DaveAsprey: I'veheardthatalotofpeopleinthebiohackingcommunity,justpeoplewhowanttotakecareofthemselves,havehadtroublewithhowmuchtheyoverpayforlifeinsurancebecauselifeinsurancecompanieshaven'tcaughtupwithallthenewsciencethatchangesthewaydifferenttypesoffoodandexerciseanddietsareviewedbythescientificcommunity.Lifeinsurancecompaniesarestilltellingyoutoeatfatfreetoastandcraplikethat.
So,forexample,ifyou'recommittedtotheBulletproofDietyoumighthaveanincreasedlevelofgoodcholesterolcalledHDLthat'sprotectivebutsomelifeinsurancecompaniesaregoingtolumpallcholesterolintoonenegativecategorybasedonsciencethat'sactuallybeenrejectedbytheAmericanHeartAssociationbutthelifeinsurancecompaniesstilldoit.Thatdecisioncanincreasewhatyoupayforlifeinsurance.
Ifyou'relisteningtothispodcastyoucareaboutyourhealthandacompanycalledHealthIQadvocatesforhealthconsciouslifestylesandtheythinkyoushouldactuallyberewardedforit.Theyusescienceanddatatogetyoulowerratesoninsurancefromthehealthcompaniesforpeoplewhoarehealthconscious:cyclists,runners,evenvegansandvegetarians,weightlifters,peopleonBulletproof.Infact,researchhasshownthatpeoplewithahighhealthIQare42%lesslikelytobeobeseandhavea57%lowerriskofearlydeathandtheygettobeinthehospitalless.
Alotofpeopledon'tknowtheirhealthIQandtheydon'tknowthattheirhealthIQcansavethemmoneyonlifeinsurancesoit'sworthcheckingout.RightnowBulletproofRadiolistenerscanlearnmoreandgetafreelifeinsurancequotebygoingtohealthiq.com/bulletproof.That'shealthiq.com/bulletprooftolearnyourhealthIQandlearnmoreaboutlifeinsuranceforpeoplewhopayattentiontotheirhealth.
Voiceover: BulletproofRadio.Astateofhighperformance.
DaveAsprey: You'relisteningtoBulletproofRadiowithDaveAsprey.Wedidn'thavebumpermusic.Ididn'teventhinkaboutthat.Allright,nexttime.WheneverIwritemynextbookwewillhavebumpermusic,Ipromise.
Today'scoolfactoftheday,itwouldn'tbeanepisodewithoutacoolfactoftheday,right?You'veheardlaughteristhebestmedicine,right?Itisaprovenfactandfrequent,whole-heartedlaughteractuallyhelpsyoufightoffdiseasebecauseitlowersyourcortisollevels.Bythewaythisdoesn'tworkifyourcortisol'stoolow,thenifyoulaughyou'llactuallygetsicksoyouneedtoholdyourlaughterin.Thatwasn'tacoolfactofthedaybutitshouldbe.
Ifyouliketoday'sshowyoushoulddowhatIalwaysaskyoutodo,whichisgoontoiTunesandjustclick"Like"andgiveusagoodreviewandthingslikethat
becausethat'swhattellsotherpeoplethatBulletproofRadioisworthlisteningto.
Ifyouareintoday'slivestudioaudience,andthisissoyoulisteninginyourcarsoratworkknowthatthisisaliveepisodeofBulletproofRadiorecordedhereinAustin,Iwouldtotallyappreciatethosepositivereviews.
NowI'mcoughingincaseyoudidn'tnotice.There'stworeasonsI'mcoughing:oneisthat,rightbeforeIcameonstage,Iusedoneofthemoststudied,mostpowerfulsmartdrugsoutthere.It'sactuallycallednicotine.No,Ihaveneversmoked.Smoking'sgross.Smoking'sbadforyou.Itwillkillyou.ButIdidusenicotine,that'swhyitwasfunny.Oh,lookatthatshockedlook!Here'sthedeal:microdosenicotine,Idon'tsellthis,Idon'tmakeit,butIuseit,thisisnotlegalintheUnitedStates.Nothinggoodeveris.It'sapprovedinCanadaandEuropeandit'sonemilligramofspraynicotine,soit'sabout1/20ofwhat'sinacigaretteandyoucanusethatunderyourtongueanditactuallyimprovesalotofcognitivefunctions.Icantellyoueverygreatbookeverwrittenwaswrittenoncoffee,nicotine,alwaysthosetwoand,quiteoften,alcoholand/orsometimescannabisbutusuallythosebookstheauthorjustthoughttheyweregreat.
NowthatIcompletelydistractedyoubecauseI'dswallowedmynicotineaheadoftime,whatafauxpas.Iwouldliketointroducetoday'sguestwho'ssittingherelaughing.Thefactthathe'ssittinghereandlaughingisactuallyreallygoodformyegobecauseJohnResigisco-founderofResignationMedia,whichmeansthathe'sresponsibleforthewebsitecalledtheCHIVE.
IthinkmostofyouhaveprobablyseentheCHIVEcontentbecausetheCHIVEisthenumberonehumorwebsiteintheUnitedStates.Holycrap.30millionusersamonthandthere'sawholenetworkofsiteslikeTheChivery,whichisahugee-commercebusiness.Theyrunacharitabledivisionthatraisesawarenessandfundsforpeoplewithdifferentproblemswhoreallyneedhelp.Sovery,verysuccessfulentrepreneurandsomeonewho'sreallyhackedthis,"Howdowemakethingsfunny?"sortofthing.I'mstillworkingonthat.I'vegot'emtolaughthreetimesandthatwas'causeIthreatenedthem.
JohnResig: Ijustwantyoutointroducemetomyparents.IwantyoutowalkintoFt.Wayne,Indianaandsay,"Mr.andMrs.Resig,yoursonhasthenumberonewebsiteintheworld.30millionusers."Andthenjustgointo"PourSomeSugaronMe"byDefLeppard.Parents.
DaveAsprey: Here'sthefunnything:myin-lawsstillthinkI'munemployed.Theyreallydo.They'reEuropeandoctorsand,like,Idon'thaveajob.
JohnResig: You'vedonesowellforyourself,though.
DaveAsprey: They'restillworriedthatthey'regoingtohavetopayformewiththeir
retirement.Truestory.AndIknowthey'renotlistening,otherwisethey'dbelike,"Hehasajob?"Allright.Theworldisawesome.
Oneofthereasonsthatyou'reonstageisthatwecouldn'tfindanyonebetterandwe'reinAustin.
JohnResig: Yeah.McConaughey'shostingathingacrossthestreet.Heislike,"HowdidDavegetyou?"I'mlike,"McConaughey'sdoingathingacrossthestreet,Bullockpassed,nowyougetme."
