Download - Cultural Dimension Theory
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Cultural Dimension
Theory
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What is cultural dimension theory?
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This theory is used to understand the differences among cultures.
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How can we use this theory?
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It can help to understand the people…
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…how they think…
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…how they approach others.
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Hofstede's Cultural Dimension Theory
Image source: http://references4u.blogspot.com/2012/07/hofstede-cultural-dimension-theory.html
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Power Distance THE DEGREE OF INEQUALITY
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Summary
It is used to measure the equality or inequality among people in a society.
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Types
There are two types: High power distanceLow power distance
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Example: High power distance
Respect for authority.
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Wide salary range from top to bottom.
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Everyone has specific place.
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Example: Low power distance
All have equal rights.
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Respect for individuality.
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Narrow salary range from top to bottom.
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No set hierarchy.
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Hofstede's Cultural Dimension Theory
Image source: http://references4u.blogspot.com/2012/07/hofstede-cultural-dimension-theory.html
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Individualism - CollectivismTHE STRENGTH OF THE TIES PEOPLE HAVE
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Summary
It focuses on relationship between the individual and the group.
Image source: http://www.healthinsurance.org/_wordpress/wp-content/uploads/faqs/2010/09/individual_group1.jpg
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Types
There are two types: Individual societies Collective societies
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Examples
Individual societies Collective societies
Lose connection with people.
Loyalty to group.
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Examples
Individual societies Collective societies
Decision based on individual needs.
Decision based on group needs.
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Examples
Individual societies Collective societies
People taking care of themselves.
Dependence on organization.
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Hofstede's Cultural Dimension Theory
Image source: http://references4u.blogspot.com/2012/07/hofstede-cultural-dimension-theory.html
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Masculinity - FemininityTHE DISTRIBUTION OF ROLES BETWEEN GENDERS
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Summary
This is about relation between gender and sex appropriate behavior.
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Types
There are two types: High Masculine societiesLow Masculine societies
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Example: High Masculine societies
Men are providers.Women are supportive.
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Example: Low Masculine societies
Men and women are more equal.
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Hofstede's Cultural Dimension Theory
Image source: http://references4u.blogspot.com/2012/07/hofstede-cultural-dimension-theory.html
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Uncertainty AvoidanceTHE DEGREE OF ANXIETY
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Summary
This is about fear to the unknown situation.
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Types
There are two types:High uncertainty avoidanceLow uncertainty avoidance
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Example: High uncertainty avoidance
People work well within…
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…a structured environment…
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…under strict laws.
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Example: Low uncertainty avoidance
People welcome freedom of opinions…
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…have few rules …
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…concern with long-term strategy.
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Hofstede's Cultural Dimension Theory
Image source: http://references4u.blogspot.com/2012/07/hofstede-cultural-dimension-theory.html
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Time OrientationTHE EXTENT OF THE TIME ORIENTATION OF A CULTURE
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SummaryThis describes whether gratification should be immediate or deferred.Image source: http://www.bloomberg.com/news/2012-11-30/vast-pools-of-money-still-ignore-sustainable-investing.html
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Types
There are two types: Short time orientationLong time orientation
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Example: Short time orientation
The society values traditional methods.
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Example: Long time orientation
The society values thrift and perseverance.
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List of References
Demowaiyan. Retrieved on April 10, 2013, from http://www.demowaiyan.org/2013/03/blog-post_21.html
Douglas S. W. (2013). Leveraging Hofstede’s Cultural Dimensions Theory to Improve the Quality of Information Operations. Retrieved on June 25, 2013, from http://smallwarsjournal.com/jrnl/art/leveraging- hofstede%E2%80%99s-cultural-dimensions-theory-to-improve-the-quality-of-information-oper
Hofstede's Cultural Dimensions. Understanding Workplace Values Around the World. Retrieved on June 25, 2013, from http://www.mindtools.com/pages/article/newLDR_66.htm
Weeklyeleven. Retrieved on June 1, 2013, from http://www.weeklyeleven.com/local/mandalay-news-and-local/
By: Soe Moe Tun (111100119)Under Graduate Studies Program (Computer Science)Albukhary International University, Malaysia.