@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
It’s the BEST TIME EVER tostart a digital media company.
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
MOBILE
Social
BroadbandAmazon Web Services
Modern Publishing Tools
Google/Search
Smartphone Proliferation
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
There is a big UNTAPPED OPPORTUNITY in digital media.
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
Currently Tapped Revenue Streams:
1. Advertising
2. Subscription
3. Events
4. Licensing@BENJLERER
@THRILLISTMEDIA #DIGICRONUT
Let’s Look Closer:
1. Advertising2. Subscription
3. Events
4. Licensing
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
UNLIMITED INVENTORY
Digital Ad Inventory > Advertiser Demand
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
BRANDS ARE PUBLISHERS
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
Mass Reach / Direct Response SolutionsConsume Majority of Ad Dollars
ProgrammaticGoogle
Ad Networks
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
When Traditional Media worked, it didn’t have this problem
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
Advertising Spend:Online vs. Offline
(this will continue…)
2011 2012 2013 2014 2015 2016 20170
10
20
30
40
50
60
70
PrintDigital
Billions
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
Annual Revenue for Digital Publishers
Yearly Revenue0
20
40
60
80
100
120
LESS THAN$100 MILLION
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
A Challenge For Publishers to Overcome
PREMIUM
REMNANT inventory
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
Let’s Look Closer:
1. Advertising
2. Subscription3. Events
4. Licensing
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
Substantial Subscription Revenueis limited to very few publishers.
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
Let’s Look Closer:
1. Advertising
2. Subscription
3. Events4. Licensing
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
Let’s Look Closer:
1. Advertising
2. Subscription
3. Events
4. Licensing
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
There is a big UNTAPPED OPPORTUNITY in digital media.
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
COMMERCE!
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
We grew to be aDecent-Sized business
01,000,0002,000,0003,000,0004,000,0005,000,0006,000,0007,000,0008,000,0009,000,000
2006 2007 2008 20092005@BENJLERER
@THRILLISTMEDIA #DIGICRONUT
“Streetwear's bold styles and outlandish patterns either grab you immediately or they don't – no one's ambivalent about a Playa's Club gold-studded teal sleeveless hoodie. Make the call and move on, with Jack Threads.”
Thrillist Boston – October 9, 2008
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
READERS
BUYERS
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
Huge Increase in Lifetime Value
Shitloadof Value
No Value@BENJLERER
@THRILLISTMEDIA #DIGICRONUT
80% commerce
20% advertising
Massive Commerce Business
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
We DON’T have this problem
PREMIUM
REMNANT inventory NATIVE commerce
PREMIUM
Typical DigitalPublisher
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
$100M+EXPECTED 2014 SALES
2M+PACKAGES TO BE SHIPPED IN 2014
Source: Internal
Huge Increase in Lifetime Value
$3-$20Premium Brand
RPM
$100+Thrillist Media
RPM
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
Yearly Revenue0
20
40
60
80
100
120
LESS THAN$100 MILLIONMORE THAN
$100 MILLION
Annual Revenue for Digital Publishers
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
The Kicker:Understanding purchasing behaviorsalso makes for a better ad product
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
1M+Credit Cards
on File
7M+Logged In
Users
2M+Packages to beShipped in 2014
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
There is a big UNTAPPED OPPORTUNITY in digital media.
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
You can do it!
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
You can do it!
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
You can do it!
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT
Thank You.You are my ONLY friends.
@BENJLERER @THRILLISTMEDIA
#DIGICRONUT