DaveAsprey: I'veheardthatalotofpeopleinthebiohackingcommunity,justpeoplewhowanttotakecareofthemselves,havehadtroublewithhowmuchtheyoverpayforlifeinsurancebecauselifeinsurancecompanieshaven'tcaughtupwithallthenewsciencethatchangesthewaydifferenttypesoffoodandexerciseanddietsareviewedbythescientificcommunity.Lifeinsurancecompaniesarestilltellingyoutoeatfatfreetoastandcraplikethat.

So,forexample,ifyou'recommittedtotheBulletproofDietyoumighthaveanincreasedlevelofgoodcholesterolcalledHDLthat'sprotectivebutsomelifeinsurancecompaniesaregoingtolumpallcholesterolintoonenegativecategorybasedonsciencethat'sactuallybeenrejectedbytheAmericanHeartAssociationbutthelifeinsurancecompaniesstilldoit.Thatdecisioncanincreasewhatyoupayforlifeinsurance.

Ifyou'relisteningtothispodcastyoucareaboutyourhealthandacompanycalledHealthIQadvocatesforhealthconsciouslifestylesandtheythinkyoushouldactuallyberewardedforit.Theyusescienceanddatatogetyoulowerratesoninsurancefromthehealthcompaniesforpeoplewhoarehealthconscious:cyclists,runners,evenvegansandvegetarians,weightlifters,peopleonBulletproof.Infact,researchhasshownthatpeoplewithahighhealthIQare42%lesslikelytobeobeseandhavea57%lowerriskofearlydeathandtheygettobeinthehospitalless.

Alotofpeopledon'tknowtheirhealthIQandtheydon'tknowthattheirhealthIQcansavethemmoneyonlifeinsurancesoit'sworthcheckingout.RightnowBulletproofRadiolistenerscanlearnmoreandgetafreelifeinsurancequotebygoingtohealthiq.com/bulletproof.That'shealthiq.com/bulletprooftolearnyourhealthIQandlearnmoreaboutlifeinsuranceforpeoplewhopayattentiontotheirhealth.

Voiceover: BulletproofRadio.Astateofhighperformance.

DaveAsprey: You'relisteningtoBulletproofRadiowithDaveAsprey.Wedidn'thavebumpermusic.Ididn'teventhinkaboutthat.Allright,nexttime.WheneverIwritemynextbookwewillhavebumpermusic,Ipromise.

Today'scoolfactoftheday,itwouldn'tbeanepisodewithoutacoolfactoftheday,right?You'veheardlaughteristhebestmedicine,right?Itisaprovenfactandfrequent,whole-heartedlaughteractuallyhelpsyoufightoffdiseasebecauseitlowersyourcortisollevels.Bythewaythisdoesn'tworkifyourcortisol'stoolow,thenifyoulaughyou'llactuallygetsicksoyouneedtoholdyourlaughterin.Thatwasn'tacoolfactofthedaybutitshouldbe.

Ifyouliketoday'sshowyoushoulddowhatIalwaysaskyoutodo,whichisgoontoiTunesandjustclick"Like"andgiveusagoodreviewandthingslikethat

becausethat'swhattellsotherpeoplethatBulletproofRadioisworthlisteningto.

Ifyouareintoday'slivestudioaudience,andthisissoyoulisteninginyourcarsoratworkknowthatthisisaliveepisodeofBulletproofRadiorecordedhereinAustin,Iwouldtotallyappreciatethosepositivereviews.

NowI'mcoughingincaseyoudidn'tnotice.There'stworeasonsI'mcoughing:oneisthat,rightbeforeIcameonstage,Iusedoneofthemoststudied,mostpowerfulsmartdrugsoutthere.It'sactuallycallednicotine.No,Ihaveneversmoked.Smoking'sgross.Smoking'sbadforyou.Itwillkillyou.ButIdidusenicotine,that'swhyitwasfunny.Oh,lookatthatshockedlook!Here'sthedeal:microdosenicotine,Idon'tsellthis,Idon'tmakeit,butIuseit,thisisnotlegalintheUnitedStates.Nothinggoodeveris.It'sapprovedinCanadaandEuropeandit'sonemilligramofspraynicotine,soit'sabout1/20ofwhat'sinacigaretteandyoucanusethatunderyourtongueanditactuallyimprovesalotofcognitivefunctions.Icantellyoueverygreatbookeverwrittenwaswrittenoncoffee,nicotine,alwaysthosetwoand,quiteoften,alcoholand/orsometimescannabisbutusuallythosebookstheauthorjustthoughttheyweregreat.

NowthatIcompletelydistractedyoubecauseI'dswallowedmynicotineaheadoftime,whatafauxpas.Iwouldliketointroducetoday'sguestwho'ssittingherelaughing.Thefactthathe'ssittinghereandlaughingisactuallyreallygoodformyegobecauseJohnResigisco-founderofResignationMedia,whichmeansthathe'sresponsibleforthewebsitecalledtheCHIVE.

IthinkmostofyouhaveprobablyseentheCHIVEcontentbecausetheCHIVEisthenumberonehumorwebsiteintheUnitedStates.Holycrap.30millionusersamonthandthere'sawholenetworkofsiteslikeTheChivery,whichisahugee-commercebusiness.Theyrunacharitabledivisionthatraisesawarenessandfundsforpeoplewithdifferentproblemswhoreallyneedhelp.Sovery,verysuccessfulentrepreneurandsomeonewho'sreallyhackedthis,"Howdowemakethingsfunny?"sortofthing.I'mstillworkingonthat.I'vegot'emtolaughthreetimesandthatwas'causeIthreatenedthem.

JohnResig: Ijustwantyoutointroducemetomyparents.IwantyoutowalkintoFt.Wayne,Indianaandsay,"Mr.andMrs.Resig,yoursonhasthenumberonewebsiteintheworld.30millionusers."Andthenjustgointo"PourSomeSugaronMe"byDefLeppard.Parents.

DaveAsprey: Here'sthefunnything:myin-lawsstillthinkI'munemployed.Theyreallydo.They'reEuropeandoctorsand,like,Idon'thaveajob.

JohnResig: You'vedonesowellforyourself,though.

DaveAsprey: They'restillworriedthatthey'regoingtohavetopayformewiththeir

retirement.Truestory.AndIknowthey'renotlistening,otherwisethey'dbelike,"Hehasajob?"Allright.Theworldisawesome.

Oneofthereasonsthatyou'reonstageisthatwecouldn'tfindanyonebetterandwe'reinAustin.

JohnResig: Yeah.McConaughey'shostingathingacrossthestreet.Heislike,"HowdidDavegetyou?"I'mlike,"McConaughey'sdoingathingacrossthestreet,Bullockpassed,nowyougetme."

