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  • www.swansea.ac.uk/postgraduate/taught/artsandhumanities/

    Arts and Humanities

    Media & Communication Postgraduate Taught Masters Module Information

  • 2

    MA DEGREE STRUCTURE

    Each programme is divided into two parts. Part One consists of 120 credits of core and optional modules. Full-time students study these over two semesters, part-time students over four. Part Two consists of the Dissertation worth 60 credits. It is undertaken following the successful completion of part one. Each programme contains compulsory and optional modules.

    Visit: www.swansea.ac.uk/the-university/world-class/semesterandtermdates/ for information on term dates.

    DISCLAIMER

    The Department has made all reasonable efforts to ensure that the information contained within this publication is accurate and up-to-date when published but can accept no responsibility for any errors or omissions.

    The Department reserves the right to revise, alter or discontinue programmes or modules and to amend regulations and procedures at any time, but every effort will be made to notify interested parties.

    It should be noted that not every module listed in this handbook may be available every year, and changes may be made to the details of the modules.

    Welcome to Media & Communication in the College of Arts and Humanities at Swansea University. Our exciting and innovative teaching, research and creative/professional expertise enrich our Postgraduate Taught Masters programmes. For information on the course and the structure of our programmes, please read this module information booklet.

  • DIGITAL Undergraduate modules available to Visiting Students

    Programme DIGITAL MEDIA

    Semester OneCompulsory

    MSDM01 Thinking about Digital Media

    Semester OneOptional

    MSJM01Global Media

    MS-M13PR Branding and Promotion

    MS-M12Online Journalism

    Semester TwoCompulsory

    MSDM03 The Digital Edge

    MS-M11Project & Dissertation Prepa-ration

    Semester TwoOptional

    MSDM04 The Business and Politics of Digital Media

    MSDM06 Digital Skills and Defence

    MLMM00Professional and Promotional Writing

    3

  • DIGITAL Undergraduate modules available to Visiting Students

    Programme COMMUNICATION, MEDIA PRACTICE & PR

    Semester OneCompulsory

    MS-M09Visual Communication and Media Design

    Plus one option from:

    MS-M13PR, Branding and Promotion

    Plus one option from:

    Semester OneOptional

    MSDM01Thinking about Digital Media

    MSJ M01Global Media

    MS-M12Online Journalism

    MSJM40Risk Reporting

    MSJM41War Reporting

    MSJM99Reporting Terrorism

    Semester TwoCompulsory

    MS-M08Video & Documentary Making

    Plus one option from:

    MS-M11MA Project & Dissertation Preparation

    Plus one option from:

    Semester TwoOptional

    MLMM00Thinking about Digital Media

    MSJM03International Journalism

    MSDM03The Digital Edge

    MSDM04The Business and Politics of Digital Media

    MSJM11Development Communications

    MSDM04The Business and Politics of Digital Media

    MSDM06Digital Skills and Defence

    4

  • DIGITAL Undergraduate modules available to Visiting Students

    Programme INTERNATIONAL JOURNALISM

    Semester OneCompulsory

    MSJM01Global Media

    MS-M12Online Journalism

    Semester OneOptional

    MSDM01Thinking about Digital Media

    MS-M13 PR, Branding and Promotion

    MSJM40Risk Reporting

    MSJM41War Reporting

    MSJM99Reporting Terrorism

    PO-M32Conceptual Issues in the Theory and Practice of Socail Sciences

    Semester TwoCompulsory

    MSJM03International Journalism

    MS-M11Project & Dissertation Prepa-ration

    Semester TwoOptional

    MLMM00Promotional and Professional Writing

    MSJM11Development and Com-munications

    MSDM03The Digital Edge

    MSDM04The Business and Politics of Digital Media

    MSDM06Digital Skills and Defence

    5

  • Undergraduate modules available to Visiting Students

    6

    SEMESTER ONECOMPULSORY MODULES (DIGITAL MEDIA)

    MSDM01 Thinking about Digital Media Level M Credit Points 20Module Co-ordinator Dr Rhys JonesTeaching Method Taught/Lecture BasedWhen Taught Semester 1 (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Not applicable

    SynopsisThrough close analysis of digital media/new media texts, this module will examine the theoretical and practical issues of new media technologies and the implications for social, political and economic spheres.