DaveAsprey: Therealreasonyou’rehereisactually,hasnothingtodowiththeCHIVEorhumor,allthat,it'sjust'causeIlikeTrueBloodandyouwereactuallyDeputyKevinEllisonTrueBlood.
JohnResig: Wow.Youdidthat.Youdidyourresearch.
DaveAsprey: Youknow,Wikipedia'ssogoodthesedays.
JohnResig: Idid.IwasontheHBOvampireshowcalledTrueBloodforsevenyearsuntilIgotmyheadbittenoffinthelastepisode.
DaveAsprey: Thatwasasadepisode,Igottosay.
JohnResig: Itwasasad,reallysad.
DaveAsprey: What'scoolisyou'rerunningabusinessoutofAustinwith170employees.You'rereachinghugenumbersofpeopleandmaking'emlaugh,whichissomethingunique.Ihaven'thadsomeonewithjustastrongentrepreneurialandanactorbackgroundontheshowandIwantedtotalkwithyouaboutsomeofthethingsyoudoaroundhumorandalsojustsomeofthethingsthathavemadeyouareallysuccessfulentrepreneurbecausemanyoftheepisodesaremaverickscientistsandpeoplewhohavewrittenbooksandallthat,butyou'rereachingmorepeoplethanalmostanyoneelse.Therearen'tevenalotofTVshowsthathavethereachofthepropertiesyou'vebuilt,soIthinkwe'llhaveareallyfunconversationaboutthat.
JohnResig: Yeah.Youdidyourshit.You'regood.Whatdoyouwanttoknow?
DaveAsprey: Allright.Ifsomeone'snotheardoftheCHIVEhowdoyoudescribethatbizarre,octopus-tentacledthingyoubuilt?
JohnResig: That'sareallygoodquestion.theCHIVEisbasicallythreeH's:it'shumor,hotness,andhumanity.
DaveAsprey: Goodcombination.
JohnResig: Yeah.Soyoucanmakepeoplelaughandthatgets'eminthedoorandthena
littlecleavageneverhurtanyone.IthinkEleanorRooseveltsaidthat.EleanorRooseveltdidn'tsaythat.
DaveAsprey: ItwasHelenKeller.
JohnResig: theCHIVEhasapulse,it'sgotaheartbeat,it'sgotacommunitynotunlikewhatyouhavehere,whichalotofpeoplewishtheyhad.We'repeoplewhocouldshowup,wehaveCHIVEmeetups,andyou'redoingyourfirstbooktourwith...Andit'sarisk,right?
DaveAsprey: Oh,yeah.
JohnResig: You'vedonesuccessfulbooksbeforebuthaven'tputbuttsintheseats,that'sthetoughthing.It'satestamenttowhatyou'vedone,right?Sothehumanity...yeah.
DaveAsprey: Thanks.Andthankstoallofyouforcomingandbeingamemberoftheaudience,justshowingyoursupport.Itactuallymeansalot.
JohnResig: Itdoes.It'sacoolthing.Soifyoucangetacommunityaround,youcan'tgetacommunityaroundcleavageandfunnyphotos.Youcangethalfwaythere.YoucangetthewholewaythereifyouformacommunityaroundacauseandthecauseforusisChiveCharitieshelpingtheorphancausesoftheworld,orveterans,thingslikethatwhereyoucangototheCHIVEandyouknowyou'regoingtoseesomegreat,funnyphotos,you'regoingtolaugh,youcanseesomecleavagebutattheendofthedayyougottobeacitizenandthat'swhytheCHIVEworks.
DaveAsprey: TotheBulletproofteamlistening,morecleavageplease.
JohnResig: Ididn'tknowwhatIwasgettingmyselfintountiltheBulletproofteamwaslike,"Wouldyoulikeawater,acoffee?"andI'mlike,"Hmm-mm(negative),"andthey'relike,"Youwantbooze?"andIwaslike,"Yeah!"backstage,you'regoodtogo.
DaveAsprey: Ididn'ttellyouwhatwasinthebooze.Butter.Idon'tknowwhyitfeelssogoodwheneverImakehimlaugh.
JohnResig: Yeah.Everybodybackstageistalkingaboutbutter.AmImissingsomething?
DaveAsprey: Yes.Yes.
JohnResig: Theyreallyare,though.Someone'stalkingaboutfeedinghisbabybutter,I'mlike,"That'sgreat."
DaveAsprey: Tellmeyou'vehadBulletproofCoffee.
JohnResig: Yeah,'causeyouguysareonMainStreet.Oryou'reonNavyStreet.
DaveAsprey: Yeah,orMainStreet.Yeah,inVenice,ornearVenice.
JohnResig: InVenicewhereIused-
DaveAsprey: Yeah.SantaMonica.
JohnResig: Butyou'reonMainandNavy?
DaveAsprey: Yeah.
JohnResig: Onthecorner.
DaveAsprey: Right.
JohnResig: Yes,IgointhereandIdrinkit.
DaveAsprey: So,that'sbutter.That'swhatmakesitsogood.
JohnResig: I'msorry.I'mjustputtingitalltogetherrighthereinfrontofeveryone.Ireallyam.
DaveAsprey: Thisisdefinitelymorelikeahumorshowthanapodcast.
JohnResig: I'msorry.
DaveAsprey: No,no.Thisisawesome.Allright,backtotheCHIVE.Chivesandbutteraregoodtogetherbutthey'reinthealliumfamilyjustsowe'rereallyclearonthat.So,ifyou'reaJainistorreallypracticingtoavoidbodyodoryoushouldn'tgototheirwebsite.
JohnResig: Thankyou.Please.
DaveAsprey: Allright.Youstartedin2008andhereweare,aboutnineyearslater.2008wasayearwhenoneofouraudiencememberswasborn,oneofouryoungaudiencemembers.Hellothere,youngman,younglady.
JohnResig: Hi.What'shername?
DaveAsprey: Wetookaselfietogether.Itwasoneofthebestselfiesoftheentiretour,sothankyou.I'mhappyyouwerebornin2008.That'stherightyear.
JohnResig: Thankyouformakingusfeelold.
DaveAsprey: In2008thecountrywaskindofhavingabigfinancialcrisis.
JohnResig: Mm-hmm(affirmative).
DaveAsprey: Itmight'vebeencausedbyyourmom,I'mnotsure.Justkidding.Shedidn'tdoit.She'sanicemom.Yougotabunchofpeoplewhoarenotsohappy.IrememberIwas,infactIwasabouttogetalabtestingcompanythatmywifeandIhadstarted.Weliterallyhadinvestorslineduptowriteusacheckandthefithittheshan,sotospeak,andtheinvestorspulledoutandsowe'relike,"Well,Iguesswe'renotgoingtobedoingthat."Itwasjustkindofanuncomfortabletimeforalotofpeople.Whatmadeyoustartsomethingrightthen?