DaveAsprey: Therealreasonyou’rehereisactually,hasnothingtodowiththeCHIVEorhumor,allthat,it'sjust'causeIlikeTrueBloodandyouwereactuallyDeputyKevinEllisonTrueBlood.

JohnResig: Wow.Youdidthat.Youdidyourresearch.

DaveAsprey: Youknow,Wikipedia'ssogoodthesedays.

JohnResig: Idid.IwasontheHBOvampireshowcalledTrueBloodforsevenyearsuntilIgotmyheadbittenoffinthelastepisode.

DaveAsprey: Thatwasasadepisode,Igottosay.

JohnResig: Itwasasad,reallysad.

DaveAsprey: What'scoolisyou'rerunningabusinessoutofAustinwith170employees.You'rereachinghugenumbersofpeopleandmaking'emlaugh,whichissomethingunique.Ihaven'thadsomeonewithjustastrongentrepreneurialandanactorbackgroundontheshowandIwantedtotalkwithyouaboutsomeofthethingsyoudoaroundhumorandalsojustsomeofthethingsthathavemadeyouareallysuccessfulentrepreneurbecausemanyoftheepisodesaremaverickscientistsandpeoplewhohavewrittenbooksandallthat,butyou'rereachingmorepeoplethanalmostanyoneelse.Therearen'tevenalotofTVshowsthathavethereachofthepropertiesyou'vebuilt,soIthinkwe'llhaveareallyfunconversationaboutthat.

JohnResig: Yeah.Youdidyourshit.You'regood.Whatdoyouwanttoknow?

DaveAsprey: Allright.Ifsomeone'snotheardoftheCHIVEhowdoyoudescribethatbizarre,octopus-tentacledthingyoubuilt?

JohnResig: That'sareallygoodquestion.theCHIVEisbasicallythreeH's:it'shumor,hotness,andhumanity.

DaveAsprey: Goodcombination.

JohnResig: Yeah.Soyoucanmakepeoplelaughandthatgets'eminthedoorandthena

littlecleavageneverhurtanyone.IthinkEleanorRooseveltsaidthat.EleanorRooseveltdidn'tsaythat.

DaveAsprey: ItwasHelenKeller.

JohnResig: theCHIVEhasapulse,it'sgotaheartbeat,it'sgotacommunitynotunlikewhatyouhavehere,whichalotofpeoplewishtheyhad.We'repeoplewhocouldshowup,wehaveCHIVEmeetups,andyou'redoingyourfirstbooktourwith...Andit'sarisk,right?

DaveAsprey: Oh,yeah.

JohnResig: You'vedonesuccessfulbooksbeforebuthaven'tputbuttsintheseats,that'sthetoughthing.It'satestamenttowhatyou'vedone,right?Sothehumanity...yeah.

DaveAsprey: Thanks.Andthankstoallofyouforcomingandbeingamemberoftheaudience,justshowingyoursupport.Itactuallymeansalot.

JohnResig: Itdoes.It'sacoolthing.Soifyoucangetacommunityaround,youcan'tgetacommunityaroundcleavageandfunnyphotos.Youcangethalfwaythere.YoucangetthewholewaythereifyouformacommunityaroundacauseandthecauseforusisChiveCharitieshelpingtheorphancausesoftheworld,orveterans,thingslikethatwhereyoucangototheCHIVEandyouknowyou'regoingtoseesomegreat,funnyphotos,you'regoingtolaugh,youcanseesomecleavagebutattheendofthedayyougottobeacitizenandthat'swhytheCHIVEworks.

DaveAsprey: TotheBulletproofteamlistening,morecleavageplease.

JohnResig: Ididn'tknowwhatIwasgettingmyselfintountiltheBulletproofteamwaslike,"Wouldyoulikeawater,acoffee?"andI'mlike,"Hmm-mm(negative),"andthey'relike,"Youwantbooze?"andIwaslike,"Yeah!"backstage,you'regoodtogo.

DaveAsprey: Ididn'ttellyouwhatwasinthebooze.Butter.Idon'tknowwhyitfeelssogoodwheneverImakehimlaugh.

JohnResig: Yeah.Everybodybackstageistalkingaboutbutter.AmImissingsomething?

DaveAsprey: Yes.Yes.

JohnResig: Theyreallyare,though.Someone'stalkingaboutfeedinghisbabybutter,I'mlike,"That'sgreat."

DaveAsprey: Tellmeyou'vehadBulletproofCoffee.

JohnResig: Yeah,'causeyouguysareonMainStreet.Oryou'reonNavyStreet.

DaveAsprey: Yeah,orMainStreet.Yeah,inVenice,ornearVenice.

JohnResig: InVenicewhereIused-

DaveAsprey: Yeah.SantaMonica.

JohnResig: Butyou'reonMainandNavy?

DaveAsprey: Yeah.

JohnResig: Onthecorner.

DaveAsprey: Right.

JohnResig: Yes,IgointhereandIdrinkit.

DaveAsprey: So,that'sbutter.That'swhatmakesitsogood.

JohnResig: I'msorry.I'mjustputtingitalltogetherrighthereinfrontofeveryone.Ireallyam.

DaveAsprey: Thisisdefinitelymorelikeahumorshowthanapodcast.

JohnResig: I'msorry.

DaveAsprey: No,no.Thisisawesome.Allright,backtotheCHIVE.Chivesandbutteraregoodtogetherbutthey'reinthealliumfamilyjustsowe'rereallyclearonthat.So,ifyou'reaJainistorreallypracticingtoavoidbodyodoryoushouldn'tgototheirwebsite.

JohnResig: Thankyou.Please.

DaveAsprey: Allright.Youstartedin2008andhereweare,aboutnineyearslater.2008wasayearwhenoneofouraudiencememberswasborn,oneofouryoungaudiencemembers.Hellothere,youngman,younglady.

JohnResig: Hi.What'shername?

DaveAsprey: Wetookaselfietogether.Itwasoneofthebestselfiesoftheentiretour,sothankyou.I'mhappyyouwerebornin2008.That'stherightyear.

JohnResig: Thankyouformakingusfeelold.

DaveAsprey: In2008thecountrywaskindofhavingabigfinancialcrisis.

JohnResig: Mm-hmm(affirmative).

DaveAsprey: Itmight'vebeencausedbyyourmom,I'mnotsure.Justkidding.Shedidn'tdoit.She'sanicemom.Yougotabunchofpeoplewhoarenotsohappy.IrememberIwas,infactIwasabouttogetalabtestingcompanythatmywifeandIhadstarted.Weliterallyhadinvestorslineduptowriteusacheckandthefithittheshan,sotospeak,andtheinvestorspulledoutandsowe'relike,"Well,Iguesswe'renotgoingtobedoingthat."Itwasjustkindofanuncomfortabletimeforalotofpeople.Whatmadeyoustartsomethingrightthen?

