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Page 1: Connected commuter motoring

Motoring

• A third of commuters have 2+ cars in the household

• Almost half (47%) use their car daily to get to the station

• 1 in 3 purchased their last car new

• Over half (52%) regularly see car advertisements on posters or billboards

• They are more likely to notice car ads on billboards than in any press

• Premium brands such as BMW and Audi rank highly amongst commuters

• 2 in 3 commuters take only 3 months after their first thought to purchase a car

• Fuel efficiency and the look or design of a car are key deciding factors

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