Development StrategyCollege of Arts & Humanities
2012 – 2013
Presented by Randy McKey
Sr. Director of Development
Laura PooserDirector of Development
TALKING POINTS
Campaign 2013 – 2018 Priorities
2013 Annual Fundraising Goals
Prospect pool• Where do they live• By year of graduation• By Wealth screening
Other Development Chores
CAMPAIGN PRIORITIES
Performing Arts Center $65,000,000Phase II – capital
School of Visual Arts & Design $30,000,000Program support, scholarships, capital expansionCapital - $25M; endowment - $5M
Center for Public History $31,000,000Program support and capital expansionEndowment - $25M; capital - $6M
Confucius Institute $ 4,000,000Chinese language & culture through student travel abroadEndowment - $4M
ANNUAL GOALS
Unit Fundraising Goal $2,696,441
Individual GoalsR. McKey $1,062,000L. Pooser $1,030,500Ass’t DOD $ 603,941
ANNUAL METRICS
McKey Pooser Ass’t DOD
Personal Visits 150 150 150Qualified Prospects 20 30 30Proposal Goal 25 30 25Portfolio Goal 150 150 150
Weekly Metrics – 35 Usable WeeksPersonal Visits 4.28 4.28 4.28
WHO WE SOLICIT
Individual Philanthropy• Alumni• Friends
Corporate Philanthropy
FoundationsPrivate, Individual & Family Trusts
HOW WE PRIORITIZE
Sort alumni base by year of graduation1970’s1980’s1990’s
2000-2010Sort by wealth rating
Sort by number of giftsGroup by location
90% or 10,693 of CAH’s Alumni Live in Florida
70% or7,560 livein the 9 countyregion
70’s – 1,292 alumni
80’s – 1,438 alumni
90’s –
2,822
2000-2010 – 6,407 alumni
Total Alumni prospect pool 11, 959
CAH Alumni Prospects by Graduation Year
1 ($250,000-999,999)
4
($100,000-249,000)
402
($25,000-99,000)
478
($10,000-99,000)
1970’s Alumni By GG&A
407 prospects
2 ($250,000-999,999)
1
($100,000-249,000)
196
($25,000-99,000)
657
($10,000-99,000)
1980’s Alumni By GG&A
199 Prospects
OTHER DEVELOPMENT RESPONSIBILITIES
Scholarship StewardshipFundraising Events
Dean’s Executive CouncilKeep CAH goals top of mind with
Foundation Executive Leadership
THANK YOU.QUESTIONS?