JohnResig: ParthappenstancebutthatwaswhatallowedtheCHIVEtobecometheCHIVEwasyoucouldtrace2008backtotheGreatDepressioninthelate'20s.TwothingsintheDepressionremainedthesame:peoplestillwenttomovies,theystillboughtpeanutsandpopcorn,andtheystillboughtchocolate.Itmeanstheywantedtobehappy.SowhenwestartedtheCHIVEwebuiltitasthehappinesswebsite.Somewhereyoucouldgotojustgetawayfromthegeneralmalaiseandthethingsthatwerenotgoingwellinthecountryandjusthaveagoodlaugh.WeweretheonlineequivalenttogoingandgettingadrinkofJackDaniel'sorhavingachocolatebar.Thosethingshavestoodupthrougheveryeconomiccollapsethatyou'lleverhave.Theyneededsomesortofescape.Sowewerepositionedatthattimetothrive,youknow.Andwedid.Itwasahitkindofoutofthegates.

DaveAsprey: Isthisbecauseyouhadstrategicmasteryandwisdom?Oryoujustwantedtodoit?

JohnResig: No,itwasahappyaccident.Wewerereallybroke.

DaveAsprey: Youhadnothingbettertodo.

JohnResig: Yeah.Wewantedtoquitourdayjobsothat'swhatwedid.

DaveAsprey: Howlongdidittakeyoutoquityourdayjob?

JohnResig: Mybrothertookabouttwoyears'causehe'sliketheleft-brainkidthatdoesn'tbelieveanythinggood'severgoingtohappen.

DaveAsprey: Right.

JohnResig: FormeIwasjustgunsblazing,like,"Wejustmade$10,000!"Youknow?

DaveAsprey: Nice.

JohnResig: "We'regoingtoberichforever!"Soyeah,Iquitmydayjobrightawaybutthat'swhateveryonewantstodo.Ihaveapicture,though,myfavoritepictureisthemomentIgotmybrothertobuyintoquittinghisdayjobandhe'sdrinkinga

RedStripeandhesentmeapictureofhimlike,"I'mout."That'sarealmoment.That'sstillmyfavoritemoment.Myfavoritemoment'smybrotherquittinghisjob.That'skindofsad.

DaveAsprey: Howisitrunningasizablecompanywithafamilymember?

JohnResig: Dang,youdidyourhomework.Thisiswild.Ithinkit'llbeoneofthegreathonorsofmylifetorunacompanywithyoursiblings.Youcan'tchooseyoursiblingsandyoudon'talwaysgetalongandIdidn'talwaysgetalongwithmybrother'causehe'stotallydifferent,butifyouthinkabouttheCHIVEwhatitisisthatmybrotherbuildsthestadiumsandIgettogooutandplayball.Sowehavecompletelycomplementaryskillsets,whichisnice.

DaveAsprey: Allright.So,I'mgoingtoaskyouallthehardquestionsthatIdon'treallyhearpeopleask.Youguyshavemadesomemoney,alittlebitmorethan$10,000atthispoint,right?Didyouhaveallthestuffsetupaheadoftimewithcontractsandpaymentsandallthatstuffsothatthatdidn'tbecomeanissue?'CauseI'veseenthattearfamiliesapart.

JohnResig: Oh!MybrotherandIhavenever,Idon'tthinkwe'veeverfoughtovermoney.

DaveAsprey: Nice.Soyouguysjusthavethatkindofrelationship.

JohnResig: Yeah.Thatwasneverathing.That'sthecoolestpart,man.Iheardastattheotherday,I'mnotkidding,thatpeoplewhodie,ifyou'rearich,olddudeandyoudieandyouhavefourkidstwoofthekidswillspendallofthemoneyyouwillthemwithin18months.Theexceptiontothatruleisonly1%.

DaveAsprey: Wow.

JohnResig: Whichmeansalotofpeopleplacemoneyaboveallthingsandnooneinmyfamilydid.Ineverhadafightovermoneywithmybrotherinmylife.

DaveAsprey: Nowyou'reanactorbeforeyoubecameanentrepreneur?

JohnResig: Mm-hmm(affirmative).

DaveAsprey: Whydosomanyactorssuckasentrepreneurs?Theysucklessthandoctors,bytheway.

JohnResig: Someof'emdon't.Imean,yeah,alotof'emblowprettyhard.

DaveAsprey: Someof'emaregreat,Ihavenodoubt,butitseemsliketheexceptionbutthey'recrazysuccessful.Butthere'salotofthemwhoarelike,"I'mgoingtodoabusiness,"andyou'relike,"No,you'renot."

JohnResig: Wellyougottoworkit.IthinkIwasabadbusinessmanatfirst.

DaveAsprey: Youwereokay.

JohnResig: IwasreadingInternetforDummieslikeeverybodyelsebutIreadit.

DaveAsprey: Iwaswritingit.

JohnResig: Imeanwhatwereyoudoingbeforeyoubecameyou?

DaveAsprey: Iwasatechentrepreneur.

JohnResig: Oh,that'sright.

DaveAsprey: Firstguytosellanythingovertheinternet.Iinventede-commerce,dude.Ididn't.I'mnotAlGore.

JohnResig: Ireadyourwiki.Youwerebornsuccessful.

DaveAsprey: No.Iwasbornangry.

JohnResig: Yeah.You'reallright.Idon'tknow.Yeah.

DaveAsprey: Allright,soitjustkindofcamenaturallyyousortofseemlikeyou'relettingthingshappen.Iwanttoknow,there'saclassofentrepreneurwhosucceeds'becausetheyplannedeverythingandtheypushreallyhardandthey're,like,that'swhattheydo.Youcandothissortofrunningawayfromfailuresortofthing.Youdon'tstrikemeasthattype.You'relike,"Ijustwantedtodothis.Itseemedlikeitwouldbefun.It'dbeuplifting."AmIreadingthisright?

JohnResig: Yougottoseetheplayingboardforwhatitisandthatmeansyouhavetobeaprettyfarsightedguy.ToansweryourquestionIrememberthatNovember9thof2009,9/9/9,wehadourfirstmillionvisitordayandIknewthatwasthedaythatwewouldhaveonemillionpeopleontheCHIVE.

DaveAsprey: Wow.

JohnResig: AndIknewthatIcouldaffordtoliveinacondoandIcouldbuyacarthenandthatIwouldjustbeokay.Idon'tthink,afterthatday,thatI'veevercheckedinonhowmanypeoplehavecometotheCHIVE.Icouldn'ttellyou.I'veheardsixorsevenmillionadaycomeandwehavemonthlyKPIsthatIcompletelyignore.It'slikeIdon'twanttoknow.Iwanttobeabletomakedecisionsnotbasedonthosenumbers.

DaveAsprey: Butyourbrother'sthenumbersguy?

