Consumerprints cosmetics

and colors on demand

Appsends color

matching code to 3D printer

Consumer sees color that resonates with personal style

Consumercaptures color

sample via mobile app

Consumer adds ingredients

and color combinations

Company tailors offerings and monetizes

insights

Third-partydelivers order

directly to consumer

Companyaggregates

engagements, tracks trends in real-timeConsumer

orders more ingredients and

pays via mobile app

Consumer-Driven Digital Enterprise

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70% 55%

Move From Carts to HeartsConsumers don’t want to be sold to or influenced. They want to be inspired, guided, and educated, with outcomes like joy, comfort, security, and control.

Companies must create value in a digital world where the consumer is in charge and wants personalized experiences.

A Cosmetics Makeover in the Digital EconomyTechnology-driven players are disrupting home and personal care, offering entirely new choices to consumers while fundamentally redefining consumer perceptions and experiences.

Consumers “very satisfied” when their needs are met over three or more touch points1

Consumers who conduct product research that uses technology2

37% Consumers who use mobile apps to help them shop2

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Sources:1 "From Moments to Journeys: A Paradigm Shift in Customer Experience Excellence," McKinsey & Company, May 2013 http://www.mckinseyonmarketingandsales.com/from-moments-to-journeys-a-paradigm-shift-in-customer-experience-excellence2 "The 2015 American Pantry Study: The Call to Re-connect with Consumers," Deloitte, June 2015 http://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-2015-american-pantry-study.pdf