    1. Confounding fathers: the foundations of digital media2. The Origin of the PCs3. Getting with the program: the issue of software4. The question of information5. How the Web was won6. Knowledge and collaboration7. From Web 2.0 to co-creation8. Stream lovers: the public sphere and social networks9. Critics and warnings10. Humanity 2.0

  • SEMESTER ONEOPTIONAL MODULES (DIGITAL MEDIA)

    MSJM01 Global Media Level M Credits 20Module Co-ordinator Dr Yan WuTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThis module provides an overview of the structure and political economy of global communication. It considers the implications of global infrastructure on international news flow.

    MS-M13 PR, Branding and PromotionLevel M Credits 20Module Co-ordinator Mrs Sian ReesTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Assignment 1, Assignment 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThe PR, Branding and Promotion module provides a critical overview of the role of public relations and branding practice within contemporary society. It examines best practice across a variety of PR disciplines, whilst simultaneously critiquing the impact of PR and its role within industry, consumer culture and the market place of ideas. In addition, the module explores the process of brand creation and promotion and considers how organisations develop and protect brands. The module will appeal to those new to PR and branding, but wishing to broaden their understanding of the creative disciplines, whilst also providing experienced students with a strategic stepping-stone to further their ability to apply best practice.

    7

  • SEMESTER ONEOPTIONAL MODULES (DIGITAL MEDIA)

    MS-M12 Online JournalismLevel M Credits 20Module Co-ordinator Mr Saachi JainTeaching Method Taught/Lecture BasedWhen Taught Semester One (Sep-Jan Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThis module offers a comprehensive guide to the practices, techniques and skills used in the research, development and production of journalism in an on-line environment. It aims to increase both students employability and their self-employability by showing them how to take advantage of entrepreneurial opportunities offered by on-line journalism.

    8

  • Undergraduate modules available to Visiting Students

    9

    SEMESTER TWOCOMPULSORY MODULES (DIGITAL MEDIA)

    MSDM03 The Digital Edge: Contemporary Issues and Trends Level M Credits 20Module Co-ordinator Mr William MerrinTeaching Method Taught/Lecture BasedWhen Taught Semester 2 (Jan - Jun Taught)Assessment Method Coursework 1 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThrough an examination of the contemporary issues that are the cutting edge of digital technologies, this module will examine the implications and possible future of new media technologies.

    MS-M11 Project & Dissertation Preparation Level M Credits 20Module Co-ordinator Saachi Jain, Sian Rees, Joanna Rydzewska, Yan WuTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Feb-Jun Taught)Assessment Method Coursework

    Synopsis This core module comprehensively prepares students for their Masters project or dissertation, which is an integral part of the requirements for the degree. It incorporates several key themes and issues across the communications, media practice and PR indus-tries. It is a challenging, and stimulating module both for professional practitioners and those new to communications and media practice. The module encourages students to unite theory and practice in productive ways. It introduces students to a number of important research and project management methods essential for undertaking a successful project or dissertation.

  • SEMESTER TWOOPTIONAL MODULES (DIGITAL MEDIA)

    MSDM04 The Business and Politics of Digital Media Level M Credits 20Module Co-ordinator Dr Rhys JonesTeaching Method Taught/Lecture BasedWhen Taught Semester Two (Jan - Jun Taught)Assessment Method Coursework 1, Coursework 2 Moderation approach to main assessment Second marking as sampling or moderation

    SynopsisThis module takes a look at the big picture of digital media, with a special emphasis on the business and politics surrounding the field. Amongst other topics, we will examine the ideologies surrounding the Internet; the industrial internet; the business models of prominent digital media companies; digital labour; the digitisation of payment systems; crypto-currency; free software; intellectual property; patenting and copyleft; the governance and regulation of digital media, and the software industry as a case study of the topics addressed during the module.

    MSDM06 Digi

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