cultural dimension theory
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Cultural Dimension Theory. What is cultural dimension theory?. This theory is used to understand the differences among cultures. How can we use this theory ?. It can help to understand the people…. …how they think …. …how they approach others. - PowerPoint PPT PresentationTRANSCRIPT
Cultural Dimension
Theory
What is cultural dimension theory?
This theory is used to understand the differences among cultures.
How can we use this theory?
It can help to understand the people…
…how they think…
…how they approach others.
Hofstede's Cultural Dimension Theory
Image source: http://references4u.blogspot.com/2012/07/hofstede-cultural-dimension-theory.html
Power Distance THE DEGREE OF INEQUALITY
Summary
It is used to measure the equality or inequality among people in a society.
Types
There are two types: High power distanceLow power distance
Example: High power distance
Respect for authority.
Wide salary range from top to bottom.
Everyone has specific place.
Example: Low power distance
All have equal rights.
Respect for individuality.
Narrow salary range from top to bottom.
No set hierarchy.
Hofstede's Cultural Dimension Theory
Image source: http://references4u.blogspot.com/2012/07/hofstede-cultural-dimension-theory.html
Individualism - CollectivismTHE STRENGTH OF THE TIES PEOPLE HAVE
Summary
It focuses on relationship between the individual and the group.
Image source: http://www.healthinsurance.org/_wordpress/wp-content/uploads/faqs/2010/09/individual_group1.jpg
Types
There are two types: Individual societies Collective societies
Examples
Individual societies Collective societies
Lose connection with people.
Loyalty to group.
Examples
Individual societies Collective societies
Decision based on individual needs.
Decision based on group needs.
Examples
Individual societies Collective societies
People taking care of themselves.
Dependence on organization.
Hofstede's Cultural Dimension Theory
Image source: http://references4u.blogspot.com/2012/07/hofstede-cultural-dimension-theory.html
Masculinity - FemininityTHE DISTRIBUTION OF ROLES BETWEEN GENDERS
Summary
This is about relation between gender and sex appropriate behavior.
Types
There are two types: High Masculine societiesLow Masculine societies
Example: High Masculine societies
Men are providers.Women are supportive.
Example: Low Masculine societies
Men and women are more equal.
Hofstede's Cultural Dimension Theory
Image source: http://references4u.blogspot.com/2012/07/hofstede-cultural-dimension-theory.html
Uncertainty AvoidanceTHE DEGREE OF ANXIETY
Summary
This is about fear to the unknown situation.
Types
There are two types:High uncertainty avoidanceLow uncertainty avoidance
Example: High uncertainty avoidance
People work well within…
…a structured environment…
…under strict laws.
Example: Low uncertainty avoidance
People welcome freedom of opinions…
…have few rules …
…concern with long-term strategy.
Hofstede's Cultural Dimension Theory
Image source: http://references4u.blogspot.com/2012/07/hofstede-cultural-dimension-theory.html
Time OrientationTHE EXTENT OF THE TIME ORIENTATION OF A CULTURE
SummaryThis describes whether gratification should be immediate or deferred.Image source: http://www.bloomberg.com/news/2012-11-30/vast-pools-of-money-still-ignore-sustainable-investing.html
Types
There are two types: Short time orientationLong time orientation
Example: Short time orientation
The society values traditional methods.
Example: Long time orientation
The society values thrift and perseverance.
List of References
Demowaiyan. Retrieved on April 10, 2013, from http://www.demowaiyan.org/2013/03/blog-post_21.html
Douglas S. W. (2013). Leveraging Hofstede’s Cultural Dimensions Theory to Improve the Quality of Information Operations. Retrieved on June 25, 2013, from http://smallwarsjournal.com/jrnl/art/leveraging- hofstede%E2%80%99s-cultural-dimensions-theory-to-improve-the-quality-of-information-oper
Hofstede's Cultural Dimensions. Understanding Workplace Values Around the World. Retrieved on June 25, 2013, from http://www.mindtools.com/pages/article/newLDR_66.htm
Weeklyeleven. Retrieved on June 1, 2013, from http://www.weeklyeleven.com/local/mandalay-news-and-local/
By: Soe Moe Tun (111100119)Under Graduate Studies Program (Computer Science)Albukhary International University, Malaysia.