IBM Commerce InsightsInforming the Business with In-Context Actionable Insights

Oliviais the lead Merchandiser for the

Women’s Wear category.

“I spend a lot of time taking manual actions, when I could be driving more sales by thinking strategically about my category”

Meet Our Business User

• Knows her competition

• Knows what’s in style

• Digitally connected

• Very social

She lacks the ability

to take immediate

action without

switching between

systems and tools

She spends

unproductive time

compiling information

about her products

and categories from

internal and external

sources

She lacks relevant

data and insights

together in a single

place where she

can become better

informed to make

decisions

She struggles with

contextual visibility

into business

metrics, inhibiting her

ability to respond

quickly to revenue

opportunities

Olivia Lacks Insightneeded to efficiently & effectively manage the customer experience and drive business results

IBM Commerce InsightsGives Merchandisers the tools needed to engage

customers and optimize their business

Pinpoint underperforming products or categories

Commerce Insights Helps merchandisers make better, more informed decisions

In-context business and customer data

Commerce InsightsHelps optimize business performance and execution of

merchandising tactics

Take direct action based on real-time information and analysis

IBM Commerce Insights