04/07/2023 1
Cancer Research Crowdfunding Platform for
Comprehensive Cancer Centers
04/07/2023 2
Agenda
• Cure Cancer Starter Team.• Martin’s Ride To Cure Cancer.• Cure Cancer Starter Idea.• How Idea Could Work.• Describe Benefits.• Map Next Steps.
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Cure Cancer Starter TeamMartin Smith
Cancer Survivor,Marketing Director,Atlantic BT12 Years Internet marketing experience, started 4 companies, 20 years with CPG such as P&G, M&M/Mars.
On LinkedIn
http://www.linkedin.com/in/martysmith1980vc
Tonia Zampieri
FounderI Heart CharityEntrepreneur behind M Generation mobile apps and ten years of fund raising for 501c3 nonprofits.
On LinkedIn
http://www.linkedin.com/in/toniaz
Jon Jordan
CEO & FounderAtlantic BTEntrepreneur, Angel Investor, Atlantic BT is Largest Web & Software Development firm in Raleigh
On LinkedIn
http://www.linkedin.com/pub/jon-jordan/0/619/459
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Martin’s Ride Success
• Martin’s Ride Summer of 2010.• Raised $27,000 for cancer
research.• Fans and Donors followed
progress via Bleeper & Internet.
• Met and rode with other cancer survivors.
• Had an amazing journey.
04/07/2023 5
Martin’s Ride’s Failure
• Martin’s Ride wasn’t sustainable:– Not going to make that ride
again.– Spent $40,000 to raise $30,00.– Like all “events” network effect
is muted (marketing stops with end of event).
“How can we consistently raise $1M or more annually for cancer research.”- Question Martin asked during chemo after Martin’s Ride To Cure Cancer.
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Magic of Internet’s Network Effect
Magic of achieving more with less.
Network value = square its members. Metcalf’s Law
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Social Media Network Effect
+ Other Comprehensive Cancer Centers
+ Other Comprehensive Cancer Centers
Sum greater than parts to Google.
Contribute in
Benefit From
Platform helps all involved.
04/07/2023 8
Crowdfunding Happening NOW!
$500,00 for Sandy Relief
$103,165 for Cancer Research (so far)
http://www.indiegogo.com/icancervirus
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Doctors &Researchers
Cancer Supporters
Joins 2 Communities
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Idea: Create A Crowdfunding Platform Exclusively For Comprehensive Cancer Centers:
• Harness power Internet to support cancer research:– Donations go directly to research donors care about. – Small thank you gifts help donors feel involved (similar to
KickStarter “perks”).– Donors feel empowered by participation.
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• How does Cure Cancer Starter Work?– Each Cancer Center has significant area within the
platform where:• Doctors create “campaigns” sharing research with
potential supporters (we will help create campaigns at first).
• Supporters follow Cancer Centers, Researchers and Research.
• Supporters earn social capital, badges and other recognition for support.
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Rough Example Cancer Center Home Page
Note: UNC is shown but any comprehensive cancer center can use Cure Cancer Starter.
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Rough Example of Campaign Page
Note: UNC is shown but any comprehensive cancer center can use Cure Cancer Starter.
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• Martin’s estate creates a million dollar Duncan Smith & Elizabeth Martin Story of Cancer Trust.
• Trust to fund new ways to use technology to help cancer patients, doctors, researchers and administrators.
• All costs associated with developing, implementing and maintaining Cure Cancer Starter covered by trust.
• Jon Jordan, CEO Atlantic BT will help create Cure Cancer Starter and manage digital assets going forward.
• A board will be established.
Funding: Story of Cancer Trust
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• Benefits– New “crowdfunding” source of research
revenue. – Costs are low (time to create campaigns
only no cash ever due to trust). – Helps Cancer Centers compete for Google
listings, traffic and donations they bring (see chart on next page).
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Who PageRank FB Likes Links In Traffic Rank
(lower better)
Pages In Google
UNC 6 2,049 152 281,652 10,800
Duke 6 1,728 22 4.9M 2,540
LiveStrong 6 1,692 5,330 16,661 15,600
Jimmy V 6 15,616 557 3.6M 1,560
Wake 5 3,057 985 55,709 252
Komen 7 641,246 10,150 16,282 710,000
Cure Cancer Starter Benefits: Help Cancer Centers Compete for Google Listings, Traffic and Donations.
Komen Success = Marketing organization so focused on FB Likes and Links In from User Generated Content (UGC).
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• Each Cancer Center Will Need To:– Provide a project liaison (seed proxy to one group to
speak for all). – Provide research campaign information.– Provide technical liaison. – Provide logo use standards/other terms. – Review and approve:
• Functional specifications. • Alpha with punch list• Friends and family beta. • Live to public.
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• Key Acceptance Milestones– March 13th - Collect 5 - 10 cancer research campaigns
support information.• Work with each Comprehensive Cancer Centers to
develop creative and scientific copy, videos and other materials needed to support campaigns.
• Atlantic BT Curates content into beta by March 20th.– Mach 20th - Comprehensive Cancer Centers “see” working
Alpha version.• Comprehensive Cancer Center Approval required
before alpha is pushed to Friends and Family beta.• Create “punch list” of bugs and fixes by priority.
– April 1st = Friends and Family beta. – April 17th – Live (no press, no search engines).– April 20th – Release To Press and search engines.
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• Key Creation Milestones– January 1st – 5 Basic Letters of Intent from Cancer
Centers.– February 1st - Create and share detailed functional
specifications.– February 14th - Curate feedback into final working Agile
framework by Valentine’s Day (2.14).– February 15th - Begin platform design and programming. – March 13 information for first 5 – 10 campaigns due. – March 20th Cancer Centers Beta View.– April 1st = Friends and Family Beta.– April 17th = Live (no search engines yet).– April 20th = Press & Search Engines.
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• Needed To Start:– Letters of Intent from 5 Comprehensive
Cancer Centers. – Understand data integration issues:
• Blackbaud, Convio or Other?• Understand how create email drip campaigns?• How tag Cure Cancer Starter donors so easily
segmented?• Discover how integrate Cure Cancer Starter into
other donation drive campaigns?
