Download - Cross platform facebook app dev
FACEBOOK EMBRACES X-PLATFORMJUNE 2012
Facebook push x-platform
Facebook have recently announced a raft of new measures to support x-platform developmentReleased just before the recent IPO, the new stance reflects: 1. A huge growth in mobile use of the platform2. An under-exploited revenue stream3. A need for a better mobile UX
Growth of Facebook mobile
• Facebook users spend more time on mobile (app or mobile web) – 7.5 hours1
• 425m mobile users5
• Ads have arrived2,3
• Facebook PMD support4
Growth of global mobile
1. 5.9bn mobiles globally (87%)
2. 1.2bn mobile web users
3. 2x mobile web to fixed broadband users
2007 2011 20150
1020304050607080
DesktopMobile
4. Mobile web to overtake desktop in 2 years!
Benefits for brands
1. Distribution through mobile– Links to installed native apps or App stores
2. Sharing loop offers seamless experience – Users not ‘disconnected’ and shown the Info page!
3. Enabling connections - more than the sum of its parts
Distribution through mobileSimilar features on mobile:
– Send a request– Post to News Feed / Wall– Open Graph– Like button (mobile web only)
Links directly to – native iOS/Android apps– App Store / Android Marketplace– Mobile web site
Sharing loop – desktop only
Desktop app used
Desktop storyDesktop newsfeed
Desktop app
visited
Desktop app used
Desktop story
Desktop newsfee
d
Desktop app
visited
Mobile app used
Mobile storyMobile
newsfeed
Mobile app visited
Sharing loop – desktop & mobile4 times the connections
Enabling connections
From To
Enabling connections
From To
Summary – why add mobile?
1. It’s what the user expects2. Improved virality3. Mobile is the future!
References1. http://
www.comscore.com/Press_Events/Press_Releases/2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior
2. http://venturebeat.com/2012/02/29/facebooks-mobile-ads/3. http://
profit.ndtv.com/News/Article/facebook-struggles-to-convert-900m-users-into-advertising-dollars-survey-305563
4. http://www.insidefacebook.com/2012/06/13/developers-can-now-find-out-what-devices-users-have-to-better-tailor-app-content/
5. http://techcrunch.com/2012/02/01/facebook-has-425-million-mobile-monthly-active-users-up-from-350-million-in-september/
6. http://econsultancy.com/uk/blog/10139-10-more-mind-blowing-mobile-infographics?utm_medium=email&utm_source=daily_pulse
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