JohnResig: Yeah.Heloves'em.Buthe'sagoodguy.Hedoesn'tgetthatinthewayofthecreativeprocess.CreativityiswhatdrivestheCHIVE.

DaveAsprey: Ifindthatthenumbersguysusuallylistentoelevatormusic,beigecubicles,stuff

likethat.Ishealittlebitmorelikethatthanyou?

JohnResig: No.I'mtheonethatlistenstoKennyG.alot.He'smoreRageAgainsttheMachineguy.

DaveAsprey: IthinkIlikehimalready.

JohnResig: Whatdoyoulistento?

DaveAsprey: RageAgainsttheMachine.

JohnResig: Ilikeslowjazz.Soit'sokay.

DaveAsprey: Allright.Nowthatyou'reatthispointwherethere'salotofpeoplewhowanttotalktoyou.Whenyou'reasuccessfulentrepreneurthishappensingeneral.Theyallwanttopitchtheirdealstoyouandthere'sliterallythousandsofthingsvyingforyourtimeandattention.

JohnResig: Mm-hmm(affirmative).

DaveAsprey: Howdoyoumanagethat?

JohnResig: It'sreallyeasy.Ilookforpersistencenomatterwhatlevelofsuccessthatyouare.

DaveAsprey: Soyouwantpeopletopesteryou?

JohnResig: Yes.Ilikepeoplewhobotherme.That'showIknowthatyou'reontheup-and-come,orifyoualreadyestablisheditandyoustillwantmore.Likeyoucanstillemailmeatjohn@thechive.com.Allmycommunityknowsthis.I'llputthatouttherelike,"Youcanemailmeatjohn@thechive.comifyou'vegotanidea,youwanttosendmeyourrésumé,I'llseeeverything."WhatIwanttoseeisifyou'regoingtocomebacktothewelltwice.Themetricsonthatareonlyabout1%ofpeoplewillcomebacktwicetosay,"Followingup."Themetricsonthatforthethirdtime,whichisgoingtogetyoucalledin-

DaveAsprey: Youjusttoldeveryone.

JohnResig: ...that'sgottochangeafter…

DaveAsprey: Sixtimes.

JohnResig: Nowit'sgoingtogo...Afterthatit'slike50%ofthat1%willcomebackforthethirdtime.OnceyouhitmethethirdtimeI'mlike,"Someonewantsit."Idon'tknowwhotheyareorsometimesIdobuttheywanttodobusiness,'becausewedon'thavetodobusinesswithanyoneatthispointifwedon'twantto.Now

Ijustwanttoknowwho'spersistentenoughtobothermeenoughtowanttogetinthedoor.

DaveAsprey: Asatechguy,Igottotellyouthere'sautomatedsoftwarethateveryinsidesalespersonusesthatisscriptedtosend,"Hey!"Thentheyhavetimingthat'smeasuredtoseewhenyou'regoingtoopentheemailbasedonwhenyouopenedthelastonetosendyouthissimilarmessage,"Followingup,heydidyougetmylastmessage?"It'sallautomated.

JohnResig: Whyareyou,Ithinkyoumightberight.

DaveAsprey: Iamright.Wedon'tusethatatBulletproof,bytheway.Thatstuffishorrible.

JohnResig: Nobutit'sbeenusedagainstmeandpeoplearegamingthesystem?

DaveAsprey: Ifit'sasalespersonandyougetemailslikethatyoushouldjustdeleteallthatcrap.

JohnResig: Ah.

DaveAsprey: Ifit'ssomeonewantingajobyoushouldprobablyanswerit'causefewjobseekersusethatsoftware.

JohnResig: That'sfair.Whatotherdreamsareyouheretoruin,Dave?

DaveAsprey: Canwetalkaboutbutteragain?

JohnResig: No.Whyiseveryonetalkingaboutbutter?

DaveAsprey: Allright.Sobasicallyyougiveyourattentiontoautomatedsoftware-

JohnResig: Mm-hmm(affirmative).

DaveAsprey: ...isyourproductivityhackoftheday.Noshameinthat.

JohnResig: Ididnot.

DaveAsprey: Thatsaidyoualsohavelotsofpeoplewhowanttomeetyou.Doyouworkwithanassistantordoyoureadallyourownemails?

JohnResig: Myassistant'shere,yeah.MyassistantAnnie,AnnietheNannywashereandshe'souttheresomewhere.Sheknows,mywholecompanyknowsmoreaboutyouthanIdo'causeAnniewaslike,"Youknowwe'regoingtomeditate.Areyougoingtomissthemeditation?"

DaveAsprey: Nice.

JohnResig: Orshe'slike,"Areyougoingtobeinthebrownroom?"andI'mlike,"It'scalled

thegreenroom,Annie."It'sbrown.Butyeah,she'shere.

DaveAsprey: ThisisthefirstvenuewherewewererequiredtohaveariotfenceinfrontofthestagebecauseAustin'ssocool.IsawthatI'mlike,"Whatthe...?Wherearewe?"

JohnResig: It'sthekid.

DaveAsprey: Allright.SoyouhaveanEAandyoudidn'tsaywhetheryouactuallyreadallyourownemails.Youdo?

JohnResig: Ido,yeah.

DaveAsprey: Howmanyemailsadaydoyouget?

JohnResig: 200.

DaveAsprey: That'sit?

JohnResig: Yeah.

DaveAsprey: Andyougiveyouremailaddressoutlikethis?

JohnResig: Everyone.

DaveAsprey: Wow.IthinkIgetmorethanthat.YounoticeIsaid,"Ithink,"becauseIhavepeoplehelpmefilterthemsoIseetherightones.

JohnResig: Butyou'vegotgoodpeople.Everyonebackstageisreallynice.

DaveAsprey: Aw,Ithinkso.

JohnResig: No,theyare.Everyonethatworksherewasreallysweet.

DaveAsprey: Infact,thisisagreattime,thereare10membersoftheBulletproofteamwhohaveflowntosevencitiesoverthelast16dayssupportingthebooktourandmakingallthishappenandabunchmorebackattheofficeorbackworkingfromhomewhoarrangedforyouguystohearaboutthisandallthatsogive'emaroundofapplause.I'mkindofblownawaybythat.

JohnResig: TheyweretellingmetheyallgotonaplaneinDenverlastnightandtheyhadtowakeupatfiveinthemorningandtheywereallstillsochipper.IfmyemployeeswokeupatfiveinthemorninginDenverandflewherethey'dwanttofindthenearestlivingthingandkillit.Butyou'vegotgoodpeoplethatworkforyouandapparentlylovebutter,whateverthatis.

DaveAsprey: It'stheBulletproofCoffee.

JohnResig: Yeah,Igetitnow.Iknow.

