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Enabling the next technology revolution, today
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ABOUT CLOUDFX
ABOUT CLOUDFX
CONTENTS
CONTENTS
Click on the arrow at the top o each page to take you back to the contents
CLOUDFX SERVICE OFFERING2
WHY CLOUDFX3
ABOUT CLOUDFX1
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CloudFX is a strategic Virtualization and Cloud solutions frm, transorming business through
the promise o technology. Gaining a world-class reputation or our advisory and execution
services, we transorm customers by re-architecting their entire IT Inrastructure, streamlining
IT operational management process and providing advanced Cloud service management, automation
and integration services.
THE CLOUDFX OVERVIEWINTRODUCING CLOUDFX
CLOUDFX 3
CloudFX launched onto the Asia Pacifc market in 2009 with a very clear vision: to set the global
standard o excellence or delivering on the promise o technology. Since inception, we have
established a world-class reputation without peer in the art o simpliying the process o
technology and business transormation.
Since 2009, we have worked with hundreds o
leading enterprise businesses in this region to
take the complexity out o Virtualization and
Cloud technology transormation. We deliver a
customized, low-risk and cost-eective solution
every time, and our ocus is 100 percent on
delivering results.
Right now, enterprises around the region have
identied the advantages o moving to a Cloud
model, but there remain many unanswered
questions around security, cost, unctionality and
more. The vendor message can be conusing, and
the most ecient path is not apparent to many
CIOs. Cloud FX is the answer to this common
challenge.
Technology is changing rapidly and CloudFX
helps customers to make sense o and harness
these changes. Enterprises require independent,
objective advice, and a plan that takes them
through a successul transormation to the Cloud.
CloudFX dened the technology journey your
organization must make to harness the true
power o Cloud technology and we align it with
your goals.
All o our customers start at the same point
they have taken a traditional approach to IT and
it has grown over time. But there has been no
central strategy, as such, IT eciencies have been
impacted and much o it exists in disparate silos.
THE CLOUDFX OVERVIEW
CLOUDFX 2
CloudFX is completely vendor neutral, and we work
with customers to take the complexity out o IT
delivering a customized, low-risk and cost-eective
solution positioning Virtualization and Cloud
technology as the central driving orce o business.
We believe technology transormation is a journey,
and CloudFX is the gateway to its promise.
Proud o our deeply experienced international team,
we collaborate with customers and partners all over
Asia Pacic and deliver what we say we will totransorm our clients business through technology.
With our regional headquarters in Singapore,
CloudFX is rapidly expanding to better serve our
customers and partner network, which includes all
Tier One technology vendors. Founded in 2009, we
have worked with and virtualized most o the leading
nancial and telecom companies in this region.
CloudFX is positioning our
customers for global leadership
by transforming their
businesses, utilizing the most
innovative Cloud technology
solutions available
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CloudFX is a strategic global technology
advisory rm, executing on the uture
promise o Cloud computing as the core
driver o business, today
We have established a world class
reputation or our advisory and
architectural, design and execution
services, transorming customers into
Cloud-empowered enterprises that harness
technology as the central driving orce
o business
We collaborate with customers and partners
all over the world and deliver what we say
we will to metamorphose your business
through technology
CloudFX is positioning our customers
or global leadership by transorming their
businesses, utilizing the most innovative
Cloud technology solutions available, and
were doing it right now
CloudFX is merging business and
technology together, empowering our
customers to harness the ull promise o
technology as the core driver o their
business
At CloudFX we are ahead o the game,
helping customers make sense o the
new technology revolution taking place,
and ensuring you harness these benets or
maximum results
THE CLOUDFX PROPOSITION
CloudFX is not a vendor; we are strategic
global technology advisory rm, taking
our customers on a journey to success
in the Cloud. We do not sell any hardware
or sotware and are completely vendor
neutral
Partnerships are a must in delivering the
promise o Cloud, and we know it can only
succeed within a world-class ecosystem o
IT vendors. Our team has brought together
the richest ecosystem o partners in the
IT industry today with all o the Tier One
technology vendors our valued partners,
and we are a virtual extension o their team
Our commitment to partnerships is
unprecedented and we will continue to
build and invest in partnerships as a driving
orce behind our customers success,
because the only thing we champion at
CloudFX is the needs o our customers
THE CLOUDFX PROPOSITION
CLOUDFX CLOUDFX
CloudFX denes the technology journeyyour organization must make to harness
the true power o technology and we
align it with your business goals
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OUR VALUES AND CORE DRIVERS AT CLOUDFX
Our core values drive every member o the CloudFX team every day. Our values are our DNA, they are
what drive us constantly towards perection, and our business beats to the rhythm o these values.
