Download - Dtl mwc david del val v3
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Data Transparency Lab_David del ValMarch 4th, 2015
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Society is worried about personal data usage on the web.
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AdBlock Plus is the #1 Firefox add-on in the Mozzilla download page with close to 20 million users.
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People find surprising ads from unrelated activity
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Mainstream press is increasingly covering the topic on front pages and prime time.
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Regulators on both sides of the Atlantic are mobilizing to address privacy related challenges.
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It might make the web economy un-trustworthy.
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The solution is transparency.
Telefónica wants to make the web a trustworthy place
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The Data Transparency Lab is a community effort to reveal the flow & usage of my personal data online, and to explore ways towards a transparent data trade that brings value to me, and protects my privacy.
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COMMUNITYRESEARCHTOOLSAWARENESS
MIT Human Dynamics Lab
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COMMUNITYRESEARCHTOOLSAWARENESS
10 research grants
50k€ eachto foster
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COMMUNITYRESEARCHTOOLSAWARENESS
to foster
to create
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RESEARCHTOOLSAWARENESS
to foster
to createto raise
COMMUNITY
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To add the user as a cornerstone in the debate.
Getting hard data to illuminate the discussion
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DEMO
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Mainstream press is increasingly covering the topic on front pages and prime time.
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People find surprising ads from unrelated activity