DaveAsprey: I'mhearingthatfromtheaudience.IstillfeellikeIhaven'tgottentotherootofthis.Youseemalittletoohappy-go-luckyforoneofthetoptwoexecutives,evenatahumorwebsite,andabunchofotherthings.Reallymostentrepreneurshavemorestressthanyou'resendingoutheresowhere'syourstress?

JohnResig: Ithinkthat'sagoodquestion.Whatareyou,Oprah?Whatkeepsmeupatnight?Idon'tknow.Wehaveacouplehundredemployees,theygotfamilies,theygotkids,youknow?

DaveAsprey: That'sacommonthing.

JohnResig: Yeah,it'sanumberonething,it'snodifferentforme,likeifsomeoneinmyofficegetspregnantyougotto,"What'stheir,BlueCrossBlueShield-"

DaveAsprey: Isitmine?

JohnResig: It'sdefinitelyyours.Yougottofindoutwhatplantheyhave,that'sthemostimportantthingisaculturestartsfromtheinsideout,nottheoutsidein,soyougottomakesurethey'retakencareof.Idon'tthinkanyCEOwouldtellyoudifferent.

DaveAsprey: Allright.Nowwhenyouwanttobeextraproductiveonadaywhatdoyoudo?

JohnResig: Iwillbehonestwithyou'causeIdidn'tknowaboutsomeofyourstuff,I'lltakebrainfuel.Iwill.I'lltakeasupplement.

DaveAsprey: I'llgiveyouastackofstuff…we'llhookyouupaftertheshow.ButImeangenerallyitsoundslikeyoudon'twakeupandmeditatestoicallyonanicecube.Drinksomegreentea,self-flagellate...Nothinglikethat?

JohnResig: No.That'skindofthecoolpartaboutbeinghereisI'mjust,everyoneelseintheaudienceI'mjustlikeyou.I'minthebatter'sboxforself-help,too,man.WhatdoIdoatnight?Chardonnay.

DaveAsprey: Nice.

JohnResig: Youknow?

DaveAsprey: Youcouldputbutterinthat.

JohnResig: IlikeabutteryChardonnaysoit'sgood.Butthat'dbeaquestionforyou,likeno

oneneedsalittlehelpmorethanIdo.I'moncrutches,Igottofeedthisthing,youknow?

DaveAsprey: Thatlookslikeaprettygoodsurgery.

JohnResig: Itis.Ibrokeitin10places.Youtellme,ifIcouldjustmitigatemymorningplan,whichisrightnowdrinkarealshittycupofcoffee'causeAustin'scoffeescene,asyouguysknow,isn'tthatgreat.

DaveAsprey: IthinkImightbeabletofixthat.

JohnResig: YougotoAustinJavaandyou'relike,"Shouldn'tthisbegood?"andit'snot.

DaveAsprey: That'smean.

JohnResig: Idon'tcare.Idon'tcare.

DaveAsprey: Coffeepeoplearegoodpeople.

JohnResig: I'llonlythrowAustinJavaunderthebus'causeit'sterrible.

DaveAsprey: Oh,god.

JohnResig: Whatwouldyoudo?

DaveAsprey: Iwouldn'tbemeantoothercoffeepeople.They'retrying.Comeon,thatwasworthalaughforgod'ssake.Arethosecalledaneg?Ilearnedthatfromoneofthepick-upartistguys.It'snotworking,youguyssawthesignthatsaid"Laugh"upbehindme.It'snotworking.

Nowthatwe'vedoneourcoffeeshaming,youprettymuchjustchillalotofthetime.I'mgettingthat.Howmanyhoursadaydoyouwork?

JohnResig: Alotbut,youknow,weinventedthewhole"KeepCalm"thingsoIthinkIgohomeandIcheckoutsufficiently.

DaveAsprey: Youguysdidn'tinventthat.ThatwastheBritishsubway.

JohnResig: That'sactuallytrue.Iwasrelyingonyounottoknow.What'snext,Dave?

DaveAsprey: Idoliketheshirts,though,I'llgiveyouthat.Allright.Youworkalotandwhatkeepsyouupatnightiskeepingresponsibilityandjustservingyouremployeebase.

JohnResig: Mm-hmm(affirmative).

DaveAsprey: You'rethesoftersideofthebusinessintermsofyou'renotthequantguy.I'm

stillfeelinglikeIhaven'tgotdowntowhatyoureallydo.

JohnResig: IguessI'mtheHeadEditoroftheCHIVEandIdoallofthemarketingsoI'mtheconsumer-facingmessagingoftheCHIVE,soIfyouseesomethingontheCHIVEthatpullsyourheartstringsthat'sprobablysomethingthatI'mgoodat,youknow?

DaveAsprey: Allright.

JohnResig: SomethingexistsintheetherofwhatIdothatisbeingastorytellerandthat'sknowingeverythingfromasevenactstructuretoathreeactstructuretobeingabletotellastorytopeopleinthreephotossothat'swhatIdo.Theworldwill,ifyoureadsomethinglike"Story"byRobertMcKeehe'lltellyouthatinthefuturegoodstorytellersandagoodstorywelltoldwillbemoreimportantthanoilsoIcanclockastoryreallywell.That'sallIgot.

DaveAsprey: That'skindofyoursuperpoweristellingagoodstory.

JohnResig: Mm-hmm(affirmative).That'stheonlythingIgot.Imean,really.OutsideofthatI'maprettybadlay.I'mnotgreat.

DaveAsprey: Youcan'tevenwalk,Imean...

JohnResig: Yeah.Ican'twalk.Cripple.That'sit.Reallysad.Thanksforpeelingtheonionlayersaway,Dave.

DaveAsprey: Ithinkwe'vereachedhiscorenow.

JohnResig: Ifeellikewe'vebothgrown.

DaveAsprey: Allright.Igottoaskyouthis:whatmadeyoustartapartnershipwithBillMurrayfromCaddyshacktomakealineofgolfclothingwhenyourunahumorwebsite?Whatthehellwereyouthinking?Thatisthemostnon-linearbusinessmoveI'veeverheardof.That'dbelikemeopeningatofubar.

JohnResig: Okay,good,yeah.Ibelieveyou.

DaveAsprey: Thatwasajoke.It'sokaytolaugh.

JohnResig: WestartedsellingalltheBillMurrayt-shirtsthatyouseeoutinthestreets.Onceuponatimewhatsavedourcompanywasthat...theCHIVEwaskindofsuccessfuloutofthegatebutwehadthesehugehostingbillsandwedidn'tknowwhattodosowestartede-comwebsiteandstartedsellingthesepictureswithBillMurrayonitandwethoughtthatwouldmake,weprinteduplike400t-shirtswithBillMurrayonitandwethought,"That'llselloverthenexttwoyears,"anditsoldin10seconds.

DaveAsprey: Nice.

