Reorient your marketing brief to lead with the voice of the customer. Gather input from customer insights, customer data analytics and business intelligence, and research to build a customer profile.

CREATE CUSTOMER-CENTRIC MARKETING PROGRAMS

Source: Gartner (November 2015)

CREATE CUSTOMER-CENTRIC MARKETING PROGRAMS

Recommendations:

Step 1: Lead With the Voice of the Customer

Step 2: Take a Channel-Agnostic Approach

Step 3: Engage Experts Across Disciplines

Source: Gartner (November 2015)