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5-STEP GUIDE FOR TWITTER EVENT PROMOTION
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5-Step Guide for Twitter Event Promotion: #1
One of the first steps to event promotion on social
(beginning months prior) is connecting and engaging with
thoughts leaders that are involved in the event in some
aspect (attending, speaking, or related white paper authors).
Start engaging with them on twitter before and during the
event!
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5-Step Guide for Twitter Event Promotion: #2
Use the event hash tag for every post – this helps connect
you will ALL of the attendees! And use
www.hashtracking.com for useful data on the event hash tag.
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5-Step Guide for Twitter Event Promotion: #3
You want to begin tweeting about the event at least two
weeks prior and then throughout the event you should have
many tweets every day (you can’t have too many). People at
the event should be empowered to tweet live information as
well. Begin monitoring the event hashtag, event handle, and
event name before the event to help with this.
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5-Step Guide for Twitter Event Promotion: #4
You should have conversations at the event – engage with
others that are tweeting at the event (the event hash tag is
useful for this). Create catchy Tweets that refer to the event’s
highlights. Mention some of the influencers, and the event
hash tag, of course. This encourages responses, sharing and
interaction.
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5-Step Guide for Twitter Event Promotion: #5
Other ideas for tweets include – event countdowns, tease
highlights, maps, ask questions! Make sure to create some
great graphics that can be attached to each tweet at the
event (tweets with images get way more engagement). You
can store these on your phone prior to the event to make
them easy to access for live tweets!