Download - Cherrytale in 10 minuten
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maar…
Groot bedrijf Groot budget
Grote productie Grote Hollywood ster
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1 aspect van het product uitvergroot
mooi ingekleed
een verhaal
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Content Marketing = een verhaal
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informeren !
slimmer maken !
entertainen
klantenbinding
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Hoe?
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Content Marketing
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Welke content?relevant
!
bijna persoonlijk !
via hun kanaal
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Hun kanaal?website
social media
video
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2 belangrijke elementen:
!
1) meten = weten !
2) database management
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Content?
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Waar vind ik content?inbox (outbox) medewerkers
klanten leveranciers
events (opendeur, sponsor, incentive, etc)
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Waar vind ik content?actualiteit
geschiedenis verhaal achter het verhaal
… !
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5 aandachtspunten
om straks al te bekijken
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Huisstijl
altijd uniform denk aan: visitekaartje, website, folder, email
maar ook: gevel, auto bestikkering, etc.
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Websitestructuur
navigatie
tekst
codetaal
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EmailNieuwsbrief:
tekst, afbeeldingen, video
!
Database beheer
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Social MediaFacebook
…
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Content Planspreadsheet
2 maanden vooruit:
!
effectieve teksten voor Social Media
onderwerpen nieuwsbrief
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online
verhaal
plan
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Rik Moens 0485 88 94 12 [email protected]
@CTale_Content www.facebook.com/cherrytalecontentmarketing
www.linkedin.com/company/cherrytale-content-marketing