OUR VALUES AND CORE DRIVERS AT CLOUDFXOUR VALUES AND CORE DRIVERS AT CLOUDFX
Our People:Out people ARE our business and
delivering a world-class outcome to customers
happens because we have the best internationaltalent in the world on our team. Our employees are
highly valued and we are committed to ensuring
they have the most rewarding and exciting
career opportunities possible. Our people are
trusted advisors to our customers and partners,
and our business will grow by attracting the
most experienced talent available. Our team are
energized and articulate, with a deep understand
o both business and technology, and they are
driven to make a signicant dierence in our
customers businesses.
Our Partners: We are not a vendor; we are a
Cloud business enabler. We do not sell any
hardware or sotware and are completely vendorneutral. However, partnerships are undamental to
delivering the promise o Cloud, and we know the
next technology revolution can only succeed within
a world-class ecosystem o IT vendors. Our team
has been ocused on bringing together the richest
ecosystem o partners in the IT industry today
with all o the Tier One technology vendors our
valued partners. Our commitment to partnerships
is unprecedented and we will continue to build
and invest in partnerships as a driving orce o our
business.Our Company: We are not interested in ollowing
the pack we are only interested in leading it.
We are a catalyst or change and are building a
business no one has ever seen beore and we
are extremely motivated by what we are creating.
For the rst time, since technology changed all o
our lives, we are merging business and technology
together, empowering our customers to harness
the ull promise o technology as the core driver
o their business. At CloudFX we are ahead o thegame and the plan is to stay out ront, helping
out customers make sense o the new technology
revolution taking place, and ensuring they harness
these benets or maximum results.
Our Customers: The only thing we champion at
CloudFX is the needs o our customers. As such,
we are driven to deliver 100 percent customer
delight and are committed to excellence in every
engagement. We will always do what we say we
well, consistently going above and beyond to
ensure our customers adopt the best solutions,
aligned to their business goals, and we stay with
them every step o the way to ensure a smooth
transition to the Cloud. We are positioning ourcustomers to embrace the uture, today.
CLOUDFX CLOUDFX6 7
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OUR BELIEFS AND OPERATING PRINCIPLES
Virtualization and Cloud are the most
transormative technologies o the last 20
years and represent the only way to drive
unprecedented capital and operating
expense savings, whilst reducing IT
complexity and promoting business agility
These technologies transorm your
business - not only do customers save
hundreds o millions o dollars in IT
expense, this technology reduces carbon
emissions dramatically
By operating globally and executing locally,
we are positioned to deliver unparalleled
business value by ensuring best practices
in strategy, planning, architecture, design,
implementation and management
Objectivity can only be achieved by
operating independently, and this ensures
we make recommendations that are
always in our customers best interests.