JohnResig: So,beforeyouknewitwewereprinting30,000ofthemandmakingamilliondollarsinaminuteonBillMurrayt-shirts.ThemoralofthatstoryisweowedBillMurrayalotofmoney.Butwe'refromIndianaandwe'renotgoingtostop,likethatiswaytoogoodrightnow,butyou'retryingtogetaholdofBillMurrayandalloftheurbanlegendsaretrue.Hehasan800numberthatyoucancallandhelistenstoitmaybeonceamonth.So,we'recallingBillMurraylike,"Bill,ifyouseesomeshirtsonthestreetyoumightwanttogiveusacall.Weoweyoualotofmoney."He'sgotaproducerandwecalledhimandhisbrothersandwecalledthem.

Themoralofthestoryisweknewheknewthatweweretryingtogetaholdofhim,thatwewerebeinggoodboysandgirls.

DaveAsprey: Right.

JohnResig: Meanwhilewe'referretingawaymillionsofdollarstogivetoBillbecauseweowed,thatwasn'tourmoney,andwewereusinghisimageandlikeness.ThenonedayBillcallsandthat'sfunnybecauseyoursecretaryhasthatlookonherfacelike,"BillMurray'sonthephone."

DaveAsprey: Didyousay,"Puthimonhold"?

JohnResig: SoIgottothephonerealfastandinsteadofBillMurraysaying,andtheBillIknownowkindofshutseverythingdown,he'sfinewithsaying,"Don'tdothis,don'tdothis,"butwegotonthephoneandhesaid,"Look,Ikindofliketheshirt."OrlikeBill,"Youknow,John,Ikindofliketheshirt."ThenwemetinSt.Augustine,Florida,hesaid,"Comesponsormycharitygolftournament."Sohewaslikeus,wedoalotofcharity.Billdoesmore.WegottoSt.Augustine,hewaslike,youknow,whatdidBillsay?"Youknowyou…Iguessyougotalittleredonyourledger.Giveitalltocharity."

DaveAsprey: Wow.

JohnResig: Hedidn'tknow,Iwaslike,"Bill,it'sasignificantamountofmoney."Itoldhimandhesaid,"Ididn'texpectittobethatmuchbutgiveittocharity."Thenthatledtoarelationshipthatwekindoffoundouthe'sfromChicago,we'refromFt.Wayne,Indiana,we'reverylike-minded.TheMurraycircle'sverysmall.It'sveryhardtogetintothatcirclebutit'sallabouttrustandwhetherhelikesyouornot.It'sahandshakeagreement.ThatistheReader'sDigeststoryofBillMurrayisthatweowedhimalotofmoneyandhesaid,"Goaheadandgiveittoacharity."Millionsofdollars.

DaveAsprey: Yeah.Ifyou'relisteningtothisandyouthinkthat,whenpeoplemakealotofmoneyit's'causethey'rejerksorthey'rebadpeopleor'causetheythinkthey'rebetterthanyou,overthelastfewyearsI'vehadachancetomeetmultiple,

multiplebillionairesandsomeofjustincrediblysuccessfulpeopleandthereareafewjerksintherebutnotusually.Mostofthemareupstandingpeoplewhoaregoing,"HowdoIusethistohelp?"Liketheyactuallycare.I'veseenthatinHollywood,I'veseeniteverywhere.It'sactuallyreaffirmsmybeliefthatpeoplearebasicallygood,whichiskindofcool.

JohnResig: Yeah.Ihavenothingtoaddtothat.Verywellput,Dave.Thanksfornotganginguponmeaboutthecoffeeandthebutterandeverything.

DaveAsprey: I'msavingthatforlater.Itsoundsliketherealwayyougotstartedonthatwasaskforgiveness,notpermission.

JohnResig: Thatistrue,yeah.

DaveAsprey: Sohowcouldaspiring,youngentrepreneurs,bythewayIgotmystart,theveryfirstproducteversoldovertheinternetwasacaffeinet-shirtthatImade.Sothefirste-commerceever,truly,itsaid,"Caffeine:MyDrugofChoice."Isoldt-shirtsto14countriesthefirstmonthbeforethewebbrowserwascreated.Ididn'tmakemillionsofdollarsbutIdidpaysomeofmytuitionthatway.Itwaskindofcool,wehadn'tinventedtheword"e-commerce"soitjust,like,wasn'tquiteatyourleveltherebutI'mlike,"Damn,mytimingwasreallyoff."

JohnResig: No,itwasn't,itwasperfect.Itotallyagreewithyoulikeaskpermissionlater-

DaveAsprey: Thatisagoodquote.

JohnResig: ...iswhatwedid.

DaveAsprey: Ifsomeonelistening,I'msurethatthisepisodeisgoingtoattractalotofyoungentrepreneurswhoarelookingtogetstartedandactuallyt-shirtsareprobablytheeasiestwaytogetstartedthatthereisexceptfor,thesecondyoumakeit,someone'sgoingtocopyitwithoutpermissionevenifyouregisteredthecrapoutofyourtrademarkin5,000countriesorwhatever.There'sthisblatantcopyingofthingsbutit'sstillagoodwaytodoit.Whatadvicewouldyouoffertoayoungentrepreneurwho'slike,"Look,Iwanttodowhatyoudid?"

JohnResig: You'vegottobewillingtofail.Howmanytimesdidyoufailbeforeyouknockeditoutofthepark?

DaveAsprey: Idon'tfail.Idon'tbelieveinthat.EverynightbeforeItuckmykidsinIask'emthreethingsthatthey'regratefulforandonethingtheyfailedat.Iftheydon'thavesomethingtheyfailedatI'mlike,"Aw.Itwasn'taverygoodday.Youdidn'tdoanythingtolearn.Tomorrowdoyouthinkyoumighthaveafail?"Iseriouslydothat.

JohnResig: Ilovethatyousayit'causethat'swhatit'sallabout.Thefirsthire,everyemployeethatwehirecomesintomyofficeforfiveminutesandIjustlet'em

know,"Look,yougottobewillingtofailhere.AndnotEtch-A-Sketchendoftheworldfailurebutgetoutandletmeseeafailure."What'sagoodexample?Ifyou'refacingJustinVerlanderandyou'rearookie,right?You'regoingtostrikeout.There'snothingthat'sgoingtostopyoufromstrikingout.You'regoingagainstoneofthebestpitchersthateverlived.You'resteppinginthebatter'sboxandyou'rearookieandyou'regoingdown.Allthecoachislookingforisifyou'reswingingthebat.Didyougodownswinging?That'sallthatmatterstome.Ijustwantmyemployeestogoinandfail.

DaveAsprey: Tellmeaboutthefirsttimeyoufiredsomeone.

JohnResig: Oh.I'lltellyoumyfavoritetime.

DaveAsprey: Thereyougo.That'sgood.