JohnResig: ParthappenstancebutthatwaswhatallowedtheCHIVEtobecometheCHIVEwasyoucouldtrace2008backtotheGreatDepressioninthelate'20s.TwothingsintheDepressionremainedthesame:peoplestillwenttomovies,theystillboughtpeanutsandpopcorn,andtheystillboughtchocolate.Itmeanstheywantedtobehappy.SowhenwestartedtheCHIVEwebuiltitasthehappinesswebsite.Somewhereyoucouldgotojustgetawayfromthegeneralmalaiseandthethingsthatwerenotgoingwellinthecountryandjusthaveagoodlaugh.WeweretheonlineequivalenttogoingandgettingadrinkofJackDaniel'sorhavingachocolatebar.Thosethingshavestoodupthrougheveryeconomiccollapsethatyou'lleverhave.Theyneededsomesortofescape.Sowewerepositionedatthattimetothrive,youknow.Andwedid.Itwasahitkindofoutofthegates.
DaveAsprey: Isthisbecauseyouhadstrategicmasteryandwisdom?Oryoujustwantedtodoit?
JohnResig: No,itwasahappyaccident.Wewerereallybroke.
DaveAsprey: Youhadnothingbettertodo.
JohnResig: Yeah.Wewantedtoquitourdayjobsothat'swhatwedid.
DaveAsprey: Howlongdidittakeyoutoquityourdayjob?
JohnResig: Mybrothertookabouttwoyears'causehe'sliketheleft-brainkidthatdoesn'tbelieveanythinggood'severgoingtohappen.
DaveAsprey: Right.
JohnResig: FormeIwasjustgunsblazing,like,"Wejustmade$10,000!"Youknow?
DaveAsprey: Nice.
JohnResig: "We'regoingtoberichforever!"Soyeah,Iquitmydayjobrightawaybutthat'swhateveryonewantstodo.Ihaveapicture,though,myfavoritepictureisthemomentIgotmybrothertobuyintoquittinghisdayjobandhe'sdrinkinga
RedStripeandhesentmeapictureofhimlike,"I'mout."That'sarealmoment.That'sstillmyfavoritemoment.Myfavoritemoment'smybrotherquittinghisjob.That'skindofsad.
DaveAsprey: Howisitrunningasizablecompanywithafamilymember?
JohnResig: Dang,youdidyourhomework.Thisiswild.Ithinkit'llbeoneofthegreathonorsofmylifetorunacompanywithyoursiblings.Youcan'tchooseyoursiblingsandyoudon'talwaysgetalongandIdidn'talwaysgetalongwithmybrother'causehe'stotallydifferent,butifyouthinkabouttheCHIVEwhatitisisthatmybrotherbuildsthestadiumsandIgettogooutandplayball.Sowehavecompletelycomplementaryskillsets,whichisnice.
DaveAsprey: Allright.So,I'mgoingtoaskyouallthehardquestionsthatIdon'treallyhearpeopleask.Youguyshavemadesomemoney,alittlebitmorethan$10,000atthispoint,right?Didyouhaveallthestuffsetupaheadoftimewithcontractsandpaymentsandallthatstuffsothatthatdidn'tbecomeanissue?'CauseI'veseenthattearfamiliesapart.
JohnResig: Oh!MybrotherandIhavenever,Idon'tthinkwe'veeverfoughtovermoney.
DaveAsprey: Nice.Soyouguysjusthavethatkindofrelationship.
JohnResig: Yeah.Thatwasneverathing.That'sthecoolestpart,man.Iheardastattheotherday,I'mnotkidding,thatpeoplewhodie,ifyou'rearich,olddudeandyoudieandyouhavefourkidstwoofthekidswillspendallofthemoneyyouwillthemwithin18months.Theexceptiontothatruleisonly1%.
DaveAsprey: Wow.
JohnResig: Whichmeansalotofpeopleplacemoneyaboveallthingsandnooneinmyfamilydid.Ineverhadafightovermoneywithmybrotherinmylife.
DaveAsprey: Nowyou'reanactorbeforeyoubecameanentrepreneur?
JohnResig: Mm-hmm(affirmative).
DaveAsprey: Whydosomanyactorssuckasentrepreneurs?Theysucklessthandoctors,bytheway.
JohnResig: Someof'emdon't.Imean,yeah,alotof'emblowprettyhard.
DaveAsprey: Someof'emaregreat,Ihavenodoubt,butitseemsliketheexceptionbutthey'recrazysuccessful.Butthere'salotofthemwhoarelike,"I'mgoingtodoabusiness,"andyou'relike,"No,you'renot."
JohnResig: Wellyougottoworkit.IthinkIwasabadbusinessmanatfirst.
DaveAsprey: Youwereokay.
JohnResig: IwasreadingInternetforDummieslikeeverybodyelsebutIreadit.
DaveAsprey: Iwaswritingit.
JohnResig: Imeanwhatwereyoudoingbeforeyoubecameyou?
DaveAsprey: Iwasatechentrepreneur.
JohnResig: Oh,that'sright.
DaveAsprey: Firstguytosellanythingovertheinternet.Iinventede-commerce,dude.Ididn't.I'mnotAlGore.
JohnResig: Ireadyourwiki.Youwerebornsuccessful.
DaveAsprey: No.Iwasbornangry.
JohnResig: Yeah.You'reallright.Idon'tknow.Yeah.
DaveAsprey: Allright,soitjustkindofcamenaturallyyousortofseemlikeyou'relettingthingshappen.Iwanttoknow,there'saclassofentrepreneurwhosucceeds'becausetheyplannedeverythingandtheypushreallyhardandthey're,like,that'swhattheydo.Youcandothissortofrunningawayfromfailuresortofthing.Youdon'tstrikemeasthattype.You'relike,"Ijustwantedtodothis.Itseemedlikeitwouldbefun.It'dbeuplifting."AmIreadingthisright?
JohnResig: Yougottoseetheplayingboardforwhatitisandthatmeansyouhavetobeaprettyfarsightedguy.ToansweryourquestionIrememberthatNovember9thof2009,9/9/9,wehadourfirstmillionvisitordayandIknewthatwasthedaythatwewouldhaveonemillionpeopleontheCHIVE.
DaveAsprey: Wow.
JohnResig: AndIknewthatIcouldaffordtoliveinacondoandIcouldbuyacarthenandthatIwouldjustbeokay.Idon'tthink,afterthatday,thatI'veevercheckedinonhowmanypeoplehavecometotheCHIVE.Icouldn'ttellyou.I'veheardsixorsevenmillionadaycomeandwehavemonthlyKPIsthatIcompletelyignore.It'slikeIdon'twanttoknow.Iwanttobeabletomakedecisionsnotbasedonthosenumbers.
DaveAsprey: Butyourbrother'sthenumbersguy?
