Download - Co op and rural markets
![Page 1: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/1.jpg)
Co-Op and Rural MarketsOrpat Solar Lamps
![Page 2: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/2.jpg)
INDEX• Introduction• History• Different product
of the company• Competitors• Orpat solar lamps• Marketing Mix• STP• Consumer profile• Research Objective
•Questionnaire & Analysis•Bibliography
![Page 3: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/3.jpg)
Introduction
ORPAT is a group of companies based in the state of Gujarat, India with its wide
national and international presence. The company is involved in manufacturing a wide range of well diversified products.
ORPAT, with its continuous endeavors to strive for high precision premium class products has developed a state of art
manufacturing plant with its strong R&D team, continuously involved in achieving innovations for its products and process.
![Page 4: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/4.jpg)
History• The corporate has a strong credence in
delivering values in terms of innovation and excellence to the world with absolute devotion and pledge at the other end from the team ORPAT.
• The man behind the success story SHRI ODHAVJIBHAI R. PATEL started the group with a small team and limited offerings which today is a well branded corporate having a huge human capital of more than 3000 people and a wide range of product portfolio with maximum dot presence in Indian and global map.
• ORPAT today has around 450 depot and 50000 retailers to reach Indian market and has successfully attained reach over 45 countries across the globe.
![Page 5: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/5.jpg)
Different products of the company
![Page 6: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/6.jpg)
Competitors
![Page 7: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/7.jpg)
Product
Orpat Solar Lamps
![Page 8: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/8.jpg)
Orpat Solar lamps
Advantages :-• CFL Bulb supported• Less Expensive• Reduces Air Pollution• Saves Energy• Eco-friendly• Natural and Renewable• Improves Fire reduction
![Page 9: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/9.jpg)
![Page 10: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/10.jpg)
Product
ORPAT- SOLAR LAMPS
Price: 1699/-
![Page 11: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/11.jpg)
PlaceDistrict, Rajasthan: Sirohi Pali Jalore Sikar Jaisalmer Barmer Udaipur Jaipur Nagaur Pratapgadh Ajmer Chittorgarh Bikaner
![Page 12: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/12.jpg)
PromotionPanchayat Demonstration
![Page 13: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/13.jpg)
Government Support Work.
![Page 14: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/14.jpg)
Segmentation• Segmentation means grouping consumers
by some criteria such that those within a group will respond similarly to a marketing action and those in a different group will respond differently.
• Segmentation are divided into 4 groups:-Geographic Segmentation:-Demographic Segmentation:-a. Gender:-b. Age:-c. Income:-d. Qualification:-
![Page 15: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/15.jpg)
Psychographic Segmentation :- Personality LifestyleBehavioural Segmentation:- Benefits:- Savings of money, Gas, Kerosene,
electricity and more brightness with good dependability.
![Page 16: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/16.jpg)
Targeting
Rural Area People
UNIQUE SELLING Proposition(usp):-“Roshan kare aap ka jaahan”
![Page 17: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/17.jpg)
POSITIONING
• Ways to position the brand in the market:-
1. Using the specific product feature
2. Positioning by price and quality3. Positioning by user category
![Page 18: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/18.jpg)
Consumer Profile
The rural consumer shows some distinctive characteristics which make them different from urban customers. They differ from urban consumers in the following ways:-
1. Educational Profile2. Low income levels3. Occupation 4. Opinion Leaders5. Value for money
![Page 19: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/19.jpg)
Research Objective
To Save GasTo Save KeroseneTo Save ElectricityTo Save Money
INFLATION
![Page 20: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/20.jpg)
Questionnaire And Analysis
1. Is there load shedding problem in your village?
ANALYSIS
YESNO
![Page 21: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/21.jpg)
2.What time does the power goes off?• Morning• Afternoon• Evening• Night
Analysis
MorningAfternoonEveningNight1
4 5
![Page 22: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/22.jpg)
3.What problems are faced by you when power goes off?
Analysis
STUDY PROBLEMS FOR CHILDRENSTUDY & OTHER HOUSE WORK PROBLEMS
2
8
![Page 23: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/23.jpg)
4.What alternative do you use ?• Candle• Emergency light• Torch• Gas
ANALYSIS
GAS/KEROSENE LAMPSTORCHCANDLE
10%
70%
20%
![Page 24: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/24.jpg)
5.What cost does it incure in Gas lamps?
Analysis:-Rs.1500 lamp Rs.345 gas refill and Rs.14 for burnerBurner had to be changed after every 3-4 weeks.
![Page 25: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/25.jpg)
6.How long the gas refill lasts?
Analysis
6-7 Weeks5-8 weeks2 months
![Page 26: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/26.jpg)
7. Is it Difficult to manage Load Shedding?• Yes• No
Analysis
YESNO100%
![Page 27: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/27.jpg)
8.Energy saving is necessary?• Strongly Agree• Strongly Disagree• Somewhat agree• Somewhat Disagree
Analysis
YES / HANO / NA
![Page 28: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/28.jpg)
9. Would you use a lamp with Solar Power which does not require refilling of gas and kerosene and other costs?• Yes• No
Analysis
YES / HANO / NA
9
1
![Page 29: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/29.jpg)
![Page 30: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/30.jpg)
![Page 31: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/31.jpg)
![Page 32: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/32.jpg)
CONCLUSION
![Page 33: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/33.jpg)
GO Green With Orpat
Save ElectricityElectricity BillMining and DrillingBurningHealth.
Save Gas and Kerosene
![Page 34: Co op and rural markets](https://reader035.vdocuments.site/reader035/viewer/2022081414/54ba47664a795906528b4579/html5/thumbnails/34.jpg)
By….Rahul Dave