MAURICELOMBOY 209.915.3969 mau.lomboy@gmail.com

FASHION MARKETERCOPYWRITERHEAD BLOG EDITOR

fashion marketer . copywriter . head blog editor

VSTHEORY

My portfolio showcases projects that share my curiosity for fashion and the pleasures I take in writing . With childlike enthusiasm, marketing savvy, and an overdose of daydreams, I’ve compiled my most memorable projects into a single collection. The first section in my portfolio is titled, Practice, which encloses actual work taken from relevant internship experiences. Such works present my professional contributions in copywriting and blog editing for a Bay Area fashion startup company.

The second section, Theory, includes two contrasting works for menswear.

Enjoy my collection.

Maurice Lomboy

EDITO

R’S N

OTE

INNERVIEW

PRACTICE

This section includes a compilation of real and revised industry content.

Works shown in Practice are not hypothetically presented.

Rather, they are tested for

profitable measure in real time.

PRACTICE

ABOUTA New Chanel Handbag for under $10? Yes, on

Our vision at oohilove is to redefine the concept of affordable luxury. We are a new and exciting online auction where fashionistas can obtain newly released luxury designer accessories at a fraction of retail cost. Since these hand-selected handbags and accessories are highly sought after, they are rarely discounted in today’s market. Oohilove provides its members with the unique and fun opportunity to save up to 95% off retail and showcase only the most reputable and coveted brands including Chanel, Gucci and Louis Vuitton.

oohilove was started by Stanford MBA graduates and our team comprises fashion, retail, marketing and technology professionals. Prior to Oohilove, we have made an impact at Stella McCartney, Prada, eBay, McKinsey & Co, JP Morgan, Accenture, as well as at our own business startups. But most importantly, we all love and live fashion.

oohilove is BBB accredited business and is located in Mountain View, California.

- oohilove.com

“

”

ROLE Head Blog Editor

Write and edit innovative fashion/beauty content, create tasteful graphics for each blog entry, recruit/manage a team of contributing editors to strengthen Oohilove’s fanbase.

VIEWEnjoy the latest articles posted under Oohilove M at blog.oohilove.com

Blog Editing for

<http://blog.oohilove.com/>

CONTRIBUTION

FEATUREDSerene Mess 7.25.2010Summer’s Edge 6.23.2010 Fall Extremes 9.27.2010

BLOGS

Posted on June 23, 2010Written by Oohilove M

What happens when we combine the heat of summer with edge and sex appeal? I thought of Alexander Wang – his most recent collection was equally sporty and sassy – lace, and two ofOohilove’s hottest must-haves: the Marc By Marc Jacobs Hobo and the Ray-Ban Lilac Wayfarer. This impression came to mind … ; )

Summer’s Edge

Bag of the Moment

B

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GR

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The serene mess of watercolor and hand dyed artwork creates harmony on fabrics. I came across Anica Boutique in San Francisco, which features a limited edition collection from designer, Shabd Simon-Alexander. Shabd’s craftsmanship and innovative technique drew me into a growing trend that I wanted to explore. This season, the direction of prints, textiles and some of the most tasteful fashion trends take inspiration from the soft palette of watercolor art. Summer’s hot and sweltering heat is juxtaposed by a light and refreshing visual aesthetic. From the runways of Brazil to popular American retailers, the blending effect of hand dyed pieces, tie-dyed and washed out hues on crumpled organzas, breezy silks and laundered cotton makes a big splash. Tie-Dye is in, – okay, sure. That makes sense – after all, my friend just gifted me a citrusy green tie-dye shirt that she designed in class. But there’s a slight message behind this trend. Soft watercolors and dyes drenching fabrics are a statement of visual disorder – in whichever way you interpret it – and the calm sense of awe that follows after a crash. In this case, it’s about the serene collision of colors on a cocktail dress, a blouse or on your favorite swimwear. The hand dyeing process is a bit chaotic, but when it’s all done, we take a moment to stare silently at the effects in complete awe. The natural bleed of dyes on the fabric canvas creates a unique composition of chance, design and balance.

