T
he I
nfo
rmati
on
Sch
ool at
the U
niv
ers
ity o
f W
ash
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ton Content Management:
Challenges and Strategies
Bob Boiko
UW iSchoolischool.washington.eduMetatorial Services Inc.
www.metatorial.com
T
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Sch
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Bob Boiko• Teacher
– iSchool, University of Washington– The iSchool CMS Curriculum– The iSchool CMS Evaluation Lab
• Author– CM Bible
• Consultant– Boeing, Motorola, Microsoft
• Founder– Chase Bobko– Metatorial Services
• Developer– Database and XML systems
T
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Sch
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Challenges
• A global retailer
• A Fortune 50 technology company
• A non profit portal
• A leading software manufacturer
• A public agency
T
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Sch
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A Global Retailer
• Lots of existing systems to integrate
• A major merger to accommodate
• Support for Corp and the stores
• Management confusion (document, content, asset)
• Need to prove ROI to get $
T
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Sch
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A Fortune 50 Technology Company
• Enormous diversity of authors
• No enterprise-wide organization
• Lots of existing implementations
• Ownership confusion (IT, Corp, Biz units)
• Need to distribute contribution and publishing
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Sch
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A Non Profit Portal
• Need to leverage capitol now against running expenses later
• Need to build comprehensive but extensible metadata model
• Have to convert and tag lots of initial content
• Have to envision, build and support true community
T
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Sch
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A Leading Software Manufacturer
• Lots of smart people with their own home grown systems
• Lots of outputs and needs for sharing
• Need to create an enterprise representation of content types and their structure
• Need to begin to drive not follow content creation
T
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Sch
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A Public Agency
• Funding by levy
• Just entering the digital age
• Competing siloed data initiatives
• Want an “Information Commons”
• Religious techies
T
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Sch
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the U
niv
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f W
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Strategies
• Business
• Content
• Process
• Technology
T
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Sch
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the U
niv
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ity o
f W
ash
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ton
Business
Know where you are at and where you are going
Base it on real business need
T
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Sch
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the U
niv
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f W
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ContentKnow your pain
Organize and standardize
T
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Sch
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the U
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ProcessPlan before you build before you plan again
Take an enterprise perspective
T
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Sch
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the U
niv
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f W
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ton
Technology
Move Content
Standardize Input and Output
T
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Sch
ool at
the U
niv
ers
ity o
f W
ash
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ton
First Ask
If I have:
• A clearly articulated approach
• With definite, measurable success criteria
• That clearly helps us meet our goals
• And does not cost to much
Will that be enough?
T
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Sch
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the U
niv
ers
ity o
f W
ash
ing
ton
Then Ask
Who needs what and how do they need it to help us meet our goals?
T
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Sch
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the U
niv
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f W
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ton
More Information
• iSchool.washington.edu– CMS Lab
– Connection Program
• www.metatorial.com– White papers, Presentations
– CM Poster
– CMS Planner
– Concept of the week
• Content Management Bible– Amazon.com
– Everything I know (almost)
– Online at metatorial.com