Our integrity and operating principles will
never be compromised by selling any
vendors hardware
Our ocus on hiring the best talent that
ensures our customers attain exceptional
outcomes
By being ocused on customers over
commerce and experience over expense
is what sets us apart. We ensure that every
project is managed by the right person
with the right skills and the right experience,
irrespective o the customers location
OUR BELIEFS AND OPERATING PRINCIPLES CLOUDFX SERVICE OFFERING
CLOUDFX SERVICE OFFERING
CLOUDFX
Virtualization and Cloud are the most
transormative technologies o the last 20
years and represent the only way to drive
unprecedented capital and operating expense
savings, whilst reducing IT complexity and
promoting business agility
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The establishment o a world class Cloud orientated service delivery model enables clients to deliver IT
services at high speed, at lowest possible cost, with an experience that matches customer needs and
suits their budgets. In order to develop a Service delivery model, CloudFX clients pursue the ollowing
our sequential (but probably overlapping) steps to achieve this end goal:
1_Consolidate the dierent layers o the
inrastructure (network, hardware and sotware) by
standardizing on a single networking technology, a
common set o processing platorms and common
set o utility sotware and management tools.
2_Virtualize the inrastructure by bringing
in Virtualization technologies at each o the
component layers o inrastructure: network,
processing platorms and sotware. This creates
three pools o virtualized resources that can be
turned up and down on demand. Virtualization
enables IT to deliver services on demand as
a sotware conguration rather than needing
physically to install inrastructure and equipment,
which can take weeks or months to provision.
Processing platorms can similarly be virtualized
using hypervisor technology, allowing a rack o
physical servers to be sliced into a much larger
number o virtual servers supporting many more
applications.
3_Converge the inrastructure, converging and
layering all the components in the advanced
service delivery inrastructure so that they can
be managed seamlessly together as one virtual
pool o resources. Since the dierent layers
know about each other, when a virtual instance
o an application, and/or virtual server needs to
be turned up, spun up or moved to a less busy
physical processing platorm to handle a spike
in user demand, the network can automatically
provide the appropriate level o connectivity.
4_ Scale the inrastructure so that it can support
the volume and range o services each customer
needs; or example, to support private virtual
copies o the same services or millions o
single users and groups belonging to dierent
organizations, distributed across tens o thousands
o virtual servers in multiple dierent geographies.
Enterprises can measure their progress in becoming next-generation IT unctions on our basic metrics:
how long it takes to acquire and deploy new third party services or to enhance existing services with
third party assets; the cost o delivering, supporting and managing each service; the relative complexity
o services; and the revenue uplit that can be gained rom adding new capabilities and serving new
markets. Once these capabilities are established, organizations will realize a truly transormational impacton the way IT interacts with the business and how business growth can be truly enabled by an agile,
ecient, IT inrastructure platorm.
At CloudFX, we oer a specialized range o services to help transorm your business and enable your
journey to the Cloud.
INTRODUCING CLOUDFXS SERVICE MANAGEMENT MODEL INTRODUCING CLOUDFXS SERVICE MANAGEMENT MODEL
CLOUDFX CLOUDFX
The establishment o a world-class Cloud
orientated service delivery model enables clients
to deliver IT services at high speed, at lowest
possible cost, with an experience that matches
customer needs and suits their budgets
CONSOLIDATE
Greater control
CONVERGE
Platorm or truebusiness agility
EXTEND
Resources now ocusedon value creation versus
managing complexity
DISPARATE
Multiple SLAs& Vendors
Fragmented
High cost
Complexity
Sub optimal
Lowering client
complexity
Reduce client
risk and costs
Improve
productivity
Further reduce
costs
Speed to market
Improved fexibility
React to change
Competitive
dierentiation
Improved customer
experience
TRANSFORMATION
INNOVATION
TRANSITION
BUSINESSAGILITY
CLOUDFX SERVICES MANAGEMENT APPROACH
INTRODUCING CLOUDFXS SERVICE MANAGEMENT MODEL
A HIGH PERFORMANCE, FLEXIBLE IT PLATFORM
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OVERVIEW
The IT world is changing. From new products, an increasing reliance on mobile devices, big data and
perhaps most signicantly Cloud computing, CIOs are nding that many things in the oce are not
the way they used to be. Some CIOs are ne with that and believe that change is a good thing, while
others think that change is at the center o many o the productivity and security issues companies are
acing. Unortunately, the business world no longer allows IT decision-makers to dictate the uture and
so technology leaders are being orced to adapt to the changing times and shit rom being a reactive,
order-taking culture to driving business growth and organizational improvement.
