There are 6 New WordPress.com Posts
Scene from "Field of Dreams" movie. Source: FoxNews.com10
We create and picture thousands of people reading our words making our analytics soar wanting our services booking our rooms 11
freelance writer semrush.com
http://www.hdwallpaperstock.eu/14
MonkeySee How to Chop an Onion Typical how to video its how to chop an onion and under it are all kind of ways to dice and slice onions. 15
Are you exhausted yet? Im exhausted It can feel like you can never keep up theres always something new too18photo credit: drupalconparis_001 via photopin (license)
But often.. Many times our words play to an empty room. How do we make sure that what we write gets found gets saved gets noticed gets remembered? 19How Do You Compete?
Google Keyword Suggest Tool by SEO CHATGoogle Keyword Suggest Tool SEO CHAT Google, Bing, Amazon, You Tube - http://tools.seochat.com/tools/suggest-tool/ 21Your Own Customers:
Support & QuestionsReader Comments on Posts
Website Search Google Analytics
SpyFu
23Competitors
Whats in Their Titles, Their Tags?Whats on the Main Pages? Whats in Their Site Map?
Google Search site:anydomain.com
Bing & Google Webmaster Tools
Keyword Eye (Nice visualizations)
Wordstream (Unique slices and dices - Niche)
Tweak Your Biz Title GeneratorTweak Your Biz Title Generator - http://tweakyourbiz.com/tools/title-generator/ 26
Wordpress.com MariekB What to do
Content curation can be a lifesaver for you and a VALUE to your readers 28DiscoverCompile ShareDiscover content industry newsletters, RSS feeds your competitors 29
https://www.google.com/alerts 30
#productivity31
If You Use the Web, You Are a Curator
http://www.nytimes.com/aponline/2015/04/16/us/ap-us-tick-season.htmlHow to Protect Yourself from the Increasing Tick Population
1200 Facebook Likes645 Shares130,000 Facebook Reach217 New Followers5400 PVs (and growing) - 4:48 avg time
Protect Yourself From Surging Tick PopulationHow to Protect Yourself from the Increasing Tick Population
Professional Reader Trucker Hat Zazzle.com We dont read We hunt
15 Seconds Academic Factors Considered for AdmissionAcademic Factors Considered for Admission
You Know That Permanent Record of Yours? Theyre Finally Looking At ItEditorial newsletters
Mari Smith The Queen of Facebook shes now partnered with them to teach Boost Your Business Series nationwide. Her Social Scoop newsletter is a curated editorial newsletter. 44Images
Hes Cute But No His clothing can NOT be taken as a tax deduction
Foursquare added a little option under their signups Include an adorable picture of a puppy 47
Keeps them top of mind even when you arent checking in 48Video/Podcast Commentary
Gary Vaynerchuk Gary V Wine Store in NJ Starts a video blog talking about wine in 200650
Be Credible. Be You
Be Distinctive Know Your Strengths
Know Your HookKnow your goals for the piece is it just to gain broad awareness of your brand? Do you want to funnel them into another area of the site ? Do you want them to pick up the phone and call you? Work that in to the end. 54One Great Piece of Content Will Convert
People Build a Memory of Your Brand Across Many, Many Touch Points
Dont Give Up to Early