Download - Client Presentation v4
Customized Marketing: Strategy, Research, Management, and Communication Support
The Medical Marketing Boutique
Confidential
Our Clients
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Who We Are
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Boutique firm dedicated to providing customized healthcare marketing & decision support Virtual marketing team that seamlessly blends into your
organization
Additional marketing bench-strength to tackle immediate needs & tasks
Quick, results-oriented support team
Scalable services to any size project … no job is too small
Expertise of three Independent consultants operating as one
How We Operate
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3 Independent Consultants Operating Under 1 Umbrella
Janoff & Associates P. Cooper & Associates
MLC Consulting
One point of contact … One vendor qualification … One invoice
Meet Our Team Of Highly Experienced, Dynamic Medical Marketing Experts:
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•Over 20 years experience medical device clinical marketing
•Solid experience developing clinical marketing strategy, positioning and program execution
•Strong understanding of clinical drivers and needs, healthcare market, and environmental trends
•Talent for building unique clinical value propositions
•Ability to drive ideas from concept to completion with strong brand & project management skills
•Experienced in day-to-day product & brand management.
Karen Janoff, RN, MBA President Janoff & Associates
•Over 25 years of client and vendor market research experience
•Excels at organizing and facilitating Key Opinion Leader (KOL) advisory boards
•Adept at synthesizing multi-sourced data to guide marketing strategy
•Skilled at developing appropriate research design, both qualitative and quantitative, to address business issues
•Ability to draw actionable insights including implications and recommendations
•Experienced in all phases of new product development
Paula Cooper, MBA President P. Cooper & Associates
•Over 25 years experience in medical device sales & marketing
•Ability to develop, educate and lead product management teams through product life cycle activities
•Proficient at developing business strategies to increase sales and achieve a sustainable competitive advantage
•Experienced at dealing with creative agencies and vendors to develop integrated marketing programs
•Expert at planning, developing and executing new product launch strategies
•Talent for developing creative sales tools to assist field sales teams communicate product features, benefits and advantages
Terry Mirabella-Moran, MBA President & CEO MLC Consulting
Our team will assess your needs and assign a project lead based on your specific goals and objectives. Our leadership team will review and sign off on project deliverables to ensure the highest quality standards are met.
Cardiac Care
Pulmonary Care
Surgical Care
Bariatric Care
Patient Handling & Durable Medical Equipment
Wound Care
Critical Care
Example Areas of Experience & Knowledge
Services
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Our team can help support, manage or implement your marketing initiatives
•Marketing Expertise to Support, Manage or Implement Your Marketing Initiatives
• Integrated Marketing Communication Programs (IMCP) to Drive Revenue
•Actionable Data to Make Informed Business Decisions
•High Level Strategies for Long-Term Sustainability
Strategic Marketing Planning
Market Research
Product & Clinical
Marketing
Marketing Communication
Strategic Marketing Plan
Market Assessment
Target Customer Analysis
Competitive Landscape
Distribution Channel Analysis
Marketing Mix (4 P’s)
Review & Revise
• Strategic Marketing Plan – Viewed as a roadmap of
where the company is going – Describes the business
environment – Describes problems, threats
and opportunities in the market place
– A key component of your business plan to drive success
Strategic Marketing Planning
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High Level Strategies for Long-Term Sustainability
Back to Services
Review
Customer
Social Media
Email Marketing
Press Releases
Video
Website Brochures & Sales
Collateral
Direct Mail
Multi-Media
Journal Advertising
Trade Shows &
Events
• Components of an IMCP – Website – Advertising
• Print ads • Digital ads • Email campaigns • Direct mail campaigns
– Marketing collateral • Brochures • Case studies • White papers
– Corporate & product videos – Trade shows & events – Social media
Marketing Communications
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Integrated Marketing Communication Programs to Drive Revenue
Back to Services
Review
Customer & Marketplace
Key Opinion Leader Groups Advisory
Boards
User Groups
Brand Awareness
Market Feasibility
Segmentation Customer Loyalty &
Satisfaction
Lost Customer
Studies
Secondary & Desktop Research
Pricing Studies
Brainstorming & Idea
Generation
Product Concept Testing
Market Research
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Actionable Data to Guide Informed Business Decisions
Back to Services
Review
• Assist clients in establishing research and strategic marketing objectives
• Design research to meet all client objectives: qualitative, quantitative, or hybrid method
• Moderate focus groups and conduct in-depth interviews.
• Consult with clients to deploy information
Product Marketing
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Marketing Expertise to Support, Manage or Implement Your Marketing Initiatives
Cur
rent
Bra
nds
or
New
Pro
duct
s
Existing/potential competitive & target market assessments
Product packaging, pricing and positioning
Product life cycle assessment
Product rationalization
Product and brand management
Product launch strategies, preparation and implementation
Sales and customer sales tool & promotional kits
Back to Services
Review
Clinical Marketing
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Our Clinical Marketing Team can Support, Manage or Implement Your Clinical Marketing Initiatives
Back to Services
Review
•Key Opinion Leader Mapping •Speaker Program Development •Healthcare Societies & Organization Management
KOL Management
•Clinical value proposition assessment •Clinical marketing claims and clinical messaging identification •Clinical claims implementation support
Clinical Claims
•Clinical marketing program strategy •Clinical protocols, tools, educational materials and clinical training program
implementation •Internal clinical education and training
Program Creation & Execution
•Update outdated competitive assessments •Support product launch plans -creation/logistics •Plan sales & marketing training sessions •Complete desk top research - competitive claims, phrases, literature searches •Implement in-depth topic search •Create or update CEs, Clinical Programs, claims and collateral
•Create brochure layout & content •Design & execute Email campaign •Design & execute direct mail campaign •Implement product launch communications •Create In-service videos •Manage product photo shoot(s)
•Moderate focus groups •Conduct in-depth interviews •Develop patient case studies •Author survey questions •Conduct online polls of sales reps or other employees •Analyze data •Write reports •Conduct desktop research/identify data sources
•Define target customer base •Segment market •Analyze competitive landscape •Complete corporate SWOT analysis
Strategic Marketing Planning
Market Research
Product & Clinical
Marketing
Marketing Communication
In Review . . . Examples of Potential Immediate Needs/Tasks
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We are committed to providing custom, ‘hands-on’ marketing support not well addressed by larger firms
One-on-one customized services
Quick, results-oriented support team
Quality work at reasonable rates
Scalable services to any size project … no job is too small
Why select … The Medical Marketing Boutique:
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Questions
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Next Steps:
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How can our Marketing team help support, manage or implement your marketing initiatives?
Strategic Marketing Planning
High Level Strategies for Long-Term Sustainability
Market Research
Actionable Data to Make Informed
Business Decisions
Product & Clinical Marketing
Marketing Expertise to Support, Manage or Implement Your
Marketing Initiatives
Marketing Communication
Integrated Communication
Programs to Drive Revenue
Working with MMB
The Medical Marketing Boutique
Thank you for your time!