JohnResig: Yeah.Heloves'em.Buthe'sagoodguy.Hedoesn'tgetthatinthewayofthecreativeprocess.CreativityiswhatdrivestheCHIVE.
DaveAsprey: Ifindthatthenumbersguysusuallylistentoelevatormusic,beigecubicles,stuff
likethat.Ishealittlebitmorelikethatthanyou?
JohnResig: No.I'mtheonethatlistenstoKennyG.alot.He'smoreRageAgainsttheMachineguy.
DaveAsprey: IthinkIlikehimalready.
JohnResig: Whatdoyoulistento?
DaveAsprey: RageAgainsttheMachine.
JohnResig: Ilikeslowjazz.Soit'sokay.
DaveAsprey: Allright.Nowthatyou'reatthispointwherethere'salotofpeoplewhowanttotalktoyou.Whenyou'reasuccessfulentrepreneurthishappensingeneral.Theyallwanttopitchtheirdealstoyouandthere'sliterallythousandsofthingsvyingforyourtimeandattention.
JohnResig: Mm-hmm(affirmative).
DaveAsprey: Howdoyoumanagethat?
JohnResig: It'sreallyeasy.Ilookforpersistencenomatterwhatlevelofsuccessthatyouare.
DaveAsprey: Soyouwantpeopletopesteryou?
JohnResig: Yes.Ilikepeoplewhobotherme.That'showIknowthatyou'reontheup-and-come,orifyoualreadyestablisheditandyoustillwantmore.Likeyoucanstillemailmeatjohn@thechive.com.Allmycommunityknowsthis.I'llputthatouttherelike,"[email protected]'vegotanidea,youwanttosendmeyourrésumé,I'llseeeverything."WhatIwanttoseeisifyou'regoingtocomebacktothewelltwice.Themetricsonthatareonlyabout1%ofpeoplewillcomebacktwicetosay,"Followingup."Themetricsonthatforthethirdtime,whichisgoingtogetyoucalledin-
DaveAsprey: Youjusttoldeveryone.
JohnResig: ...that'sgottochangeafter…
DaveAsprey: Sixtimes.
JohnResig: Nowit'sgoingtogo...Afterthatit'slike50%ofthat1%willcomebackforthethirdtime.OnceyouhitmethethirdtimeI'mlike,"Someonewantsit."Idon'tknowwhotheyareorsometimesIdobuttheywanttodobusiness,'becausewedon'thavetodobusinesswithanyoneatthispointifwedon'twantto.Now
Ijustwanttoknowwho'spersistentenoughtobothermeenoughtowanttogetinthedoor.
DaveAsprey: Asatechguy,Igottotellyouthere'sautomatedsoftwarethateveryinsidesalespersonusesthatisscriptedtosend,"Hey!"Thentheyhavetimingthat'smeasuredtoseewhenyou'regoingtoopentheemailbasedonwhenyouopenedthelastonetosendyouthissimilarmessage,"Followingup,heydidyougetmylastmessage?"It'sallautomated.
JohnResig: Whyareyou,Ithinkyoumightberight.
DaveAsprey: Iamright.Wedon'tusethatatBulletproof,bytheway.Thatstuffishorrible.
JohnResig: Nobutit'sbeenusedagainstmeandpeoplearegamingthesystem?
DaveAsprey: Ifit'sasalespersonandyougetemailslikethatyoushouldjustdeleteallthatcrap.
JohnResig: Ah.
DaveAsprey: Ifit'ssomeonewantingajobyoushouldprobablyanswerit'causefewjobseekersusethatsoftware.
JohnResig: That'sfair.Whatotherdreamsareyouheretoruin,Dave?
DaveAsprey: Canwetalkaboutbutteragain?
JohnResig: No.Whyiseveryonetalkingaboutbutter?
DaveAsprey: Allright.Sobasicallyyougiveyourattentiontoautomatedsoftware-
JohnResig: Mm-hmm(affirmative).
DaveAsprey: ...isyourproductivityhackoftheday.Noshameinthat.
JohnResig: Ididnot.
DaveAsprey: Thatsaidyoualsohavelotsofpeoplewhowanttomeetyou.Doyouworkwithanassistantordoyoureadallyourownemails?
JohnResig: Myassistant'shere,yeah.MyassistantAnnie,AnnietheNannywashereandshe'souttheresomewhere.Sheknows,mywholecompanyknowsmoreaboutyouthanIdo'causeAnniewaslike,"Youknowwe'regoingtomeditate.Areyougoingtomissthemeditation?"
DaveAsprey: Nice.
JohnResig: Orshe'slike,"Areyougoingtobeinthebrownroom?"andI'mlike,"It'scalled
thegreenroom,Annie."It'sbrown.Butyeah,she'shere.
DaveAsprey: ThisisthefirstvenuewherewewererequiredtohaveariotfenceinfrontofthestagebecauseAustin'ssocool.IsawthatI'mlike,"Whatthe...?Wherearewe?"
JohnResig: It'sthekid.
DaveAsprey: Allright.SoyouhaveanEAandyoudidn'tsaywhetheryouactuallyreadallyourownemails.Youdo?
JohnResig: Ido,yeah.
DaveAsprey: Howmanyemailsadaydoyouget?
JohnResig: 200.
DaveAsprey: That'sit?
JohnResig: Yeah.
DaveAsprey: Andyougiveyouremailaddressoutlikethis?
JohnResig: Everyone.
DaveAsprey: Wow.IthinkIgetmorethanthat.YounoticeIsaid,"Ithink,"becauseIhavepeoplehelpmefilterthemsoIseetherightones.
JohnResig: Butyou'vegotgoodpeople.Everyonebackstageisreallynice.
DaveAsprey: Aw,Ithinkso.
JohnResig: No,theyare.Everyonethatworksherewasreallysweet.
DaveAsprey: Infact,thisisagreattime,thereare10membersoftheBulletproofteamwhohaveflowntosevencitiesoverthelast16dayssupportingthebooktourandmakingallthishappenandabunchmorebackattheofficeorbackworkingfromhomewhoarrangedforyouguystohearaboutthisandallthatsogive'emaroundofapplause.I'mkindofblownawaybythat.
JohnResig: TheyweretellingmetheyallgotonaplaneinDenverlastnightandtheyhadtowakeupatfiveinthemorningandtheywereallstillsochipper.IfmyemployeeswokeupatfiveinthemorninginDenverandflewherethey'dwanttofindthenearestlivingthingandkillit.Butyou'vegotgoodpeoplethatworkforyouandapparentlylovebutter,whateverthatis.
DaveAsprey: It'stheBulletproofCoffee.
JohnResig: Yeah,Igetitnow.Iknow.
