design and innovation for sustainable business development
DESCRIPTION
In this highspeed presentation Martin Willers goes through how Swedish design studio People People is developing new value creation activities that can inspire businesses to reconceive how they operate and to become more future proof. Key takeaways: #1 Having passion for vision and strategy. Example: People People #2 Lean concept sprints and crowdfunding, applying design thinking to business development. Example: Transparent Speaker #3 Being creative with sustainability, finding logical perspectives and framings for creative problem solving that will add value. Example: LCA-sketch on Water kettle This presentation was done in september 2014 and moderated by Robin Teigland for Novare Young executive program that is run by Investor AB, a Swedish investment company, founded in 1916 and controlled by the Wallenberg family.TRANSCRIPT
#DESIGN & INNOVATION FOR SUSTAINABLE BUSINESS DEVELOPMENT - 15 min @ Novare in September 2014
#PEOPLEPEOPLE Mart in Wi l lers - mart [email protected] twitter : @designmeaning #transparentspeaker
s m a l l t e a m :
VISIONStart the
Sustainable Industrial Revolution
Vision, mål, affärsområden och värderingar
GOALDo be"er Design that is
more sustainable
BUSINESS AREAS
Understanding People First
Be At #e Forefront
Be Agile
Make sense
Deliver Beautifully
VALUES
People peopleB2b studio
Lab
Store
Partnerships
Blog
People productsB2c brand
Partnerships
a l l b u s i n e s s n e e d a m i s s i o n t h a t s b i g g e r t h a n t h e b u s i n e s s m o d e l
c o n s u m p t i o n s u s t a i n a b i l i t y
f o c u s :
p h y s i c a l d i g i t a l
f o c u s :
!!!!!!!!!!
!!!!!!!!!!
!!!!!!!!!!
!!!!!!!!!!
SUSTAINABLE
CONSUMTION
DIGITAL PEOPLE PHYSICAL s t r a t e g y :
Large corporations:
Start-ups:
Our own lab:
o u r w o r k :
#DESIGNPROCESS - vs . -
#BUSINESSPROCESS
Large corporations, 3 yearsStart-ups, 3 monthsOur own lab, 3 weeks
Chain Full lenght 750 mm12,5 mm 4,5 mm
Chain: 1,5 mm
3 w
2 w e e k s p r i n t = b u i l d f a s t !
lab
S P I R A N - T H E O P T I M A L C I T Y B I K E
A M O D E R N - D AY P O C K E T WAT C H
T H E M O S T E F F I C I E N T A N D E L E G A N T WAT E R K E T T L E E V E R
W O R L D FA M O U S T R A N S PA R E N T S P E A K E R
o u r l a b :
B l o g
C r o w d f u n d i n g :
#2 Narrative $249
Lifelogging Camera $0.55M
#6 - $499
Transparent Speaker $170k
#SUSTAINABLE
- designprocess for sustainable de velopment?
b - m o d e l / s y s t e m p e r s p e c t i v e !
m a t e r i a l / i n d u s t r y p e r s p e c t i v e !
b e h a v i o r / h u m a n i s t p e r s p e c t i v e
s y s t e m p e r s p e c t i v e !
i n d u s t r y p e r s p e c t i v e !
h u m a n i s t p e r s p e c t i v e
THE BUSINESS MODEL INNOVATION GRID http://www.plan-c.eu/bmix/
b - m o d e l / s y s t e m p e r s p e c t i v e
m a t e r i a l / i n d u s t r y p e r s p e c t i v e
!http://www.lcmp.eng.cam.ac.uk/wellmade/global-energy-efficiency
raw
en
ergy
”use
r n
eed
”
m a t e r i a l / l i f e c y c l e p e r s p e c t i v e
b e h a v i o r / h u m a n i s t p e r s p e c t i v ewhat is pepper and what is salt?
#PEOPLEPEOPLE v is ion and strategy !
#DESIGN vs. BUSINESS concept spr ints and crowd funding !
#SUSTAINABLE creat iv i ty t rough di f ferent f ramings
Thank you! - mart [email protected] twitter : @designmeaning #transparentspeaker say hi on l inked- in: se. l inkedin.com/ in/wi l lers