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OPTIMA® Batteries SprialCell™ and PureFlow Technologies™
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Battery Basics
Click to edit Master title style• A battery (any battery) is a storage device that converts chemical energy into electrical energy
• A lead-acid battery is made up of negative and positive plates(s) submerged in an acid-water solution(electrolyte)
• Lead acid batteries can be classified further as wet (flooded), gel or AGM absorbed glass mat.
What is a battery?
Click to edit Master title styleKey Battery Specifications
Ampere-Hour (or Amp-Hours or Ah)•Is a measure of energy storage capacity•Commonly expressed as c/20 rate, 20 hour discharge period•Ah/discharge period = # amps the battery can supply over the discharge period to a voltage of 10.5v at 80◦F•Example - a 75 Ah battery will supply (75/20=) 3.75 amps for 20 hours at 80◦F•Faster discharge rates will have a lower number, due to greater efficiency losses
Reserve Capacity (RC)•Originally intended to indicate the reserve time available to run key automotive electrical accessories if the alternator fails•Is the time (in minutes) that a new, fully charged battery will supply 25 amps at 80◦F, to a discharge voltage of 10.5v
Cold Cranking Amps•Intended to indicate batteries ability to start an engine in cold temperatures•Amps that can be removed from a new, fully charged battery at 0◦F for 30 seconds, maintaining min 7.2v
Where OPTIMA shines isn’t on the label • Vastly increased cycle life (300 vs 25)
• Higher “Start Zone” power to the starter
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Battery Technologies
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Positive Plate Negative Plate
Oxygen
Gas
Hydrogen
Gas
Separator
Flooded
Gel
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Positive Plate AGM Separator Negative Plate
Oxygen Gas
Oxygen recombines
at the negative plate
resulting in negligible
water loss
IT’S THE SEPARATOR AGM = Absorptive Glass Mat
Premium AGMvs
Standard AGM
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Optima Construction
Click to edit Master title style99.999% pure lead is the basis for…..
• Positive
• Negative
• Pasting
• Separator
• Winding
• Element
Click to edit Master title styleA Bigger Electron Highway
Robust Top Lead
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Which OPTIMA Should I Use?
For auto & light truck engine starting
The strongest power delivery for a
reliable start-up every time.
Use this when you need the strongest
cranking power and don’t have a
supplemental electrical load on your
battery
OPTIMA RedTop = Engine Starting
Target Segments:
• Automotive Enthusiast Market – Classics Car, Show Car, Race Car• Fleet• SUV• Daily Driver• Diesel – Growing market that uses 2 batteries
Deep Cycle +Cranking Power
Use for starting your engine and powering your electronics at the same
time. It’s designed for modern accessory-loaded vehicles and demanding
performance add-ons
The YellowTop can withstand deep power drains and repeatedly bounce back to full
energy capacity.
OPTIMA YellowTop = Accessories
Target Segments:• Automotive Enthusiasts with High Electrical Demands - Car Audio
• Off-Road /4x4
• Emergency Vehicles
• Deep-Cycle only applications
• Commercial
OPTIMA YellowTop = Commercial Applications
Construction/Heavy Duty EquipmentFleet Owner / Operator Long Haul / Sleeper Trucks
Agricultural Equipment
Key Benefits:
• Longer service life
• Superior vibration tolerance
• High cranking performance
• Reduced maintenance times
• More deep cycles
• Easy recharge
Most commercial applications require group 31
OPTIMA BlueTop = Marine & RV
Freshwater Fishing Saltwater Fishing Wakeboarding
Leisure Boating TrollingRV
Target Segments:
• Marine starting, Deep Cycle, and Dual purpose applications• Fishing, Trolling motor• Recreation – Pleasure, Speed, Ski, Wakeboard• RV
The BlueTop battery is available as
a starting or deep cycle battery for
marine and RV applications.
Ideal for boats with electric trolling
motors, on-board electronics or
stereo systems, and RV’s with
creature comforts that tend to
drain batteries quickly.
Dual Purpose for Marine and RV
D=Deep Cycle34M
D34MD27MD31M
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New Opportunities for Growth
Click to edit Master title stylePureFlow H6 & H7
H6 IS AVAILABLE AND A GREAT OPPORTUNITY FOR BRAND GROWTH!!
H7 WILL BE AVAILABLE IN SUMMER 2020!!
