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Challenges and Strategies

Bob Boiko

UW iSchoolischool.washington.eduMetatorial Services Inc.

www.metatorial.com

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Bob Boiko• Teacher

– iSchool, University of Washington– The iSchool CMS Curriculum– The iSchool CMS Evaluation Lab

• Author– CM Bible

• Consultant– Boeing, Motorola, Microsoft

• Founder– Chase Bobko– Metatorial Services

• Developer– Database and XML systems

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Challenges

• A global retailer

• A Fortune 50 technology company

• A non profit portal

• A leading software manufacturer

• A public agency

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A Global Retailer

• Lots of existing systems to integrate

• A major merger to accommodate

• Support for Corp and the stores

• Management confusion (document, content, asset)

• Need to prove ROI to get $

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A Fortune 50 Technology Company

• Enormous diversity of authors

• No enterprise-wide organization

• Lots of existing implementations

• Ownership confusion (IT, Corp, Biz units)

• Need to distribute contribution and publishing

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A Non Profit Portal

• Need to leverage capitol now against running expenses later

• Need to build comprehensive but extensible metadata model

• Have to convert and tag lots of initial content

• Have to envision, build and support true community

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A Leading Software Manufacturer

• Lots of smart people with their own home grown systems

• Lots of outputs and needs for sharing

• Need to create an enterprise representation of content types and their structure

• Need to begin to drive not follow content creation

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A Public Agency

• Funding by levy

• Just entering the digital age

• Competing siloed data initiatives

• Want an “Information Commons”

• Religious techies

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Strategies

• Business

• Content

• Process

• Technology

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Business

Know where you are at and where you are going

Base it on real business need

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ContentKnow your pain

Organize and standardize

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ProcessPlan before you build before you plan again

Take an enterprise perspective

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Technology

Move Content

Standardize Input and Output

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First Ask

If I have:

• A clearly articulated approach

• With definite, measurable success criteria

• That clearly helps us meet our goals

• And does not cost to much

Will that be enough?

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Then Ask

Who needs what and how do they need it to help us meet our goals?

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More Information

• iSchool.washington.edu– CMS Lab

– Connection Program

• www.metatorial.com– White papers, Presentations

– CM Poster

– CMS Planner

– Concept of the week

• Content Management Bible– Amazon.com

– Everything I know (almost)

– Online at metatorial.com