DaveAsprey: I'mhearingthatfromtheaudience.IstillfeellikeIhaven'tgottentotherootofthis.Youseemalittletoohappy-go-luckyforoneofthetoptwoexecutives,evenatahumorwebsite,andabunchofotherthings.Reallymostentrepreneurshavemorestressthanyou'resendingoutheresowhere'syourstress?
JohnResig: Ithinkthat'sagoodquestion.Whatareyou,Oprah?Whatkeepsmeupatnight?Idon'tknow.Wehaveacouplehundredemployees,theygotfamilies,theygotkids,youknow?
DaveAsprey: That'sacommonthing.
JohnResig: Yeah,it'sanumberonething,it'snodifferentforme,likeifsomeoneinmyofficegetspregnantyougotto,"What'stheir,BlueCrossBlueShield-"
DaveAsprey: Isitmine?
JohnResig: It'sdefinitelyyours.Yougottofindoutwhatplantheyhave,that'sthemostimportantthingisaculturestartsfromtheinsideout,nottheoutsidein,soyougottomakesurethey'retakencareof.Idon'tthinkanyCEOwouldtellyoudifferent.
DaveAsprey: Allright.Nowwhenyouwanttobeextraproductiveonadaywhatdoyoudo?
JohnResig: Iwillbehonestwithyou'causeIdidn'tknowaboutsomeofyourstuff,I'lltakebrainfuel.Iwill.I'lltakeasupplement.
DaveAsprey: I'llgiveyouastackofstuff…we'llhookyouupaftertheshow.ButImeangenerallyitsoundslikeyoudon'twakeupandmeditatestoicallyonanicecube.Drinksomegreentea,self-flagellate...Nothinglikethat?
JohnResig: No.That'skindofthecoolpartaboutbeinghereisI'mjust,everyoneelseintheaudienceI'mjustlikeyou.I'minthebatter'sboxforself-help,too,man.WhatdoIdoatnight?Chardonnay.
DaveAsprey: Nice.
JohnResig: Youknow?
DaveAsprey: Youcouldputbutterinthat.
JohnResig: IlikeabutteryChardonnaysoit'sgood.Butthat'dbeaquestionforyou,likeno
oneneedsalittlehelpmorethanIdo.I'moncrutches,Igottofeedthisthing,youknow?
DaveAsprey: Thatlookslikeaprettygoodsurgery.
JohnResig: Itis.Ibrokeitin10places.Youtellme,ifIcouldjustmitigatemymorningplan,whichisrightnowdrinkarealshittycupofcoffee'causeAustin'scoffeescene,asyouguysknow,isn'tthatgreat.
DaveAsprey: IthinkImightbeabletofixthat.
JohnResig: YougotoAustinJavaandyou'relike,"Shouldn'tthisbegood?"andit'snot.
DaveAsprey: That'smean.
JohnResig: Idon'tcare.Idon'tcare.
DaveAsprey: Coffeepeoplearegoodpeople.
JohnResig: I'llonlythrowAustinJavaunderthebus'causeit'sterrible.
DaveAsprey: Oh,god.
JohnResig: Whatwouldyoudo?
DaveAsprey: Iwouldn'tbemeantoothercoffeepeople.They'retrying.Comeon,thatwasworthalaughforgod'ssake.Arethosecalledaneg?Ilearnedthatfromoneofthepick-upartistguys.It'snotworking,youguyssawthesignthatsaid"Laugh"upbehindme.It'snotworking.
Nowthatwe'vedoneourcoffeeshaming,youprettymuchjustchillalotofthetime.I'mgettingthat.Howmanyhoursadaydoyouwork?
JohnResig: Alotbut,youknow,weinventedthewhole"KeepCalm"thingsoIthinkIgohomeandIcheckoutsufficiently.
DaveAsprey: Youguysdidn'tinventthat.ThatwastheBritishsubway.
JohnResig: That'sactuallytrue.Iwasrelyingonyounottoknow.What'snext,Dave?
DaveAsprey: Idoliketheshirts,though,I'llgiveyouthat.Allright.Youworkalotandwhatkeepsyouupatnightiskeepingresponsibilityandjustservingyouremployeebase.
JohnResig: Mm-hmm(affirmative).
DaveAsprey: You'rethesoftersideofthebusinessintermsofyou'renotthequantguy.I'm
stillfeelinglikeIhaven'tgotdowntowhatyoureallydo.
JohnResig: IguessI'mtheHeadEditoroftheCHIVEandIdoallofthemarketingsoI'mtheconsumer-facingmessagingoftheCHIVE,soIfyouseesomethingontheCHIVEthatpullsyourheartstringsthat'sprobablysomethingthatI'mgoodat,youknow?
DaveAsprey: Allright.
JohnResig: SomethingexistsintheetherofwhatIdothatisbeingastorytellerandthat'sknowingeverythingfromasevenactstructuretoathreeactstructuretobeingabletotellastorytopeopleinthreephotossothat'swhatIdo.Theworldwill,ifyoureadsomethinglike"Story"byRobertMcKeehe'lltellyouthatinthefuturegoodstorytellersandagoodstorywelltoldwillbemoreimportantthanoilsoIcanclockastoryreallywell.That'sallIgot.
DaveAsprey: That'skindofyoursuperpoweristellingagoodstory.
JohnResig: Mm-hmm(affirmative).That'stheonlythingIgot.Imean,really.OutsideofthatI'maprettybadlay.I'mnotgreat.
DaveAsprey: Youcan'tevenwalk,Imean...
JohnResig: Yeah.Ican'twalk.Cripple.That'sit.Reallysad.Thanksforpeelingtheonionlayersaway,Dave.
DaveAsprey: Ithinkwe'vereachedhiscorenow.
JohnResig: Ifeellikewe'vebothgrown.
DaveAsprey: Allright.Igottoaskyouthis:whatmadeyoustartapartnershipwithBillMurrayfromCaddyshacktomakealineofgolfclothingwhenyourunahumorwebsite?Whatthehellwereyouthinking?Thatisthemostnon-linearbusinessmoveI'veeverheardof.That'dbelikemeopeningatofubar.
JohnResig: Okay,good,yeah.Ibelieveyou.
DaveAsprey: Thatwasajoke.It'sokaytolaugh.
JohnResig: WestartedsellingalltheBillMurrayt-shirtsthatyouseeoutinthestreets.Onceuponatimewhatsavedourcompanywasthat...theCHIVEwaskindofsuccessfuloutofthegatebutwehadthesehugehostingbillsandwedidn'tknowwhattodosowestartede-comwebsiteandstartedsellingthesepictureswithBillMurrayonitandwethoughtthatwouldmake,weprinteduplike400t-shirtswithBillMurrayonitandwethought,"That'llselloverthenexttwoyears,"anditsoldin10seconds.
DaveAsprey: Nice.
