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DWH @ Quelle Neckermann - Germany
Reiner Zimmermann
Product Management – Oracle DWH Development
[email protected] - +41 79 237-7443
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Company Background
DWH usage and applications
DWH Architecture
SLA
Current Activities
Presentation Agenda
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Company Background
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Karstadt – Quelle Holding
Revenue Total : 15,3 Mrd. €Mailorder : 8,0 Mrd. €
Employees : 80.046Mailorder : 28.557
Facts (2003)
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Quelle - Mailorder
Kennzahlen (2002) Nr. 1 mailorder company in germany
30% market share in germany
140 daughter companies
present in 22 european countries
10.000 stationary, supporting units/shops in europe
65 mio shipments / year
38 mio main catalogues p. a.
95% brand knowledge
Facts (2003)Two strong brands
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DWH usage and applications
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Usage of the DWH
Source Systems
Granular Data Warehouse
MIS,Reporting
CRM-ActionsCampagn-
ManagementData Mining,
Customer Scoring, Analysis
30% 30% 30%Computing Power
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DWH processes
Diversificationof marketing material
Diversificationof marketing material
MISBusiness Intelligence
Controlling
Complaints
Call-CenterService
Internet
Complaints
Call-CenterService
Internet
Analytic CRMCRM
Product-Management
Sales
MISBusiness Intelligence
Controlling
Operative CRMCRM
Granular Data Warehouse
Collection, Consolidation and Storage of all customer related transactions and information
allocation of targeted information to steer the CRM processes
add Product – Sales Information (analytical CRM)
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DWH architecture
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... once upon a time ....
a DWH platform was seached ...
• Benchmark of several hardware vendors :- HP- Sun- Bull- Tandem- IBM- .......
• ... and the winner was :
• SUN E10k
• EMC
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... some years later ....
a new DWH platform was seached with a better price performance ratio ...
• ... and the winner was :
• HP Superdome
• HP EVA SAN
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... last year ....
The system was too expensive – but the vendor was OK ...
• So they evaluated alternatives• Oracle RAC was presented• The Amazon case was presented• ... and finally the solution was made ...• To replace the HP Superdomes with a Oracle RAC – Blade infrastructure
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Current DWH Infrastructure
Mandantes/companies:• Quelle
• neckermann.de
• Mode und Preis
• Madeleine
• Elegance (incl. Bogner, …)
• Quelle-Gruppen-DWH(Peter Hahn, KQV, …)
Datenbases/Filesystems:
• DBQDWH:Quelle, „Mode und Preis“, Madeleine, EleganceQuelle goup-DWH ca. 5,8 TB, ca. 600 User
• DBNDWH:neckermann.de ca. 3,1 TB, ca. 70 User
• DBKTO:Reporting – Customers - Finance Q/Nca. 1,4 TB, ca. 120 User
• DBMA: Quelle foreign companiesca. 0,4 TB, ca. 130 User
• Filesystem:ca. 2,5 TB
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Testsystem on 1 nodeENQDWH
ENKTO, ENMAENSVSDWH
Cluster Distribution of DWH Services
DB-Structuron 2 nodes
IAS/OID/SSO
OS-Strukturon ~11 KnotenNFS, FilesystemTWS, SSH/SFTP
XCOMM
Datenbaseon 11 nodes
DBQDWHDBNDWHDBKTODBMA
Clusterware
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Cluster-Configuration (Standard)
ServerDBMA
Quelle
neckermann.de
ServerDBKTO
ne.deRAC
QuelleRAC
QuelleRAC
QuelleRAC
QuelleRAC
Fibre-Channel
• Database DBMA and DBKTO• IAS [Discoverer, OID (SSO / LDAP)] • Periphere Software
(XCOMM, SFTP, SSH,…)3x EVA8000
249 discs á146GB
Test
Loadbalancer
QuelleRAC
QuelleRAC
QuelleRAC
ne.deRAC
Je 4x
Xeon64/3,66GHz
16/32 GB Mem.
