#DESIGN & INNOVATION FOR SUSTAINABLE BUSINESS DEVELOPMENT - 15 min @ Novare in September 2014
#PEOPLEPEOPLE Mart in Wi l lers - mart [email protected] twitter : @designmeaning #transparentspeaker
s m a l l t e a m :
VISIONStart the
Sustainable Industrial Revolution
Vision, mål, affärsområden och värderingar
GOALDo be"er Design that is
more sustainable
BUSINESS AREAS
Understanding People First
Be At #e Forefront
Be Agile
Make sense
Deliver Beautifully
VALUES
People peopleB2b studio
Lab
Store
Partnerships
Blog
People productsB2c brand
Partnerships
a l l b u s i n e s s n e e d a m i s s i o n t h a t s b i g g e r t h a n t h e b u s i n e s s m o d e l
c o n s u m p t i o n s u s t a i n a b i l i t y
f o c u s :
p h y s i c a l d i g i t a l
f o c u s :
!!!!!!!!!!
!!!!!!!!!!
!!!!!!!!!!
!!!!!!!!!!
SUSTAINABLE
CONSUMTION
DIGITAL PEOPLE PHYSICAL s t r a t e g y :
Large corporations:
Start-ups:
Our own lab:
o u r w o r k :
#DESIGNPROCESS - vs . -
#BUSINESSPROCESS
Large corporations, 3 yearsStart-ups, 3 monthsOur own lab, 3 weeks
Chain Full lenght 750 mm12,5 mm 4,5 mm
Chain: 1,5 mm
3 w
2 w e e k s p r i n t = b u i l d f a s t !
lab
S P I R A N - T H E O P T I M A L C I T Y B I K E
A M O D E R N - D AY P O C K E T WAT C H
T H E M O S T E F F I C I E N T A N D E L E G A N T WAT E R K E T T L E E V E R
W O R L D FA M O U S T R A N S PA R E N T S P E A K E R
o u r l a b :
B l o g
C r o w d f u n d i n g :
#2 Narrative $249
Lifelogging Camera $0.55M
#6 - $499
Transparent Speaker $170k
#SUSTAINABLE
- designprocess for sustainable de velopment?
b - m o d e l / s y s t e m p e r s p e c t i v e !
m a t e r i a l / i n d u s t r y p e r s p e c t i v e !
b e h a v i o r / h u m a n i s t p e r s p e c t i v e
s y s t e m p e r s p e c t i v e !
i n d u s t r y p e r s p e c t i v e !
h u m a n i s t p e r s p e c t i v e
THE BUSINESS MODEL INNOVATION GRID http://www.plan-c.eu/bmix/
b - m o d e l / s y s t e m p e r s p e c t i v e
m a t e r i a l / i n d u s t r y p e r s p e c t i v e
!http://www.lcmp.eng.cam.ac.uk/wellmade/global-energy-efficiency
raw
en
ergy
”use
r n
eed
”
m a t e r i a l / l i f e c y c l e p e r s p e c t i v e
b e h a v i o r / h u m a n i s t p e r s p e c t i v ewhat is pepper and what is salt?
#PEOPLEPEOPLE v is ion and strategy !
#DESIGN vs. BUSINESS concept spr ints and crowd funding !
#SUSTAINABLE creat iv i ty t rough di f ferent f ramings
Thank you! - mart [email protected] twitter : @designmeaning #transparentspeaker say hi on l inked- in: se. l inkedin.com/ in/wi l lers