READ OUT LOUDTHE STORY BEHIND

OLYMPIC GAMES

TWITTERING FROM THE OLYMPICS

BEFORE YOU START….

please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!

The aim for the London 2012 Games is to attract a total of 10 billion online visitors. The partners and sponsors are enthusiastically grabbing the related opportunities with both hands. Which isunderstandable; a sponsor such as

Adidas, which is supporting the event with 10 million euros, of course wants to get the maximum out of its investment and wants to have directcontact with its target group. During the Games, people who are in the stadium

can upload their photos and videos onto the Olympic Games-platforms and thusshare their stories with the rest of the world. This way, the organization hopes to inspire those who are interested in sports, but who have no social

motivation to engage in any, to do so anyway. “To the IOC, it is important to remain innovative. Not only by using digital or social media, but also by taking a good look at the sports that are part of the Games. The Games must

remain relevant to younger people, in order to be successful in two areas; on the one hand the number of peoplewho watch the Games and on the other hand the number of people who actually engage in sports.”

- END OF RECORDING-