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    DEVELOPMENT OF TOURISM IN THE

    EUROPEAN NORTHERN PERIPHERY

    Dr Jan Mosedale

    WHAT IS PERIPHERY???

    Merriam-Websters Dictionary:the outward bounds of something asdistinguished from its internal regions or

    center

    Brown and Hall (2000: 1) add a socialcomponent to the term periphery: to beperipheral is to be marginalised, to lackpower and influence and it therefore carriessocial, political and economic implications

    WHAT IS PERIPHERY???

    Geographic isolation (distance, poor access to and

    from markets)

    Economic marginalisation (lack of resources,

    decline of traditional industries)

    Lack of infrastructure

    Reliance on imports -> economic leakage

    Generally a rural setting

    Low and declining (or ageing) population

    Can anyone give me an example of a

    peripheral community in the UK?

    WHAT IS PERIPHERY???

    Despite the previous list of characteristics that

    define periphery, it is a subjective concept. It

    depends on ones perception of place.

    WHAT IS PERIPHERY???

    Paradoxes of peripheries:

    1. Isolation and remoteness (two key

    characteristics of the periphery) can be

    desirable to some tourists.Nature, Heritage, slower pace of life, being away from

    the grid

    In tourism, it is the very symptoms of peripherality

    (Brown and Hall, 2000: 3) that have become

    desirable and drive new economic growth and social

    development.

    WHAT IS PERIPHERY???

    Paradoxes of peripheries:

    2. If tourism is not planned or managed

    adequately, it might just destroy the

    remoteness or tradition that the early

    tourists were coming for -> change in

    tourism product.

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    1. GEOGRAPHICALLY REMOTE

    FROM MASS MARKETS

    Spatial distance

    Communicative distance

    Outside of the day-trip zone of major population

    centres

    2. LACK OF EFFECTIVE ECONOMICAND POLITICAL CONTROL OVER MAJOR

    DECISIONS THAT AFFECT WELL-BEING

    Issues of economic restructuring

    Globalisation

    Political institutions elsewhere

    3. RELATIVELY WEAK INTERNAL

    ECONOMIC LINKAGES

    High degree of importation

    Inter-firm relations often weak within region

    Often industries based on resource extraction /

    natural resources

    4. RELATIVELY WEAK INTERNAL

    COMMUNICATION & TRANSPORT

    LINKAGES

    Links often from periphery to core rather than

    between peripheries

    Intra-firm relations

    5. OFTEN HIGH AESTHETIC /

    NATURAL AMENITY VALUES

    Sign of lack of development or even economic

    restructuring

    Relationship to high biophysical values of

    naturalness and remoteness - wilderness

    Cultural heritage is often the thing which hasnt

    changed because there wasnt the money to

    update

    6. MIGRATION OUTFLOWS

    Younger people for education and employment

    opportunities

    Families with respect to better schooling and

    employment opportunities

    Some retirement outmigration

    BUT for a few peripheral locations there is

    migration inflow - amenity, seasonal, retirement

    and lifestyle migration

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    7. COMPARATIVE LACK OF

    INNOVATION

    Argued by Botterill et al. (1997) BUT this point is

    highly debatable

    High rates of innovation may be one of the few

    points of comparative competitive advantage -

    but this is related to what underlies the capacity

    to innovate in terms of intellectual and social

    cultural

    8. INTERVENTIONIST ROLE OF LOCAL,

    NATIONAL & SUPRANATIONAL STATE

    Occurs because of economic difficulties of the

    periphery

    It is very hard for governments to refuse to assist

    peripheral regions in some way - national myths

    of the rural and peripheral

    Significance of changing political philosophies

    regarding the role of the state - move from the

    welfare to the entrepreneurial/neo-liberal state

    BUT CAN PERIPHERAL PLACES

    SUCCEED WITH TOURISM?

    Some places obviously are better positioned than

    others for reasons of accessibility as well as

    capital - economic, intellectual and social

    But what are we wanting in economic terms

    People travelling through?

    People stopping?

    People stopping and spending?

    People stopping/staying longer and therefore

    spending more?

    THE NORTHERN PERIPHERY

    http://www.youtube.com/watch?v=vtLseO3U9Oo

    SCANDINAVIA

    Huge land areas with a relatively smallpopulation

    Many of the typical Scandinavian features aresituated in Norway: combination of sea andmountains.

