easy content marketing strategies that will hook & keep your audience

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Easy Content Marketing StrategiesThat Will Hook & Keep Your Audience

Traditional marketing talks at people. Content marketing talks with them.

-- Doug Kessler

2

Burma-Shave Signs courtesy The Eisner-American Museum of Advertising & DesignBURMA Shave is a great example 3InformEducateEntertain

4The Term Weblog was coined in 1997

The First Youtube Video was Uploaded April 23, 2005

I am more confident with information I find myself.92%Wall Street Journal study hundreds of people 92% of those interviewed said they are move confident with information I find myself. 6Every Day

2 Million Blog Posts are Written500 Million Tweets Are Sent4.5 Billion Facebook Likes are Generated

Every Minute

300 hours of video are uploaded to Youtube Every Second

There are 6 New WordPress.com Posts

Scene from "Field of Dreams" movie. Source: FoxNews.com10

We create and picture thousands of people reading our words making our analytics soar wanting our services booking our rooms 11

freelance writer semrush.com

http://www.hdwallpaperstock.eu/14

MonkeySee How to Chop an Onion Typical how to video its how to chop an onion and under it are all kind of ways to dice and slice onions. 15

Are you exhausted yet? Im exhausted It can feel like you can never keep up theres always something new too18photo credit: drupalconparis_001 via photopin (license)

But often.. Many times our words play to an empty room. How do we make sure that what we write gets found gets saved gets noticed gets remembered? 19How Do You Compete?

Google Keyword Suggest Tool by SEO CHATGoogle Keyword Suggest Tool SEO CHAT Google, Bing, Amazon, You Tube - http://tools.seochat.com/tools/suggest-tool/ 21Your Own Customers:

Support & QuestionsReader Comments on Posts

Website Search Google Analytics

SpyFu

23Competitors

Whats in Their Titles, Their Tags?Whats on the Main Pages? Whats in Their Site Map?

Google Search site:anydomain.com

Bing & Google Webmaster Tools

Keyword Eye (Nice visualizations)

Wordstream (Unique slices and dices - Niche)

Tweak Your Biz Title GeneratorTweak Your Biz Title Generator - http://tweakyourbiz.com/tools/title-generator/ 26

Wordpress.com MariekB What to do

Content curation can be a lifesaver for you and a VALUE to your readers 28DiscoverCompile ShareDiscover content industry newsletters, RSS feeds your competitors 29

https://www.google.com/alerts 30

#productivity31

If You Use the Web, You Are a Curator

http://www.nytimes.com/aponline/2015/04/16/us/ap-us-tick-season.htmlHow to Protect Yourself from the Increasing Tick Population

1200 Facebook Likes645 Shares130,000 Facebook Reach217 New Followers5400 PVs (and growing) - 4:48 avg time

Protect Yourself From Surging Tick PopulationHow to Protect Yourself from the Increasing Tick Population

Professional Reader Trucker Hat Zazzle.com We dont read We hunt

15 Seconds Academic Factors Considered for AdmissionAcademic Factors Considered for Admission

You Know That Permanent Record of Yours? Theyre Finally Looking At ItEditorial newsletters

Mari Smith The Queen of Facebook shes now partnered with them to teach Boost Your Business Series nationwide. Her Social Scoop newsletter is a curated editorial newsletter. 44Images

Hes Cute But No His clothing can NOT be taken as a tax deduction

Foursquare added a little option under their signups Include an adorable picture of a puppy 47

Keeps them top of mind even when you arent checking in 48Video/Podcast Commentary

Gary Vaynerchuk Gary V Wine Store in NJ Starts a video blog talking about wine in 200650

Be Credible. Be You

Be Distinctive Know Your Strengths

Know Your HookKnow your goals for the piece is it just to gain broad awareness of your brand? Do you want to funnel them into another area of the site ? Do you want them to pick up the phone and call you? Work that in to the end. 54One Great Piece of Content Will Convert

People Build a Memory of Your Brand Across Many, Many Touch Points

Dont Give Up to Early