Serene MessPosted on July 25, 2010Written by Oohilove M

Fall Extremes Issey Miyake reintroduces body binding knitwear and sharp design techniques that hint at geometric balance – he did take inspiration from mathematician William Thurston’s approach to topology. Bright pastel knit tubing intertwined to form an abstract interpretation of sweaters is paired with loosely ruched leggings so that draperyfunctions in an opposite direction against itstraditional role – to flatter a woman’s body. Volume is artistically reassigned to suit comfort and to defy conventions of beauty that slimming proportions vaguely imply. Brilliant.

On the inverted scale of the color spectrum is the ghastly visage of Comme des Garcons’ fall collection, in which the only colors present are limited within the stark contrast of black and white on extremely minimal and severe clothing. This collection comments on defiance, ugly – you know, the kind of ugly that’s so grotesque, it’s beautiful – and consequently, impenetrable design. Kawakubo, the genius behind Comme des Garcons, confounds her audience with disturbing details. Coiled sections of interior padding formed around the hips and waist are perhaps a raw reference to human guts. Effing horrific and innovative.

Enjoy the videos and stay tuned for the next article, which aims to replicate the three designers’ conceptual looks with an everyday ease. You can rock these styles effortlessly into yourwardrobe with classic accessories found at Oohilove without looking overdone and victimized. Remember, too much of a good thing is a bad thing.

Posted on September 27, 2010Written by Oohilove M

The focus on autumn fashion trends takes a shift in perspective from the apparent beauty we notice most in this season. With the beautiful comes the more aesthetically challenging or seemingly ugly – without the objective examination it respectfully demands – creations that affirm its own beauty, brilliance and innovation. On this thought, Vivienne Westwood, Comme des Garçons and Issey Miyake take irrepressible twists and turns in their fall 2010 runway shows and deliver breathtaking collections that leave us with memories – good and bad – and with a valid suspicion of fashion’s unpredictable nature. Vivienne Westwood, British couturier, shows us a retrospective of fallen aristocracy that somehow preserves its high class taste. The sloppiness is still arguably sovereign as the homely – yet refined – jackets, blouses, dresses and loosely draped knits reveal Westwood’s iconic punk, anti-establishment sensibility. This collection is a showstopper for the rebellious debutante. Beautiful.

ARCHIVE of

May June July2010

Spring’s Nude Obsession Bidding on (Oohi)love Summer’s Edge Serene Mess

April

ARTICLES

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August September October

Boyish Charm Fall Extremes Pristine Pearls

mentioned increased blog visibilitygrowth dataetc.

November December January 2011

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Black Friday Deals Traveling for the Holidays H&M Launch

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COPYWRITING for

Wrote product copy for Louis Vuitton handbags to increase sales and Oohilove’s site traffic.

<http://www.oohilove.com/categories/view/Louis_Vuitton>

ROLE Copywriting Intern

CONTRIBUTION

VIEW

COPYWRITING for

PRODUCT COPYThe feminine city trekker will adore the Odéon in Monogram canvas because it offers versatility with a modern appeal. The Odéon can be carried around the shoulder or across the body to fully accommodate the fun loving and fast paced woman.

LOUIS VUITTONODEON (MONOGRAM PM)

The Tivoli makes a special treat for the fashionable moms and single ladies. Or if you simply want to make your Sunday’s best even better, we still suggest our tasteful Tivoli bag. Tivoli’s well rounded shape and pleated Monogram canvas compliments any look.

The Louis Vuitton Galliera exudes a body friendly style for the confident woman. Its soft, lightweight Monogram canvas and adjustable leather shoulder strap provide comfort in various occasions.

COVETED HANDBAGS

LOUIS VUITTONGALLIERA (MONOGRAM)

LOUIS VUITTONTIVOLI GM

The Artsy MM embodies understated bohemian style. Louis Vuitton’s iconic and divinely supple Monogram canvas is enhanced by rich golden metallic hardware and an exquisite handcrafted leather handle.