This multi-layered transormation poses one over-riding question: what is the role o IT in the new world
that is emerging and what is its path to success? We believe that to succeed in the market today requires
an innovative IT strategy and that those strategies refect a rethinking o market undamentals and truly
envision new models to better serve customers. Today, no one knows or certain what will be the winning
model but we do know how various models are taking share and we have a proven track record in
supporting our clients objectives as they positively navigate this transormational period in IT.
STRATEGIC ADVISORY & CONSULTING
As the promise o Virtualization and Cloud
computing solutions sharpen in ocus, expectation
and realization, now, more than ever, our clients
are expressing the need or world-class, impartial
subject matter expertise to help rationalize the
impact which these transormational technologies
can have on their businesses. This will spur
innovation and enable competitive dierentiation
as businesses o all types become increasingly
reliant on technology to drive nancial growth,
streamline operations, gain market reach and
deliver improved customer intimacy.
Cloud computing, with Virtualization as the
undamental technology that enables it, is a tightly
integrated computing ramework that simplies
and transorms IT. Cloud computing enables
businesses to eliminate costly and inecient
silos o IT inrastructure and architect a new IT
environment that can intelligently and dynamically
respond to business needs. Cloud delivers a
scalable, secure and manageable inrastructure,
which means our clients can reduce complexity
and costs, positioning their company to be more
agile, fexible and reach to act instantly on business
opportunities.
WHY IT IS IMPORTANT
WHAT WE DO
CloudFX lead a strategic planning eort which encompasses a multi-step process including vision,
mission, objectives, values, strategies, goals and programs to support the attainment o your nancial
goals and objectives o your business. This is complemented by the development o a nancial plan with
supporting business case that quanties the investment and nancial return measured by ROIC (return
on invested capital) to evaluate the easibility and phases o investment necessary to transorm your IT
environment leveraging Virtualization and Cloud solutions.
Our collective work eort and deliverables willthen serve as a ramework or decisions or or
securing support/approval inside o your business.
This provides a oundation or more detailed
planning to ensure that all corporate unctions
are harmonized and being orchestrated around
common goals and objectives. Our Advisory
services will enable you to explain your IT strategy
to others (Partners, Employees, Customers and
Analysts) in order to inorm, motivate and involve
them throughout the development and transition
to an IT led Cloud computing enabled business.
We take an analytically driven approach to
understanding which Service products, Customers
(internal/external), Billing, Metering and
Consumption models and Operational strategies
are required to implement a world-class IT service
management and delivery strategy. In parallel, we
will review and provide recommendations on the
operational management and support rameworksyou require to align product, people, process,
planning and operational protocols with back
oce support unctions (service creation, service
management, service delivery, service reporting,
service administration, service architecture, service
support), so that you are able to ollow consistent
process blue prints in order to streamline
operations and build a world-class brand or
customer experience and service delivery.
STRATEGIC ADVISORY & CONSULTING
The Strategic Business Advisory &
Financial Planning Services
The Business Model & Operating
Model Deployment Services
Cloud Product Portolio Analysis |
Creation | Denition Services
Customer Analytics & Strategy
Services
Cloud Market & Competitive Analytics
Services
CloudFX Strategic Advisory assists withBusiness strategy with the ollowing services:
STRATEGIC ADVISORY & CONSULTING
CLOUDFX CLOUDFX
CloudFX lead a strategic
planning efort whichencompasses a multi-step
process including vision, mission,
objectives, values, strategies,
goals and programs to support
the attainment o your nancial
goals and objectives o your
business
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OVERVIEW
80% o Virtualization and Cloud projects ail or do not deliver on their technology, operations and
business promise because o poor quality strategy and design. Traditional IT organizations lack structure,
vision, roles and many IT departments lack enterprise governance policies.
DESIGN & INTEGRATION SERVICES
CloudFX Cloud Design & Integration Services begin with strategy, lead with design and succeed through
execution. Proven design principals and migration strategies will ensure your project outcome is aligned
with your business and IT strategy, and is designed or your unique environment and delivered to an
agreed specication.