JohnResig: Wegivelunchestoeverybodyattheoffice.IfyougototheCHIVEatnoonlunchescomeout,yougetcateredlunches,andIlearnedthatfromHollywoodfrombeinganactor.FoodisimportantinHollywood.

DaveAsprey: You'realittlebetterthancrafty,though?

JohnResig: Alotbetterthancrafty.

DaveAsprey: Okay.

JohnResig: Sometimeswerollinafoodtruck.Itwasreallyniceandoneofthekids,whowillremainunnamed,lodgedacomplaintbecauseheleftat12:00togodosomethingelseandhecamebackat12:30andnoonehadsavedaplateforhim.Here'sthiscommoditythathewasnotentitledtoinanywaythathewenttoourHRandcomplainedabout.Irememberthinking,"Ohmygod.I'mgoingtothrowhimoutofthisplacelikeabouncer."AndItotallydid.Hislastthingwas,"DoIgettokeepmycomputer?""Iboughtthatcomputer!No!Getoutofhere,youlittlespoiledshit!"

DaveAsprey: TheHRlawsinTexasarelax.

JohnResig: Theyare.Right-to-workstate.

DaveAsprey: Thatmighthavebeenaneasyfire.Tellmeaboutahardfire.

JohnResig: Oh,man.Someonewho'sreallygoodatcertainthingsbutnotgoodattheirjobmakesmesad.Likesomeonewho'sreallytalented.Wehaveourwholee-commercedivision,we'vegotpeoplethat...Onepersonwasverygoodatdesign,oneofthemostbrilliantcreativemindsI'veeverseenbutshehadtoalsobeinchargeofproductandorderingandbethenumberspersonatthesametime.Lettingsomeonegothatwastrulygreatandjustdidn'tbelonginherpositionisreallysad.Idon'tlikeseeingthat.

Lettingsomeonewhojustdoesn'tdotheirjobisfinewithme.Wedon'tfiretoo

manypeoplebutlettingsomeonewithtalentgoissad.

DaveAsprey: That'soneofthehardestthingsasanentrepreneurjust'causeit'sjustunpleasantandthat'sanareawherealotofyoungentrepreneursfail.LikeIjustcan'tdoit,sothenthepersonwhoisn'tdoingthejobandiscryingaboutlunchstaysaroundandkeepscryingaboutlunch.

JohnResig: You'reright.Hedidn'tstayaround,though.

DaveAsprey: 'Causeyoumadethetoughcall.Inthatcaseitwasn'tsotoughbutwiththeotheroneitwastough.

JohnResig: You'vegottohaveone.Nowit'syourturn,Dave.

DaveAsprey: Hey,I'mtheinterviewerhere,man.I'mjustkidding.

JohnResig: Yougottohaveone.

DaveAsprey: I'vehadalongcareerinSiliconValleyandoneofthethingsthathappensascompaniesgrow,Iwasaco-founderofabusinessunitthatgrewto1,500peoplefromthreepeopleinthreeyears.

JohnResig: Oh,hypergrowth.

DaveAsprey: Yeah.That'swasjustthecraziestthingbecause...Checkthisout,Ihaveaflyingcricketonmycrotch.

JohnResig: That'sfunny.ItotallyjustlookedatyourcrotchandI'vebeenjustlookingforanexcuse.

DaveAsprey: That'sanauspicious(crosstalk)…rightthere.…wasdoinghisworkandI'mresonatingwithpowerandIunfortunatelygottheinsectattractivegenes.

Allright.Youwereaskingmeaboutsomekindofgoodquestion.

JohnResig: Yeah,Iwanttohear.Ifyougothroughhypergrowthwhathappens?

DaveAsprey: Here'swhathappens:youbringpeopleinandyoucanonlyhiresowell,youcanonlyhiresofast.So,youbringpeopleinandyou'relike,"Youhavethese25jobfunctions."Thentwoweekslater,"Actuallyyoucanonlyhave12ofthosebecausewegottohiresomeoneelsetodotheother12'causethey'regrowingtoofastandyoucan'tdoit.Bytheway,tomorrowyouonlyhavesixofthose.Andtomorrowyouonlyhavethreeofthose."

Oneofthethingsthathappensisyougetpeoplewhoarelike,"ButIwantedall25'causeIhavetheringofpower."

JohnResig: Theconchshell.

DaveAsprey: Yeah.Sothosearepeoplewhofeelalotofemotionalangstandendupusuallyeitherquittingorgettinglockedoutoverthatbecausetheyhavetheoppositeattitudeoftherealproswhoscaled,they'relike,"Thankgod.Icouldn'tdoagreatjobatallthesethings.Pleasegetthiscrapoffmyplate.Idon'tneedthepower.IwanttodowhatIdoreally,reallywell."Sothey'rewillingtotakeonefortheteamanddo10thingsbecauseit'sahypergrowthenvironmentbutthey'realsowillingtoconcentrateandthey'renotempire-building,they'redoingwhat'srightforthecompanythatallows'emtofocussotheycanactuallyrelaxbecausewefeelgoodwhenwedogoodworkandwefeelcrappywhenwedocrappywork'causewe'respreadtoothin.

Soit'sthatdivisionbetween,"AmIdoingqualityworkthatIlike?"and,"AmIjustdoingeverything?"SoIfoundthat,duringthatstageofhypergrowth,itwasthepeoplewhohadtodoeverything,youcan'tdoeverythingwhenyou'regrowingreally,reallyfast.It'sallaboutbecomingmorespecializedovertime.Itmaybedifferentinaslowergrowthcompany,Idon'tknow.

JohnResig: That'sreally,you'reliketheadultversionofthepersonIwanttoreadmeabedtimestory'causeIwasjusttransfixedonyouforasecond.

DaveAsprey: Wow.Wasitthecricketthatdidthat?

JohnResig: No.You'reright,bytheway,butit'slikeMorganFreemanfirstandthenyoutoreadmeabedtimestory.

DaveAsprey: Wow.

JohnResig: That'sreally.

DaveAsprey: Ithinkthat'smynewpodcast:BedtimeStoriesfortheCHIVE.

JohnResig: Listentohiscadenceandhistenor,it'sreallygood.It'salmostlikeiambicpentameterinwhichyouwork.

DaveAsprey: I'vebeenworkingonmystreetrappingskillsandit'scomingthrough.No.Ihavenoskillstherewhatsoever.No,notatall.

JohnResig: Allright.