LOUIS VUITTONARTSY MM

LOUIS VUITTONNEVERFULL (AZUR MM)

The Louis Vuitton Neverfull never fails, thanks to its clever side laces. Loosen the leather strings and the Neverfull becomes a multipurpose tote, tighten it and the bag becomes irresistible arm candy. The Neverfull’s adaptable style is perfect for cruising in town or looking chic in the city.

It’s not OK to flash people, but it’s a fun exception with the Emilie. Women with an eye for fashion can enjoy its shock of color (available in blue, red, and green) leather hidden under the subtle Monogram canvas. The Emilie is a playful spin on a Louis Vuitton must-have.

We love the Zippy, a youthful choice for a wallet with multiple compartments. The all-round zip closure gives the Zippy an on-the-go look and feel that is equally effortless and elegant.

& CHERISHED WALLETS COIN PURSES

LOUIS VUITTONZIPPY WALLET (MONOGRAM)

LOUIS VUITTONEMILIE WALLET (RED)

“ Maurice is a solid copywriter. His work is very relevant to the market it is written for, engaging, and a pleasure to read. He also has great creativity for much of the Photoshop visuals he presented in the blog.

Most importantly, he revamped our blog to more than double our traffic and has strong leadership skills.

Christopher Couhault,Cofounder & CEO of Oohilove

”

THEORYThis section concludes my portfolio with

realistically imagined work.

Works shown in Theory are hypothetically presented.

Believable? You decide.Modern with a twist?

Hands down - YES.

INNERVIEW “ The way he dresses reflects the way he lives. His style reveals his point-of-view as a modern man. His clothes aren’t worn to conceal his flaws. They are intended to imbue his life with a real, no nonsense kind of self confidence.

Maurice Lomboy Founder & CEO of INNERVIEW

”

Innerview is a modern boutique which sets the bar for men’s fashion in San Francisco. Unlike our rivals, we ugrade the standards for men’s shopping by offering classic menswear with a modern edge.

Shopping should be a memorable experience rather than a quick in and out. At Innerview, our team of fashion experts provides a comfortable ambiance and promotes personal styles for confident men at the forefront of their careers.

Innerview’s commitment to style guides our clients through a creative process that makes shopping fun for men.

missionInnerview is a leading menswear boutique located in the fresh-faced neighborhood of casual luxury: San Francisco’s Marina District. We are dedicated to providing influentialprofessionals in the Bay Area with timeless apparel, merchandise and classic styles that have a modern sensibility.

Innerview partners with socially responsible manufacturers to create our private label, VYOU. Our highest aim is to build our community on stable grounds. We champion our man’s confidence and inner view of himself through exceptional customer care, product quality, and the personal success of our employees and clients alike.

RETAIL

+ sex / male

+ age / 25 - 50 years

+ sexual orientation / inclusive

+ education / bachelor’s degree or higher

+ ethnicity / inclusive

+ religion / inclusive

+ economic status / upper-middle class

+ political views / liberal

+ location / urban

+ status / single, dating, married, or divorced

+ annual income / $60,000+

+ industry / professional in any field

CONCEPT

attends social networking events +

socializes with colleagues during happy hour +

travels often for his profession and pleasure +

exercises daily with buddies at the gym +

maintains image and fitness +

enjoys outdoor hobbies such as hiking, sailing, and + strolling at the park with his significant other +

dines often for brunch and dinner +

drives luxury vehicle +

prefers classics over trends +

shops at destination stores +

seeks ways to update his personal style +

+ attends social networking events

+ socializes with colleagues during happy hour

+ travels often for his profession and pleasure

+ exercises daily with buddies at the gym

+ maintains image and fitness

+ enjoys outdoor hobbies such as hiking, sailing, and strolling at the park with his significant other

+ dines often for brunch and dinner

+ drives luxury vehicle

+ prefers classics over trends

+ shops at destination stores

+ seeks ways to update his personal style

Innerview carries the perfect mix of professional menswear for the modern man. Paying close attention to detail and balance, his suits are traditional, yet updated. He seeks high quality clothing that is business appropriate, which he can wear comfortably from the office to happy hour at this favorite bar. Whether he’s dressed down for business or looking sharp in his formal wear, he owns a smooth mix of pieces in his wardrobe that keeps him looking his best.

