Download - Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008
![Page 1: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/1.jpg)
Communicating Benefits Outside Your Generational Comfort Zone
ISCEBS WebinarAugust 21, 2008
![Page 2: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/2.jpg)
A Looming Disconnect
• Increasingly complex benefit responsibility for employees
• Multiple generations in the workforce• Wider use of “new media”
![Page 3: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/3.jpg)
Choosing Benefits
![Page 4: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/4.jpg)
Jennifer Newperson
• 25 year old single new hire• Full time• $36,000 salary• Next 30 days, choose all benefits
![Page 5: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/5.jpg)
Between now and the end of the next 30 days, what benefit choices would she need to make at your organization?
• Health insurance coverage
• Dental coverage• Flexible spending
account participation• Dependent care
spending account participation
• Health savings account participation
• Retirement plan participation
• Retirement plans and investment choices
• Vacation buy or sell• Life insurance• Disability coverage• Voluntary benefits
![Page 6: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/6.jpg)
Complex Decisions
• Which medical plan? • $$ now and later?• FSA/HSA/HRA?• Save a % of pay for retirement? How much
is that?• What investment funds to select?• Can I buy more vacation?• Do I have the right life insurance?• Do I have to have disability benefits?• Am I ever going to have fun again?
![Page 7: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/7.jpg)
Difficult Financial Concepts
• Net pay• Cash flow• Pre tax• Investment fund types• Tax bracket• Eligible claims• Year end carryover• Deductible• Reasonable & customary fees
![Page 8: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/8.jpg)
Now Jennifer again, where will she get information about your benefits?Check off sources of information at your organization.
• Meetings
• Brochures
• Newsletters
• Internal benefits website
• Vendor decision tools
• Posters
• E-mails
• Vendor websites
• Flyers
• C. D.'s
• Tutorials
• Videos
• Newspapers
• Blogs
• Podcasts
• FAQ Wiki
![Page 9: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/9.jpg)
Four Generations in Workforce
![Page 10: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/10.jpg)
www.boomerproject.com
![Page 11: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/11.jpg)
Who We AreWho We Are
Generational Values
Generational Values
Defining Events
Defining Events
![Page 12: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/12.jpg)
Conformists, conservative
s
Conformists, conservative
s
Generational ValuesDedication and Sacrifice
Hard workPatience
Respect for authorityDuty before pleasure
Honor
Generational ValuesDedication and Sacrifice
Hard workPatience
Respect for authorityDuty before pleasure
Honor
Silent Generation
Defining Events
Great Depression
The New Deal
WWII
Defining Events
Great Depression
The New Deal
WWII
![Page 13: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/13.jpg)
DrivenSoul
Searchers
DrivenSoul
Searchers
Generational ValuesPersonal gratification
EntitlementControl
Won’t Accept the Status Quo
Work Ethic
Generational ValuesPersonal gratification
EntitlementControl
Won’t Accept the Status Quo
Work Ethic
Boomers
Defining EventsProsperity
Children in spotlightTV
SuburbiaAssassinations
VietnamCivil RightsCold War
Women’s liberation
Defining EventsProsperity
Children in spotlightTV
SuburbiaAssassinations
VietnamCivil RightsCold War
Women’s liberation
![Page 14: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/14.jpg)
Risk-takersSkeptical
Focus on job, not hours
Risk-takersSkeptical
Focus on job, not hours
Generational ValuesTechnosavvyThink GloballySelf-reliance
DiversityPragmatic
Generational ValuesTechnosavvyThink GloballySelf-reliance
DiversityPragmatic
Generation X
Defining EventsWatergate
Single parentsLatchkey kids
MTVAIDs
ComputersChallengerGlasnost
Berlin Wall
Defining EventsWatergate
Single parentsLatchkey kids
MTVAIDs
ComputersChallengerGlasnost
Berlin Wall
![Page 15: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/15.jpg)
OptimisticCo-dependent
Tenacious
OptimisticCo-dependent
Tenacious
Generational ValuesConfidence plus
Civic dutyAchievementStreet smarts
Multi-tasking on steroidsFearless
Generational ValuesConfidence plus
Civic dutyAchievementStreet smarts
Multi-tasking on steroidsFearless
Millennials
Defining EventsInternet Chat
School violenceOver-involved
parentingMulti-culturalism
World Trade Center attacks
Gulf WarIraq
Defining EventsInternet Chat
School violenceOver-involved
parentingMulti-culturalism
World Trade Center attacks
Gulf WarIraq
![Page 16: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/16.jpg)
Four Generations = Different Preferences
• Silent Generation• Baby Boomers• Gen X• Millennials
![Page 17: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/17.jpg)
Everyone is in information overload!
![Page 18: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/18.jpg)
Silent Generation:Information in Print World
• Newspapers• Magazines• Books• Meetings• Television • Radio • Telephone• Internet
![Page 19: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/19.jpg)
Boomers: Information in Age of Aquarius
• Newspapers• Television• Meetings• Books• Radio• Peers• Internet
![Page 20: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/20.jpg)
Generation X: Information in Digital World
• Internet • Blogs• Emails• Wikis• Podcasts• Videos• Print• Meetings
![Page 21: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/21.jpg)
Millennials: Information in New Media World
• Text Messages• Wikis• Blogs• Internet sites• Videos• Podcasts• Online communities• Emails
![Page 22: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/22.jpg)
New Media
• Technology based
• Mobile• Interactive• User-generated
• Wireless• Peer to Peer• Ultrahigh Speed• Instantaneous
Response
![Page 23: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/23.jpg)
New Media
• Blogs
• Podcasts– Sound
• Text Messaging Networks
• Online Communities
• Wikis
• Mashups
• mymoneyblog
• Vault
• ITunes– NPR rebroadcast
• Otair
• Omnilert
• Wesabe
• Wikipedia
• Mapdango
![Page 24: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/24.jpg)
New Media
• www.mint.com• www.mymoneyblog.com• www.cleverdude.com• www.choate.com• www.abcnews.go.com• www.wikipedia.com• www.mapdango.com• www.metacafe.com
![Page 25: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/25.jpg)
What “new media” sources of benefits information are available at your organization?
• Wiki's
• Blogs
• Podcasts
• Interactive discussion rooms
• Text message announcements
• Online communities
• Online mentoring
• Cell phone alerts
• Interactive personalized websites
• Internal search engines
![Page 26: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/26.jpg)
Where to go from here??
![Page 27: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/27.jpg)
Blocking & Tackling
• Who’s your audience?• What’s your message?• What behavior needs to occur?• What does the audience pay attention to?• What media is available?• Timing?• Budget?
![Page 28: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/28.jpg)
Back to Jennifer New Hire
• What are her likely preferred sources of information?
• What does she need to decide?• What does she need to know from
your organization to do that?• What information’s available?• What can be added?• What can be developed?
![Page 29: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/29.jpg)
Questions?
![Page 30: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/30.jpg)
Additional Resources
• www.28media.com– Sharif Ewees
• Global web tools– Debbie Slappey – Mercer – Michael Rudnick – Watson Wyatt
• Southeastern Institute Of Research• www.technorati.com/business/• http://37signals.com/• http://en.wikiversity.org/wiki/Web_2.0#Wikis
![Page 31: Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008](https://reader030.vdocuments.site/reader030/viewer/2022032708/56649e5e5503460f94b5773f/html5/thumbnails/31.jpg)
Communicating Benefits Outside Your Generational Comfort Zone
Jackie P. Jackson804-864-1925jpjackson@jackconsultingllc.comwww.jackconsultingllc.com