DaveAsprey: Iansweredyourquestiontherebutit'soneofthethingsthatIdon'tgettointerviewentrepreneursabout,likewhatgoesthroughtheirheadandreallywhattheyfeelwhenthey'regoingthroughthereallytoughdecisionsbutyou'vegonethroughsomeprettyrapidgrowth,notlikethathypergrowthdotcomcrazytimebutstill,intermsoftrafficandrevenueandallthat,andIknowyou'rekindofpaintingapicturebecauseofyourroleasachiefstoryteller.It

mightbedifferentifIwastotalktoLeoaboutitbutIdoknowthatthere'ssometoughchoicesthatyoumakeinthereandwhatI'mlookingforiswhatdoyoudoforyourselfwhenyou'refacingthehardchoices,thetoughchoices.Whatgivesyouthepowertodothat?Whatgivesyoutheresiliencetodothat?

JohnResig: Iknowwhatwe'rebadatattheCHIVE.We'renotverygoodathiringmanagersandthenumberonereasonthatyouquit,anyonequitstheirjobisthattheycan'tstandthepersonthattheyworkfor.We'vegottenalotbetteratitovertheyearsbutifyougetsomeone,likewewereyoungandwe'reyoungsoifyougetsomeonewho'sintherewho'slike,youknow,45or50you'renaturallylike,"Oh,youknowthings.Yougetwhat'sgoingon."Butyouneedgoodmangers,that'swhatmybrotherwouldsay.Iknowthat'shisansweristhatyouhavetogetreallygoodmanagerswhocareaboutputtingtheiremployeesonagrowthplan.Givingthemarunwaytosucceed.Givingthemasmuchceilingaspossible.

That'swhatIdealwitheverydayislikeeveryemployeeinmycompanywantstobehereandhereandhere.Thatrequiresgrowthandgrowthandgrowth.That'llkeepyouupatnight."What'smynextmove?"Idon'tknow.Butyouwanttoempoweryouremployeesanditstartsatthemanageriallevel.

DaveAsprey: Haveyoudonealotofmanagerialtraining?

JohnResig: None.

DaveAsprey: Okay.

JohnResig: Ijusttake'emoutandIget'emdrunkandIjustkindofeyeballit.

DaveAsprey: Thatis,bytheway,averycommonentrepreneurialstrategy.Thatwasn'tabadansweratall.

JohnResig: It'sanhonestanswer.

DaveAsprey: Wejustgive'emcoffeebutit'ssimilar.

JohnResig: It'sgotbutterinit,everybody.IonlywenttothatplaceonNavyStreet.ItisonNavyStreet,isn'tit?

DaveAsprey: Yeah.It'srightonthecornerthere,yeah.

JohnResig: Ididn'tknowwhatthesecretingredientwas.I'mverypassive.

DaveAsprey: Allright.That'sactuallycool.SothesearethingsthatyouprobablyneverheardonBulletproofRadio.Infactjusttellmebykindofraisingyourhand,isknowingwhatgoesoninthemindofacrazysuccessfulentrepreneurofinteresttoyou?It'sokayifyoudon'traiseyourhand.Allright,cool,somostpeople.Yeah.I'mhopingifyou'relisteningathomeorinyourcarthatthisisalsokindofstuff

that'sinterestingbecausethisis,despitepresentappearances,areallysuccessfulhumanbeing.Ienjoygettingtoaskthesekindofquestions.It'ssatisfyingforme.

I'vegotonemorequestionforyounowthatI'veinsultedyouandprobablysomeofyourfamily,yourfashiondesigners,thingslikethat.Ifsomeonecametoyoutomorrowandtheysaid,"IwanttoperformbetterateverythingthatIdo."Givenyourentirelife,likeallthethingsthatyouknow,whatarethethreemostimportantpiecesofadviceyouhaveforme?Whatwouldyouofferthem?

JohnResig: Thethreeadvices?

DaveAsprey: Threemostimportantthingsjusttotellme,likeIwanttobebetterateverythingIdo.

JohnResig: Don'tbeoverwhelmedbythegravityofthemoment.Startatthebeginning.StairstepitoutwouldbethefirstthingIwoulddoeasily,becauseyoucanbeeverythingthatyouwanttobeinlifeisrightinfrontofyou,there'sahugenebulousofitbutit'sgottostartwithtyingyourshoesinthemorningandtakingonesteptowardsyourgoalandeventuallyyou'llreachit.

Thenyouhavetobecompletelypassionateaboutit.Iwasblessed,Ithink,inknowingwhatIwantedtodoinlife.Didyouknowwhatyouwantedtodo?Bythetimeyouwere30didyouknow?

DaveAsprey: Ijustwantedtobreakstuffthatwasdumb.Webrokethetelecoms,thatwasthefirstone.

JohnResig: Andyoucertainlydidthat.Yougottoberealpassionateaboutit'causeyou'renotgoingtowanttotakethestepsforwardtowardsyourgoalifyoulosethatinertiatryingtogetthere.There'snotasingletimethatwentbywhenIwastryingtogettheCHIVEoffthegroundthatIhadeven1%inthebackofmymind,"What'smyPlanB?"SomepeopledoandIdon'tspite'emforthat.IprobablyshouldhaveaPlanB,butIdidn't.

Thenextisjustalwaystreatpeoplelikeyou'dwanttobetreated.

DaveAsprey: Thegoldenrule.

JohnResig: It'sanaltruismandIsawitbackstagewiththepeoplethatyouhire.Everysingleoneof'emgetsalong.Theyallcare.EveryoneaskedmeifIwantedsomethingelse,likethreepeopleifIasked,likeifIwantedPellegrino.BythethirdoneIwaslike,"I'mfine!IgotmyownPellegrino."Youknow?Sorry.Buthowcoolisthat,right?

Thosearethethree.Thosearetherudimentsofsuccessandthenonceyougetthroughthatyou'regoingtobefine.You'regoingtomakealotofmistakesbut

aslongasyou'reawarethatyou'renotbetterthananyoneelsethatworksforyouthenyou'llbefine.Isawthatbackstagewithyouandthat'swhythere'speoplehereandit'sverycool.

DaveAsprey: ThanksalotforbeingonBulletproofRadio.WouldyouguysgiveitupforJohnResigfromtheCHIVE?YoumightbetheonlyguestI'veeverhadoutofmaybe400whereIdon'treallyhavetosay,"Tellpeoplewheretheycanfindyou,"'cause30millionpeopleamonthalreadyknow,butyou'reatthechive.com.

JohnResig: Doit.www.thechive.com.

DaveAsprey: Allright,John,andthanksforyourcharitableworkaswellandfortheotherthingsyou'redoingthatmaketheworldabetterplacebeyondjustmakingpeoplelaugh.Iappreciateit.

JohnResig: Thanksforhavingmeon.Ireallyappreciateit.Enjoywhatyoudo.

Doessomebodyhavemycrutches?BecauseIcan'tleave.

DaveAsprey: Icouldcarryyouoff.

JohnResig: Couldyou?

DaveAsprey: Yeah,but...

JohnResig: Wouldyou?Comeon.

DaveAsprey: Allright.Therewego.

JohnResig: Thanks.