Invitation only shopping just became more inviting. Innerview provides personal styling sessions that go hand-in-hand with our collections. For every purchase of $500, Innerview offers one tasteful hour of image consulting perfected with hors d’oeuvres and flowing champagne or his favorite beer. Styling sessions are scheduled according to the client’s availability. For every suit purchase of $2,000, Innerview provides up to two hours of styling. Innerview boutique will be merchandised accordingly to the client’s purchase history. Innerview’s image consulting is a personal service to our clients.

Our modern man understands the balance it takes to transition smoothly from day to evening like the autumn season, which is why we have selected nine essential pieces for Innerview’s privately owned label, VYOU. VYOU mirrors his daytime look and evening edge. These classics seamlessly transition from summer to fall just as the warm afternoons shift into the crisp and cooler nightlife of a professional, San Francisco native.

Innerview debuts the No Nonsense Nine Collection for Fall 2011. Inspired by the different fashion point-of-views of San Francisco’s diverse neighborhoods, the No Nonsense Nine is a straightforward collection of updated classics.

Want the professional office look? Go with the MONTGOMERY and top it off with the ELIS button up. The BRANNAN in navy is a statement of cool and uncomplicated.

Or, if you’re an indie CEO with casual style, the MISSION has your back. Wear it with the HAYES in plaid and a pair of HAIGHT denim and you’re ready to go.

BRANNAN

SOCIAL MEDIA

Innerview makes style easy. You’re a busy guy, so we’ll come to you. Whether you’re online, on the phone, or enjoying the morning news with a latte in one hand, Innerview’s social media lounge is open with just one slide of your finger on the other.

We speak six languages: men’s fashion, mobile application, Youtube, Facebook, Wordpress and yes, we’re fluent in Twitter too.

Don’t have time to browse? No big deal, your wardrobe has been selected. Just click the shop button and it’s ready for pick-up before happy hour. Relax, you’re covered in style. Always.

SOCIAL MEDIA

LOUNGE

MENSWEAR Creative Director /

Stylist

Photographer/Image Retoucher

Muse

Photographer /Image Retoucher

Muse

Maurice Lomboy

Ivette Benitez

Matthew Davis

MENSWEAR

MENSWEAR

STYLING

“I know there are some responses that may appear to be grammatically incorrect, but I worded them exactly as I meant them ...

Oh and please do not edit what I responded, even if my responses don’t make sense.

I hope to see you again soon,

”Matthew XX

UNEDITED

ML: What inspires you?

MD: I am inspired by difference, and the joy that is derived from people & nature, as well as the feeling itself. I am aslo inspired by people who speak their true minds without hesitation, who live freely and who share with the world their intrepretation of whatever it is they see.

ML: Why fashion?

MD: Clothing, because it speaks to me when I wear it. It, unlike a painting stays with me the entire day and elaborates my being. People who make a joke of it are lacking self adventures.

ML: Your outfits are performance pieces that embody a very bold character. Who is this character?

MD: This character is open-minded and is ever evolving.

ML: When was your life the most confusing ... blurry?

MD: Those moments come far too often, it is art that is always clear and that has helped balance me. Things for me become blurry when I see people who treat others poorly, especially when it comes to discrimination within youth.

INTERVIEW

ML: Any fashion heroes?

MD: Marchesa Luisa Casati, who aspired to be a living work of art.

ML: What should change in fashion?

MD: I would like to change the horrid attitude that has often become larger than the clothing itself.

ML: What ideas are most expressed through your style?

MD: Freedom, self-acceptance, and change.

ML: Does sexual identity give impetus to one’s style?

MD: I think it should, if it doesn’t, I hope there is another form of expression that, that being uses.

ML: Your point of view is ...

MD: Always open for whatever and never left, right, or even in the middle, unless it is.

ML: Thank you.