JohnResig: So,beforeyouknewitwewereprinting30,000ofthemandmakingamilliondollarsinaminuteonBillMurrayt-shirts.ThemoralofthatstoryisweowedBillMurrayalotofmoney.Butwe'refromIndianaandwe'renotgoingtostop,likethatiswaytoogoodrightnow,butyou'retryingtogetaholdofBillMurrayandalloftheurbanlegendsaretrue.Hehasan800numberthatyoucancallandhelistenstoitmaybeonceamonth.So,we'recallingBillMurraylike,"Bill,ifyouseesomeshirtsonthestreetyoumightwanttogiveusacall.Weoweyoualotofmoney."He'sgotaproducerandwecalledhimandhisbrothersandwecalledthem.
Themoralofthestoryisweknewheknewthatweweretryingtogetaholdofhim,thatwewerebeinggoodboysandgirls.
DaveAsprey: Right.
JohnResig: Meanwhilewe'referretingawaymillionsofdollarstogivetoBillbecauseweowed,thatwasn'tourmoney,andwewereusinghisimageandlikeness.ThenonedayBillcallsandthat'sfunnybecauseyoursecretaryhasthatlookonherfacelike,"BillMurray'sonthephone."
DaveAsprey: Didyousay,"Puthimonhold"?
JohnResig: SoIgottothephonerealfastandinsteadofBillMurraysaying,andtheBillIknownowkindofshutseverythingdown,he'sfinewithsaying,"Don'tdothis,don'tdothis,"butwegotonthephoneandhesaid,"Look,Ikindofliketheshirt."OrlikeBill,"Youknow,John,Ikindofliketheshirt."ThenwemetinSt.Augustine,Florida,hesaid,"Comesponsormycharitygolftournament."Sohewaslikeus,wedoalotofcharity.Billdoesmore.WegottoSt.Augustine,hewaslike,youknow,whatdidBillsay?"Youknowyou…Iguessyougotalittleredonyourledger.Giveitalltocharity."
DaveAsprey: Wow.
JohnResig: Hedidn'tknow,Iwaslike,"Bill,it'sasignificantamountofmoney."Itoldhimandhesaid,"Ididn'texpectittobethatmuchbutgiveittocharity."Thenthatledtoarelationshipthatwekindoffoundouthe'sfromChicago,we'refromFt.Wayne,Indiana,we'reverylike-minded.TheMurraycircle'sverysmall.It'sveryhardtogetintothatcirclebutit'sallabouttrustandwhetherhelikesyouornot.It'sahandshakeagreement.ThatistheReader'sDigeststoryofBillMurrayisthatweowedhimalotofmoneyandhesaid,"Goaheadandgiveittoacharity."Millionsofdollars.
DaveAsprey: Yeah.Ifyou'relisteningtothisandyouthinkthat,whenpeoplemakealotofmoneyit's'causethey'rejerksorthey'rebadpeopleor'causetheythinkthey'rebetterthanyou,overthelastfewyearsI'vehadachancetomeetmultiple,
multiplebillionairesandsomeofjustincrediblysuccessfulpeopleandthereareafewjerksintherebutnotusually.Mostofthemareupstandingpeoplewhoaregoing,"HowdoIusethistohelp?"Liketheyactuallycare.I'veseenthatinHollywood,I'veseeniteverywhere.It'sactuallyreaffirmsmybeliefthatpeoplearebasicallygood,whichiskindofcool.
JohnResig: Yeah.Ihavenothingtoaddtothat.Verywellput,Dave.Thanksfornotganginguponmeaboutthecoffeeandthebutterandeverything.
DaveAsprey: I'msavingthatforlater.Itsoundsliketherealwayyougotstartedonthatwasaskforgiveness,notpermission.
JohnResig: Thatistrue,yeah.
DaveAsprey: Sohowcouldaspiring,youngentrepreneurs,bythewayIgotmystart,theveryfirstproducteversoldovertheinternetwasacaffeinet-shirtthatImade.Sothefirste-commerceever,truly,itsaid,"Caffeine:MyDrugofChoice."Isoldt-shirtsto14countriesthefirstmonthbeforethewebbrowserwascreated.Ididn'tmakemillionsofdollarsbutIdidpaysomeofmytuitionthatway.Itwaskindofcool,wehadn'tinventedtheword"e-commerce"soitjust,like,wasn'tquiteatyourleveltherebutI'mlike,"Damn,mytimingwasreallyoff."
JohnResig: No,itwasn't,itwasperfect.Itotallyagreewithyoulikeaskpermissionlater-
DaveAsprey: Thatisagoodquote.
JohnResig: ...iswhatwedid.
DaveAsprey: Ifsomeonelistening,I'msurethatthisepisodeisgoingtoattractalotofyoungentrepreneurswhoarelookingtogetstartedandactuallyt-shirtsareprobablytheeasiestwaytogetstartedthatthereisexceptfor,thesecondyoumakeit,someone'sgoingtocopyitwithoutpermissionevenifyouregisteredthecrapoutofyourtrademarkin5,000countriesorwhatever.There'sthisblatantcopyingofthingsbutit'sstillagoodwaytodoit.Whatadvicewouldyouoffertoayoungentrepreneurwho'slike,"Look,Iwanttodowhatyoudid?"
JohnResig: You'vegottobewillingtofail.Howmanytimesdidyoufailbeforeyouknockeditoutofthepark?
DaveAsprey: Idon'tfail.Idon'tbelieveinthat.EverynightbeforeItuckmykidsinIask'emthreethingsthatthey'regratefulforandonethingtheyfailedat.Iftheydon'thavesomethingtheyfailedatI'mlike,"Aw.Itwasn'taverygoodday.Youdidn'tdoanythingtolearn.Tomorrowdoyouthinkyoumighthaveafail?"Iseriouslydothat.
JohnResig: Ilovethatyousayit'causethat'swhatit'sallabout.Thefirsthire,everyemployeethatwehirecomesintomyofficeforfiveminutesandIjustlet'em
know,"Look,yougottobewillingtofailhere.AndnotEtch-A-Sketchendoftheworldfailurebutgetoutandletmeseeafailure."What'sagoodexample?Ifyou'refacingJustinVerlanderandyou'rearookie,right?You'regoingtostrikeout.There'snothingthat'sgoingtostopyoufromstrikingout.You'regoingagainstoneofthebestpitchersthateverlived.You'resteppinginthebatter'sboxandyou'rearookieandyou'regoingdown.Allthecoachislookingforisifyou'reswingingthebat.Didyougodownswinging?That'sallthatmatterstome.Ijustwantmyemployeestogoinandfail.
DaveAsprey: Tellmeaboutthefirsttimeyoufiredsomeone.
JohnResig: Oh.I'lltellyoumyfavoritetime.
DaveAsprey: Thereyougo.That'sgood.