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Cluster-Re-Configuration (Workload/Peak Mgmt)
ServerDBMA
ServerDBKTO
ne.deRAC
QuelleRAC
QuelleRAC
Loadbalancer
QuelleRAC
QuelleRAC
QuelleRAC
ne.deRAC
ne.deRAC
ne.deRAC
ne.deRAC
ServerDBMA
ServerDBKTO
ne.deRAC
QuelleRAC
QuelleRAC
QuelleRAC
QuelleRAC
Test
Loadbalancer
QuelleRAC
QuelleRAC
QuelleRAC
ne.deRAC
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Cluster-Re-Configuration (Testing)
ServerDBMA
ServerDBKTO
ne.deRAC
QuelleRAC
QuelleRAC
QuelleRAC
QuelleRAC
Test
Loadbalancer
QuelleRAC
QuelleRAC
QuelleRAC
ne.deRAC
ServerDBMA
ServerDBKTO
ne.deRAC
QuelleRAC
QuelleRAC
QuelleRAC
QuelleRAC
Test
Loadbalancer
Test Test Test
ne.deRAC
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Hardware Architecture & Cost (Capex)
Nodes : 12x DL580 – each 15k EUR = 180.000 EUR
(32MB RAM – Xeon64 3.66 Ghz)
Infrastructure / Switches / FC = 35k EUR
(2 GB / I/O Throughput)
Disc Subsystem 3x EVA8000 – each 250k = 750k
(17 TB Net capacity / Raid 1)
Total 1.000.000 EUR
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Software Architecture
OS : Suse Linux 64bit
Disk Layout : Oracle ASM
DB – Software : Oracle 10g
Backup & Recovery : Oracle RMAN / ILM (planned)
System Mgmt : OEM – Diag / Tuning / Change / Conf
DB-Options : Partitioning Option
Real Application Cluster
ETL Option (OWB)
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Goal of a (joined) Cluster
Conceptual Goals
• Consolidation of all Marketing-DWHs of mail-order devision
• Building one platform for DWH-Applications
Technological Goals• Basis for scalability of computing power and storage without complete
change of HW / SAN - normal growth (add now nodes / add additional storage) - cope with short-term peaks through load balancing and reconfiguration of existing ressources.
• Increase availability through fail-over scenarios• Increase availability through rolling upgrade of software• Ressource sharing of DB-near services (IAS – SSO – Applications)• Speed up system – 3x faster
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Goal of a (joined) Cluster
Commercial Goals
• Use of cheap HW – new Hardware ½ price
BUT : watch out for Outsourcing concepts : (ex. Adidas)
- mostly no cost savings for the application owner
- Existing contacts in place
- Talk with the outsources
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DWH SLA’s
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Backup / Recovery Concept (current)
Daily full backup on Tape using Oracle RMAN
Backup parallelized on 4 steams/nodes
duration 3.5 h
Disaster Recovery Scenario – full restore from tape
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Administration of the DWH
3 shifts / 3 DBA per shift managing 100 Oracle DBs
DWH administration :
- System / DB admin ~ 4 month / year ~ 0.3 FTE
- Disk admin ~ 1 month / year ~ 0.1 FTE
- B/R admin ~ 1 month / year ~ 0.1 FTE
Total DWH admin 0.5 FTE
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Volume evolution & influence of Administration
no visible influence
tables are range partitioned – hence query time is not
influenced
old data / partitions are compressed – hence even
positive effect on performance
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Downtime management
current SLA’s allow 2 days downtime
max planned downtime since cluster – 4h
max unplanned downtime since cluster – 0h
Upgrade clusterware and patches – rolling upgrades
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Current Activities
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Current Activities
customer Story w/ German marketing
technical story for DOAG / BI Magazine …
Participation @ EMEA Terabyte Club - Bologna
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Dr. Gernot Schreib Head DWH – Quelle AG
Norbert Gösswein Head DB Management – AtosOrigin AG
Herbert Rossgoderer DWH Consultant – Oracle Germany
Reiner Zimmermann Product Manager – Oracle DWH Development
More Information
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Business facts Technology facts• Quelle AG is the largest mail-order company in Germany with a
market share of 30% and 142 subsidaries. Quelle has presents in 22 european countries with 10.000 mail-order supporting affilates
• Quelle AG send 65 Mio orders and around 38 Mio main catalogues to clients every year and around 140 Million special catalogues.
• Quelle has a 95% brand awareness in germany.
• Migration from Sun E10k / HP Superdome / HP DL580
• 12 node RAC cluster - HP DL 580
• Storage : HP, 3x EVA 8000 / 249 discs a 146 GB
Quelle AG - Snapshot
Business Solution• - Management Reporting (MIS)
- Oracle OLAP & Discoverer technology - around 300 KPI within 10 Dimensions - 200 users
• - Analytical CRM - Time Series analysis - ABC-Analysis - Campaign-Controlling - Retour-analysis - Market Basket Analysis - Kredit – Risk - Fraud Detection
• Departments : Marketing / Sales / Product Management Controlling / Call Center
Used Software• Oracle 10g R2
• RAC / Partitioning / Express
• ASM
• OWB
• Discoverer / OFA / Reports
• Suse – Linux
• > 600 users
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