chapter olympicgames08
DESCRIPTION
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book. More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.TRANSCRIPT
READ OUT LOUDTHE STORY BEHIND
OLYMPIC GAMES
TWITTERING FROM THE OLYMPICS
BEFORE YOU START….
please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!
The aim for the London 2012 Games is to attract a total of 10 billion online visitors. The partners and sponsors are enthusiastically grabbing the related opportunities with both hands. Which isunderstandable; a sponsor such as
Adidas, which is supporting the event with 10 million euros, of course wants to get the maximum out of its investment and wants to have directcontact with its target group. During the Games, people who are in the stadium
can upload their photos and videos onto the Olympic Games-platforms and thusshare their stories with the rest of the world. This way, the organization hopes to inspire those who are interested in sports, but who have no social
motivation to engage in any, to do so anyway. “To the IOC, it is important to remain innovative. Not only by using digital or social media, but also by taking a good look at the sports that are part of the Games. The Games must
remain relevant to younger people, in order to be successful in two areas; on the one hand the number of peoplewho watch the Games and on the other hand the number of people who actually engage in sports.”
- END OF RECORDING-