![Page 1: Digital Publishers Association Presentation Sept 2012](https://reader036.vdocuments.site/reader036/viewer/2022081602/54c888064a795958178b46bf/html5/thumbnails/1.jpg)
Estates GazetteIntegrating news and data onlinePaul Cook – Digital Director
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It’s an info supplier’s paradise
Three business models that work
Magazines with good ads and
subs
An online listings business
An online news & data
subs business
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“Online news wants to be free because it’s so easy to copy and distribute. Data, on the other hand wants to be expensive,
because nothing is so valuable as the right data at the right time”
Walter Isaacson
Former editor of Time
and Steve Jobs’ biographer
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Specialist news has a
value and our audience is
willing to pay for it
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But for how long?
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As long as people value it
AND
As long as they cannot get the
same news content free and as easily
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So what role does news play?
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Free content to generate
subscriptions,enquiries and
data acquisition
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Content plan
10
FREESelected news, blogs, forums,
features, Propertylink, submit a deal & jobs
REGISTERED
PAIDEGi
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Linking news to data
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Researcher comment
Regional analysis
EGi deals competition in Editor’s Comment & EGi News
EGi data in EG and blogs
Linking datato news
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Advertiser data to subscription data
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Competitions to news and
data
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“Joined up content is not about technology – it’s about our imagination”
Map of the Knightsbridge Estate
EGi
Article on global money chasing London property
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On whichever
device they choose!
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“B2B Innovator of the Year”
British Media Awards 2012
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Thank you!