Transcript
Reorient your marketing brief to lead with the voice of the customer. Gather input from customer insights, customer data analytics and business intelligence, and research to build a customer profile.
CREATE CUSTOMER-CENTRIC MARKETING PROGRAMS
Source: Gartner (November 2015)
CREATE CUSTOMER-CENTRIC MARKETING PROGRAMS
Recommendations:
Step 1: Lead With the Voice of the Customer
Step 2: Take a Channel-Agnostic Approach
Step 3: Engage Experts Across Disciplines
Source: Gartner (November 2015)