Additional Benefits:
• PureFlow TechnologyTM
– Flat plate AGM with Optima internal design and components
• Direct fitment for 15MM additional popular performance vehicles and light trucks*
– Silverado/GMC
– F150
– Jeep
*Based on registered vehicles as of 2017
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Enhancing Customer Satisfaction
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• Sound system• Air ride• Video system• Lights• Winch• Creature comforts
Standard 65a alternatorEnergy Potential
My Battery Is Bad….
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• Can charge batteries as low as 1.25v
• Optimized for Optima
• Charges, conditions and maintains
• LED gauge with LCD display
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Tips for Selling an OPTIMA
Click to edit Master title styleHow Do I Sell An OPTIMA?
Selling an OPTIMA is really quite easy…• Engage
– Simply talking with the customer and finding out what they are driving can be enough. Customers most of the time don’t understand what they need nor the options available to them.
• Qualify - Is this customer a Optima customer?
– If the customer has heavy electrical demands, special applications needs, or is driving a classic/performance vehicle. They most likely can benefit from an OPTIMA.
– Do they modify/upgrade their vehicle? Are they an enthusiast?
– Have they had problems with traditional batteries?
– Do they WANT to buy the best?
• Suggest
– Sell. Suggest the OPTIMA to the customer. Be the experts. Customers look
to you and will follow your direction.
Click to edit Master title styleOPTIMA Inherent Differences vs. Traditional SLI Batteries
Spiral-Wound Design Feature Impact on Performance
Higher Degree of Compression
More UniformCompression
Lower Internal Resistance& More Surface Area
No Free Electrolyte
• Better Vibration Tolerance
Higher Purity Materials
• Longer Cycle Life
• Excellent Shelf Life
• Better Recharge Capability• More Power
• Less Spill Hazard
Design Advantages Summary
Click to edit Master title style• Over 15 Times More Vibration Resistant than traditional batteries• Vibration is one of the leading causes of battery failure
Vibration Resistance
0 2000 4000 6000 8000 10000
OPTIMA
Brand C
Brand B
Brand A
HOURS OF TESTING
Click to edit Master title style• OPTIMA performs twice
as many cycles as traditional lead-acid
• Cycles increase with shallower depths of discharge
• Important for powering accessories (trolling motors, stereos, winches, inverters, etc.)
Cycle Life
Click to edit Master title style– More cranking power in the first
10 seconds than comparably rated flooded batteries
– Starting power when most cars really need it
– OPTIMA deep cycle outperforms most higher-rated flooded starting batteries in first 10 seconds
More Useable Power – START ZONE
Performance Cranking Amps
(PCA)
600
700
800
900
1000
1100
1200
1300
1 2 5 10 30
Seconds
Cu
rren
t -
Am
ps
Optima Red 800 CCA
Optima Yellow 650 CCA
Traditional 800 CCA
START ZONE
Click to edit Master title styleNon-Spillable
Can be installed in almost any orientation/position
– No gassing
– No corrosion
– No maintenance
• Ships ground and air*
Click to edit Master title styleHow Do I Know If A Customer Needs OPTIMA?
Are any of the following your customer’s concern?• Heat resistance
• Vibration
• Acid leakage (can damage vehicles)
• High Power demands over the life of the vehicle – standard batteries drop quickly
• Cycle life (more important than starting power in today’s electronically loaded vehicles)
• Cost of replacing cables or trays
• Cost of equipment downtime
• Seasonal use or long periods of non-usage
• Customer’s time and money (average person owns a vehicle for 9.5 years)
If so, OPTIMA is the solution!
Click to edit Master title styleCompetitors
Click to edit Master title styleOvercoming Obstacles
• Price too high
– No maintenance
– No corrosion
– Reliability
– Built to withstand damaging heat and vibration
• Made in Mexico
– Since 2007
– Closer to raw materials
– Made by people who embrace the Optima quality message
Click to edit Master title styleOvercoming Obstacles
• Quality questions
– Vehicle electrification increases
– Challenging applications
– Higher population of Optima versus competitors
– Negative voices are louder
• Lack of direct OE size replacement
– H6 and H7 fit 15M additional vehicles with an OE size
– Use of adaptors gives ample application coverage
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How do customers know about OPTIMA?
Click to edit Master title styleMedia Coverage and Social Media
optimabatteries.comoptimabatteries.com/us/en/
experience/power-source
facebook.com/optimabatteries twitter.com/optimabatteries
youtube.com/user/optimabatteries
Click to edit Master title stylewww.optimabatteries.com
Click to edit Master title styleEvents & Partners
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OPTIMA® Batteries thanks you for your partnership in growing the brand