Download - Digital and Social Media in Pharma
![Page 1: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/1.jpg)
DIGITAL & SOCIAL MEDIA
IN
PHARMA
![Page 2: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/2.jpg)
KEY DIGITAL INDICATOR
Total
Population
1.3 Billion
Urbanization
Internet
Users
462 Million
Penetration
Social Media
Users
191 Million
Penetration
Mobile
Subscription
1.05 Billion
Penetration
Mobile Social
Users
167 Million
Penetration
33% 35% 14%79% 13%
![Page 3: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/3.jpg)
Internet
Users
+23%
+87 Million
Social Media
Users
+40%
+55 Million
Mobile
Subscription
+5%
+47 Million
Mobile Social
Users
+44%
+51 Million
YOY Growth Rate Demographic
71%
21%
Rural
68%
32%
Urban
Female
Male
75%
25%
Rural Urban
68%
32%
> 30 Years18-30 Years
KEY DIGITAL INDICATOR
![Page 4: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/4.jpg)
User :
42 million
User :
240 million
User :
25.3 million
User :
180 million
SOCIAL MEDIA USER
![Page 5: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/5.jpg)
DOCTOR’S DIGITAL PREFERNCE
60% Prefer
Tablet-Based
detailing
45% Prefer
Online
detailing
Channel
Preference
34% Prefer
Smart-
Phones
26% Prefer
Laptops
Device
Preference
Frequency
Of
Touchpoints
Preferred for
3 – 4Touchpoints
A Month
![Page 6: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/6.jpg)
Patient
Communication
Patient
Communication
Channel
64%Patient-Doctor
Communication
through
Digital Engagement
Are the
TOP 3Digital channel
for
Patient-Doctor
Communication
HCP-
Company
Interaction
Channel
Website, KOL Webinars &
Web-Detailing
are
TOP 3Digital channel
for
Medical Information
DOCTOR’S DIGITAL PREFERNCE
Source – Indigene Report
![Page 7: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/7.jpg)
Dig
ita
l E
ng
ag
em
en
t
Segments
30%
48%
Leader Followers
DIGITAL HEALTH CURVE OF PHARMA COMPANIES
22%
PRIMES ASPIRANTS ONLOOKERSHigh
Low
![Page 8: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/8.jpg)
DIGITAL MATURITY INDEX
1 2 3 4 5
Strategy & Culture
Governance Structure
Enterprise Digital
Physicians
Patients
Sales-Rep
Organizational
Readiness
Stakeholder
Engagement
Source - E&Y Report
![Page 9: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/9.jpg)
DIGITAL CHANNELS
![Page 10: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/10.jpg)
100 %
91 %
90 %
73 %
70 %
DIGITAL CHANNELS
![Page 11: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/11.jpg)
User :
240 million
Presence
Rate :
90%
User :
42 million
Presence
Rate :
91%
User :
25.3 million
Presence
Rate :
73%
User :
180 million
Presence
Rate :
70%
Engagement
level:
11%
Engagement
level:
19%
Engagement
level:
41%
Engagement
level:
24%
Digital Scenario in India
![Page 12: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/12.jpg)
KEY ADOPTION GAPS
Lack of value proposition in solutions
Organizational silos
Digital not central to business strategy
Lack of authentic and enough data
Regulatory risks
People resistance
Physician mindset and inertia
87%
60%
87%
80%
75%
73%
67%
Source - E&Y Report
![Page 13: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/13.jpg)
DIGITAL PRESENCE
OF
PHARMA COMPANIES
![Page 14: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/14.jpg)
65 H 64 H 61.5 H 60 H 60.5 H
TOP 10 PHARMA COMPANIES*
* DYE REPORT
![Page 15: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/15.jpg)
59.5 H 59 H 56.5 H 56.5 H 54 H
![Page 16: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/16.jpg)
WEBSITE
![Page 17: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/17.jpg)
![Page 18: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/18.jpg)
15
5
5
MOBILE APPS
![Page 19: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/19.jpg)
SOCIAL MEDIA
Like:
286 K
Followers:
284 K
Subscribers: 13
K
Total views:
60 L
Video-
376
Followers:
16 L
Posts:
175
Followers:
6 K
@pfizer
Tweets:
6 K
Followers : 213
K
@pfizer_news
Tweets:
665
Followers :
11.7 K
![Page 20: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/20.jpg)
DIGITAL GAME
![Page 21: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/21.jpg)
![Page 22: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/22.jpg)
![Page 23: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/23.jpg)
HemMobile® Striiv® Wearable
WEARABLES
![Page 24: Digital and Social Media in Pharma](https://reader033.vdocuments.site/reader033/viewer/2022050614/5a647bb57f8b9a36568b4a61/html5/thumbnails/24.jpg)
“Why use social media? Marketing is no longer about the stuff that
you make, but about the stories you tell.”
– Seth Godin