JohnResig: Wegivelunchestoeverybodyattheoffice.IfyougototheCHIVEatnoonlunchescomeout,yougetcateredlunches,andIlearnedthatfromHollywoodfrombeinganactor.FoodisimportantinHollywood.
DaveAsprey: You'realittlebetterthancrafty,though?
JohnResig: Alotbetterthancrafty.
DaveAsprey: Okay.
JohnResig: Sometimeswerollinafoodtruck.Itwasreallyniceandoneofthekids,whowillremainunnamed,lodgedacomplaintbecauseheleftat12:00togodosomethingelseandhecamebackat12:30andnoonehadsavedaplateforhim.Here'sthiscommoditythathewasnotentitledtoinanywaythathewenttoourHRandcomplainedabout.Irememberthinking,"Ohmygod.I'mgoingtothrowhimoutofthisplacelikeabouncer."AndItotallydid.Hislastthingwas,"DoIgettokeepmycomputer?""Iboughtthatcomputer!No!Getoutofhere,youlittlespoiledshit!"
DaveAsprey: TheHRlawsinTexasarelax.
JohnResig: Theyare.Right-to-workstate.
DaveAsprey: Thatmighthavebeenaneasyfire.Tellmeaboutahardfire.
JohnResig: Oh,man.Someonewho'sreallygoodatcertainthingsbutnotgoodattheirjobmakesmesad.Likesomeonewho'sreallytalented.Wehaveourwholee-commercedivision,we'vegotpeoplethat...Onepersonwasverygoodatdesign,oneofthemostbrilliantcreativemindsI'veeverseenbutshehadtoalsobeinchargeofproductandorderingandbethenumberspersonatthesametime.Lettingsomeonegothatwastrulygreatandjustdidn'tbelonginherpositionisreallysad.Idon'tlikeseeingthat.
Lettingsomeonewhojustdoesn'tdotheirjobisfinewithme.Wedon'tfiretoo
manypeoplebutlettingsomeonewithtalentgoissad.
DaveAsprey: That'soneofthehardestthingsasanentrepreneurjust'causeit'sjustunpleasantandthat'sanareawherealotofyoungentrepreneursfail.LikeIjustcan'tdoit,sothenthepersonwhoisn'tdoingthejobandiscryingaboutlunchstaysaroundandkeepscryingaboutlunch.
JohnResig: You'reright.Hedidn'tstayaround,though.
DaveAsprey: 'Causeyoumadethetoughcall.Inthatcaseitwasn'tsotoughbutwiththeotheroneitwastough.
JohnResig: You'vegottohaveone.Nowit'syourturn,Dave.
DaveAsprey: Hey,I'mtheinterviewerhere,man.I'mjustkidding.
JohnResig: Yougottohaveone.
DaveAsprey: I'vehadalongcareerinSiliconValleyandoneofthethingsthathappensascompaniesgrow,Iwasaco-founderofabusinessunitthatgrewto1,500peoplefromthreepeopleinthreeyears.
JohnResig: Oh,hypergrowth.
DaveAsprey: Yeah.That'swasjustthecraziestthingbecause...Checkthisout,Ihaveaflyingcricketonmycrotch.
JohnResig: That'sfunny.ItotallyjustlookedatyourcrotchandI'vebeenjustlookingforanexcuse.
DaveAsprey: That'sanauspicious(crosstalk)…rightthere.…wasdoinghisworkandI'mresonatingwithpowerandIunfortunatelygottheinsectattractivegenes.
Allright.Youwereaskingmeaboutsomekindofgoodquestion.
JohnResig: Yeah,Iwanttohear.Ifyougothroughhypergrowthwhathappens?
DaveAsprey: Here'swhathappens:youbringpeopleinandyoucanonlyhiresowell,youcanonlyhiresofast.So,youbringpeopleinandyou'relike,"Youhavethese25jobfunctions."Thentwoweekslater,"Actuallyyoucanonlyhave12ofthosebecausewegottohiresomeoneelsetodotheother12'causethey'regrowingtoofastandyoucan'tdoit.Bytheway,tomorrowyouonlyhavesixofthose.Andtomorrowyouonlyhavethreeofthose."
Oneofthethingsthathappensisyougetpeoplewhoarelike,"ButIwantedall25'causeIhavetheringofpower."
JohnResig: Theconchshell.
DaveAsprey: Yeah.Sothosearepeoplewhofeelalotofemotionalangstandendupusuallyeitherquittingorgettinglockedoutoverthatbecausetheyhavetheoppositeattitudeoftherealproswhoscaled,they'relike,"Thankgod.Icouldn'tdoagreatjobatallthesethings.Pleasegetthiscrapoffmyplate.Idon'tneedthepower.IwanttodowhatIdoreally,reallywell."Sothey'rewillingtotakeonefortheteamanddo10thingsbecauseit'sahypergrowthenvironmentbutthey'realsowillingtoconcentrateandthey'renotempire-building,they'redoingwhat'srightforthecompanythatallows'emtofocussotheycanactuallyrelaxbecausewefeelgoodwhenwedogoodworkandwefeelcrappywhenwedocrappywork'causewe'respreadtoothin.
Soit'sthatdivisionbetween,"AmIdoingqualityworkthatIlike?"and,"AmIjustdoingeverything?"SoIfoundthat,duringthatstageofhypergrowth,itwasthepeoplewhohadtodoeverything,youcan'tdoeverythingwhenyou'regrowingreally,reallyfast.It'sallaboutbecomingmorespecializedovertime.Itmaybedifferentinaslowergrowthcompany,Idon'tknow.
JohnResig: That'sreally,you'reliketheadultversionofthepersonIwanttoreadmeabedtimestory'causeIwasjusttransfixedonyouforasecond.
DaveAsprey: Wow.Wasitthecricketthatdidthat?
JohnResig: No.You'reright,bytheway,butit'slikeMorganFreemanfirstandthenyoutoreadmeabedtimestory.
DaveAsprey: Wow.
JohnResig: That'sreally.
DaveAsprey: Ithinkthat'smynewpodcast:BedtimeStoriesfortheCHIVE.
JohnResig: Listentohiscadenceandhistenor,it'sreallygood.It'salmostlikeiambicpentameterinwhichyouwork.
DaveAsprey: I'vebeenworkingonmystreetrappingskillsandit'scomingthrough.No.Ihavenoskillstherewhatsoever.No,notatall.
JohnResig: Allright.