    North Cape and Lofoten Islands offer fishing,whale watching and other nature-based activities

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    PROBLEMS ASSOCIATED WITH

    TOURISM IN THE NORTHERN

    PERIPHERY

    Accessibility especially outside of the core region of Scandinavia

    (Denmark is the only Scandinavian country with a land link to

    western Europe; the rest are reliant on air and sea links)

    High cost of living = expensive areas to visit

    Short summer season due to climate (lasts from late June to the

    middle of August resulting in many destinations relying on imported

    seasonal foreign labour, especially from Southern and Eastern

    Europe, resulting in leakage of profits)

    Winter is too extreme, particularly in thenorthern part of the region, to enable masswinter sports tourism

    Nothing geographically comparable to theAlps to enable mass downhillski/snowboarding tourism

    Lack of sunshine in the winter months inthe most northern parts of Scandinavia

    Potential growth types of tourism (i.e.,wilderness tourism) cannot be majorgenerators of tourists if they are to survive

    http://www.youtube.com/watch?v=eUiR7fhIIBI

    COMPARING THE NORTHERN EUROPEAN

    PERIPHERY WITH DEFINITIONS OF

    PERIPHERY

    Yes, it is geographically remote

    Yes, it is dominated by rural/wilderness areas

    Yes, it has relatively small and highly

    distributed populations

    No, it is not always dependent on imports and is,

    in actual fact in many ways economically

    independent with access to abundant natural

    resources (especially Norway)

    No, standards of living in the northern periphery

    are amongst some of the highest in the world

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    THE PERIPHERY OF THE

    NORTHERN EUROPEAN PERIPHERY

    Yes, it is geographically remote

    Yes, it is dominated by rural/wilderness areas

    Yes, it has relatively small and highly distributed populations

    Yes, it is dependent on imports

    Whilst in global terms living standards are high they are lower

    than in the rest of Scandinavia and are heavily state subsidised

    SAMI: THE PEOPLEPOTENTIAL OF TOURISM IN THE

    NORTHERN PERIPHERY

    Winter sports

    Wilderness/eco/adventure tourism

    Heritage tourism

    Urban and cultural tourism

    Health tourism

    Santa Claus

    Legoland

    Northern Lights

    Land of the midnight sun

    TOURISM IN THE EUROPEAN

    NORTHERN PERIPHERY

    Dominated by domestic (excluding Denmark)

    and intra-regional tourism (sun and sports)

    skiing in the winter and a reverse flow to the coast

    in the summer

    Main type of tourism is VFR

    Main mode of transport for tourism is the

    private car

    Second home tourism very popular

    The capitals of each country tend to be the

    dominant tourism destination for all seasons

    Core regions of Scandinavia tend to gain most from

    tourism

    No passport or visa requirements historically for

    cross border travel

    Accurate statistics for tourism in this region are

    very hard to calculate

    Traditionally a source rather than a destination of

    international tourism

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    The aims of developing tourism in the Europeannorthern periphery in general and the peripheral

    segment of the region in particular are to:

    Maintain settlement patterns (a long term

    governmental policy)

    Ensure long-term opportunities for employment

    and services

    SCANDINAVIANS AS A SOURCE OF

    INTERNATIONAL TOURISTS

    As a result of the high standards of living andliberal governments the Nordic countries

    represent a lucrative, though relatively small,

    market for the international tourism industry

    Historically the prime destinations for these

    tourists is the southwest of Europe, particularly

    Spain

    Overall, tourism has a significant negative

    impact on the Scandinavian economies

    SUGGESTED READINGS

    Boniface, B. & Cooper, C. 2005. Worldwide

    destinations casebook: the geography of travel and

    tourism. Elsevier: Amsterdam. Case 15.

    Horner, S. & Swarbrooke, J. 2004. International

    cases in tourism management. Elsevier:

    Amsterdam. Case Study 10

    Brown, F. and Hall, D. (2000) Introduction: theparadox of peripherality. In: F. Brown and D.

    Hall (eds) Tourism in peripheral areas. Clevedon:

    Channel View Publications. pp. 1-6.


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