CloudFX understands that success is achieved by
dening a solid strategy and design oundation.
With so many specialized components, concepts
and technologies to be considered, it is crucial
the design team is experienced and equipped
to make the right design decisions to ensure
maximum value realization and zero risk during
project implementation and uture BAU operations.
CloudFX provide an end-to-end design service,
rom client acing web portals application, ront
and backend nancial systems, all the way through
to backend inrastructure design and conguration.
The journey can be dened in three phases; i)
Virtualize, ii) Operationalize and iii) IT-as-a-Service.
CloudFX provide extensive experience in delivering
custom solutions with the ollowing services:
WHY IT IS IMPORTANT
Sotware & Hardware Cloud Adoption
and Vendor Planning
Virtual and Cloud Architecture
Virtual and Cloud Design
Virtualization and Hardware Build
E2E Integration Services
Security & Compliance
Data Centre eciency analysis
Management Optimization
Migration Services
DESIGN & INTEGRATION SERVICES
WHAT WE DO
CLOUDFX
CloudFX Cloud Design
& Integration Services
begin with strategy, lead
with design and succeed
through execution
Cloud computing enables rapid delivery o IT services, which increases business eciency. Ordering
processes, which could have previously taken multiple weeks and involved multiple departments, arenow reduced to a ew mouse clicks. This increased IT eciency translates to overall business eciency
and has the potential to unleash new innovations and opportunities.
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OVERVIEW
Cloud is all about a Measured Service that is consumed On-Demand and through a Sel-Service
mechanism. The success o the Cloud Service depends heavily on how well these mechanisms which
drives the automation o the Cloud service to the users are implemented.
There are 3 major layers to any successul Cloud Implementation/Deployment, regardless o whether it
is or a Service Provider with thousands o racks o servers, or to a young enterprise with just 5 racks or
their own Private Cloud. The premise is the same; just the scale o complexity is dierent.
The 3 important layers are:
1. Cloud Service Orchestration / 2. Cloud Service Management / 3. Cloud Service Automation
CLOUD SERVICE AUTOMATION & MANAGEMENT
WHY IT IS IMPORTANT
CLOUD SERVICE AUTOMATION & MANAGEMENT
Cloud Service Automation & Management are key pillars to a successul Cloud Service, so you need
to get this right the rst time. I anyone tells you that a success Cloud Service is about the hardware
inrastructure beneath, you are going in the wrong direction.
Whilst technology is an important actor in the process, People and Processes are vital to the 3 layers o
Cloud Implementation/Deployment. Service Providers and organizations nd this dicult to understand,
specically as there are no standard templates and every installation is completely customized. The tools
need to be molded according to the business operations, processes and date-fows.
WHAT WE DO
CloudFX has been helping MNCs, Banks and
Service Providers in their endeavor to bring
both Virtualization and Cloud technologies into
their organizations, either or internal datacenter
consolidation, or as a Private Cloud or even a
client-acing Public Cloud service. Being vendor
and technology neutral has allowed CloudFX
to provide world-class advisory and execution
services, and not be constrained by any product
limitations.
IT Transormation Advisory or Cloud
Cloud Go-To-Market Advisory
Cloud Automation Advisory& Design Services
Cloud Orchestration Advisory& Design Services
Cloud Management Advisory& Design Services
OVERVIEW
Virtualization and Cloud adoption are widely accepted as the biggest opportunities or corporations
today. There is a need or organizations to transition their corporate datacenters to a virtualized
inrastructure and reduce IT management. The substantial cost savings, accelerated ROI, greater
resilience and fexibility oered by Virtualization make this transition a highly attractive proposition or
any corporation, however, the typical challenges with business transormation remain.