DaveAsprey: Iansweredyourquestiontherebutit'soneofthethingsthatIdon'tgettointerviewentrepreneursabout,likewhatgoesthroughtheirheadandreallywhattheyfeelwhenthey'regoingthroughthereallytoughdecisionsbutyou'vegonethroughsomeprettyrapidgrowth,notlikethathypergrowthdotcomcrazytimebutstill,intermsoftrafficandrevenueandallthat,andIknowyou'rekindofpaintingapicturebecauseofyourroleasachiefstoryteller.It
mightbedifferentifIwastotalktoLeoaboutitbutIdoknowthatthere'ssometoughchoicesthatyoumakeinthereandwhatI'mlookingforiswhatdoyoudoforyourselfwhenyou'refacingthehardchoices,thetoughchoices.Whatgivesyouthepowertodothat?Whatgivesyoutheresiliencetodothat?
JohnResig: Iknowwhatwe'rebadatattheCHIVE.We'renotverygoodathiringmanagersandthenumberonereasonthatyouquit,anyonequitstheirjobisthattheycan'tstandthepersonthattheyworkfor.We'vegottenalotbetteratitovertheyearsbutifyougetsomeone,likewewereyoungandwe'reyoungsoifyougetsomeonewho'sintherewho'slike,youknow,45or50you'renaturallylike,"Oh,youknowthings.Yougetwhat'sgoingon."Butyouneedgoodmangers,that'swhatmybrotherwouldsay.Iknowthat'shisansweristhatyouhavetogetreallygoodmanagerswhocareaboutputtingtheiremployeesonagrowthplan.Givingthemarunwaytosucceed.Givingthemasmuchceilingaspossible.
That'swhatIdealwitheverydayislikeeveryemployeeinmycompanywantstobehereandhereandhere.Thatrequiresgrowthandgrowthandgrowth.That'llkeepyouupatnight."What'smynextmove?"Idon'tknow.Butyouwanttoempoweryouremployeesanditstartsatthemanageriallevel.
DaveAsprey: Haveyoudonealotofmanagerialtraining?
JohnResig: None.
DaveAsprey: Okay.
JohnResig: Ijusttake'emoutandIget'emdrunkandIjustkindofeyeballit.
DaveAsprey: Thatis,bytheway,averycommonentrepreneurialstrategy.Thatwasn'tabadansweratall.
JohnResig: It'sanhonestanswer.
DaveAsprey: Wejustgive'emcoffeebutit'ssimilar.
JohnResig: It'sgotbutterinit,everybody.IonlywenttothatplaceonNavyStreet.ItisonNavyStreet,isn'tit?
DaveAsprey: Yeah.It'srightonthecornerthere,yeah.
JohnResig: Ididn'tknowwhatthesecretingredientwas.I'mverypassive.
DaveAsprey: Allright.That'sactuallycool.SothesearethingsthatyouprobablyneverheardonBulletproofRadio.Infactjusttellmebykindofraisingyourhand,isknowingwhatgoesoninthemindofacrazysuccessfulentrepreneurofinteresttoyou?It'sokayifyoudon'traiseyourhand.Allright,cool,somostpeople.Yeah.I'mhopingifyou'relisteningathomeorinyourcarthatthisisalsokindofstuff
that'sinterestingbecausethisis,despitepresentappearances,areallysuccessfulhumanbeing.Ienjoygettingtoaskthesekindofquestions.It'ssatisfyingforme.
I'vegotonemorequestionforyounowthatI'veinsultedyouandprobablysomeofyourfamily,yourfashiondesigners,thingslikethat.Ifsomeonecametoyoutomorrowandtheysaid,"IwanttoperformbetterateverythingthatIdo."Givenyourentirelife,likeallthethingsthatyouknow,whatarethethreemostimportantpiecesofadviceyouhaveforme?Whatwouldyouofferthem?
JohnResig: Thethreeadvices?
DaveAsprey: Threemostimportantthingsjusttotellme,likeIwanttobebetterateverythingIdo.
JohnResig: Don'tbeoverwhelmedbythegravityofthemoment.Startatthebeginning.StairstepitoutwouldbethefirstthingIwoulddoeasily,becauseyoucanbeeverythingthatyouwanttobeinlifeisrightinfrontofyou,there'sahugenebulousofitbutit'sgottostartwithtyingyourshoesinthemorningandtakingonesteptowardsyourgoalandeventuallyyou'llreachit.
Thenyouhavetobecompletelypassionateaboutit.Iwasblessed,Ithink,inknowingwhatIwantedtodoinlife.Didyouknowwhatyouwantedtodo?Bythetimeyouwere30didyouknow?
DaveAsprey: Ijustwantedtobreakstuffthatwasdumb.Webrokethetelecoms,thatwasthefirstone.
JohnResig: Andyoucertainlydidthat.Yougottoberealpassionateaboutit'causeyou'renotgoingtowanttotakethestepsforwardtowardsyourgoalifyoulosethatinertiatryingtogetthere.There'snotasingletimethatwentbywhenIwastryingtogettheCHIVEoffthegroundthatIhadeven1%inthebackofmymind,"What'smyPlanB?"SomepeopledoandIdon'tspite'emforthat.IprobablyshouldhaveaPlanB,butIdidn't.
Thenextisjustalwaystreatpeoplelikeyou'dwanttobetreated.
DaveAsprey: Thegoldenrule.
JohnResig: It'sanaltruismandIsawitbackstagewiththepeoplethatyouhire.Everysingleoneof'emgetsalong.Theyallcare.EveryoneaskedmeifIwantedsomethingelse,likethreepeopleifIasked,likeifIwantedPellegrino.BythethirdoneIwaslike,"I'mfine!IgotmyownPellegrino."Youknow?Sorry.Buthowcoolisthat,right?
Thosearethethree.Thosearetherudimentsofsuccessandthenonceyougetthroughthatyou'regoingtobefine.You'regoingtomakealotofmistakesbut
aslongasyou'reawarethatyou'renotbetterthananyoneelsethatworksforyouthenyou'llbefine.Isawthatbackstagewithyouandthat'swhythere'speoplehereandit'sverycool.
DaveAsprey: ThanksalotforbeingonBulletproofRadio.WouldyouguysgiveitupforJohnResigfromtheCHIVE?YoumightbetheonlyguestI'veeverhadoutofmaybe400whereIdon'treallyhavetosay,"Tellpeoplewheretheycanfindyou,"'cause30millionpeopleamonthalreadyknow,butyou'reatthechive.com.
JohnResig: Doit.www.thechive.com.
DaveAsprey: Allright,John,andthanksforyourcharitableworkaswellandfortheotherthingsyou'redoingthatmaketheworldabetterplacebeyondjustmakingpeoplelaugh.Iappreciateit.
JohnResig: Thanksforhavingmeon.Ireallyappreciateit.Enjoywhatyoudo.
Doessomebodyhavemycrutches?BecauseIcan'tleave.
DaveAsprey: Icouldcarryyouoff.
JohnResig: Couldyou?
DaveAsprey: Yeah,but...
JohnResig: Wouldyou?Comeon.
DaveAsprey: Allright.Therewego.
JohnResig: Thanks.
