Download - Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012

Dharmesh Shah Founder/CTO, HubSpot

Tip #1: Tweet #ims12!

@dharmesh

What is inbound marketing?

inbound =

content + conversion

Why inbound marketing?

People hate

(most) marketing

The old way ain’t workin’ so well

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HubSpot 2011 Rev:

$28M

2012: +80%

Most of you don’t need to worry about Panda or Penguin.

If you are afraid of Google algorithm updates,

you’re doing it wrong.

Coming up: The best and shortest SEO advice ever:

Make humans happy, not search engines.

Create useful content, clean designs and fast websites.

clicks > rankings

Google cares about the author and the website.

“Wow. That seems too big to ignore.”

The real reason you can’t ignore Google+ hint: it’s the characters before the +

Your profile picture should build trust and

credibility.

@cyrusshepard.

“ If you help Google+ by using it, Google will help you.

@dharmesh

The biggest blogging challenge is the blank canvas.

(Literally) answer people’s

questions. Especially the hard

ones.

If you can’t create, at least curate.

Want more comments? End your article with a question.

Blogging is not just about getting found. It’s about

converting.

And, final, closing piece of advice…

“ To succeed at inbound marketing, get in touch with your inner teacher.

@dharmesh

Thanks! @dharmesh [email protected]

Download - Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012

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