BUSINESS SERVICE MANAGEMENT
WHY IT IS IMPORTANT
CloudFX believes CIOs are currently, and will continue to be aced with the ollowing 3 challenges:
1. Reducing Cost o Operations / 2. Driving Operational Efciencies / 3. Delivering consistent and stable IT
perormance to the business
Overcoming these challenges, along with creating a Cloud aligned IT inrastructure will allow
organizations to create a competitive edge or themselves in the market. Investment in delivering IT as
a perormance driven service aligned with business objectives is still low, as most IT departments still
spend roughly 85% o their budget on keen the unction running. Organizations that will survive and
thrive are planning or the long-term Cloud landscape and aligning their IT processes with their
business objectives.
The need or improved governance with respect to people, process & technology has become even
more critical as with most large scale change opportunities, the success o the business transition will
largely be determined by the success o the delivery methodology or approach being used to bring
about the change.
WHAT WE DO
The CloudFX ITSM Practice and Business
Transormation teams have been involved in
many large and sophisticated ITSM and Business
Transormation projects around the globe. We
have extensive eTOM, ITIL, ITSM and BSM industry
experience.
CloudFXs Business Service Management (BSM)
and IT Service Management (ITSM) consulting
services provide the knowledge, tools and
services that organizations need to improve its
perormance, optimize processes results and lower
overall risk. From strategy to implementations
& integration services to business process
improvement and system optimization, CloudFX
consultants oer a ull spectrum o ITSM consulting
services to help you achieve your objectives
quickly and cost-eectively.
Business Transormation Design
& Delivery
Cloud aligned ITSM
Cloud/IT Governance, Risk
Management & Compliance
IT Project & Programme Management
Business Continuity & Business Service
Impact Management
Multi-Supplies I ntegrations / Managed
Service Provider Data Transaction Service
BUSINESS SERVICE MANAGEMENT
CLOUDFX CLOUDFX
Whilst technology is an important actor in theprocess, People and Processes are vital to the 3
layers o Cloud Implementation/Deployment
Services that CloudFX can assist in Cloud
Implementation & Deployment include:
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WHY CLOUDFX
WHY CLOUDFXVirtualization andCloud adoption are
widely accepted as the
biggest opportunities or
corporations today
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We will transorm your business into a high perormance, industry-leading organization, with
technology as the core driver o your business. The CloudFX team is hands-on and will guide you every
step o the way, rom our initial meeting to project completion and beyond.
We have been operating since 2009 and have 800
projects o IP captured, stored, analyzed, rened
and build into every CloudFX project scope to
guarantee our customers achieve their goals.
The team you work with are the best international
technology and business executives in the region,
and they have one primary goal to ensure you
achieve exceptional outcome. Our team comprises
some o the most experienced Virtualization,
Cloud, management, operations and security
architects available in business today.
Our customer engagements are managed using
cutting edge SaaS applications, and that means
you have access to real-time status o project tasks
24x7, 365 days o the year. Cloud collaboration
sites and document management workfows ensure
quality control through extensive peer-review and
project governance processes.
The methodology has been tested and proven
time and again across a wide-range o industry
segments and customers o all sizes. We have the
ability to adapt and course correct quickly, and
our highly agile team are quick to respond to your
needs. Upon completion o a project, we actively
seek customer comments via our surveys. This
eedback is collected, reviewed and utilized to
maintain our Continued Improvement Program.
Projects are highly collaborated exercise and our
customer interaction is designed with each unique
engagement in mind. This ensures a highly creative,
dynamic environment OR a process driven,
steadast environment, OR a balance between
the two. Each model has pre-determined success
criteria gates to ensure projects remain on track.
Crucially, each member o the delivery team,
including the project manager, has key
perormance indicators associated with translating
a customer to a success story at project close in
order to promote careul handling through the
course o the engagement. Quite simply put, our
methodology has been created to make sure we
exceed your expectations, every time.
WHY CLOUDFX
CLOUDFX
We will transorm your business intoa high perormance, industry-leadingorganization, with technology as thecore driver o your business
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CloudFX Pte Ltd
Regional Headquarters,
4th Floor, Seng Kee Building
20 Martin Road
Singapore
239070
+65 6733 9886
www.CloudFX.com